Summary
Overview
Work History
Education
Skills
Certification
References
Accomplishments
Computer skills
Timeline
Generic
SITI HANUM ALADIN

SITI HANUM ALADIN

Senior Manager, Corporate Strategy & Business Development
71800 Nilai, Negeri Sembilan

Summary

Dynamic finance and strategic planning professional with over 20 years of extensive experience in corporate finance, project accounting, and stakeholder engagement. Proven track record in securing funding and managing multi-million-ringgit projects, driving strategic initiatives, and leading high-performing cross-functional teams across diverse industries, including ICT, oil and gas, logistics, and government-linked initiatives.


Expertise in financial modeling, treasury operations, and corporate planning, complemented by a notable tenure as Head of the Corporate Strategic Division at the East Coast Economic Region Development Council (ECERDC), where successful formulation of a comprehensive corporate strategic framework was achieved. Recognized for strong leadership and problem-solving abilities that streamline operations, reduce costs, and enhance organizational efficiency through independent decision-making and sound judgment.

Overview

26
26
years of professional experience
3
3
Certifications
1
1
Language

Work History

Senior Manager, Business Strategy & Development

ByOrked Consultancy and Advisory
06.2021 - Current
  • Successfully facilitated the launch and growth of over 40 start-ups, primarily in the F&B and service sectors.
  • Developed comprehensive business plans and proposals for start-ups and SMEs exploring new ventures or expansion.
  • Prepared key supporting documents—including company profiles, business models, and financial forecasts—for SMEs to secure funding through bank loans and government grant programs.
  • Delivered structured training programs and workshops for aspiring entrepreneurs on effective business setup, operations, and management practices.
  • Provided end-to-end business advisory services, including strategic planning, market analysis, and operational efficiency improvements.
  • Conducted tax computations for SME clients and guided them on accurate bookkeeping and compliance with statutory requirements.
  • Oversaw the full operations of three restaurants, managing a combined workforce of 28 staff and achieving total annual revenue of RM 3 million.
  • Built strong partnerships with financial institutions and government agencies to streamline client access to funding and support initiatives.
  • Implemented business process improvements to enhance client outcomes and internal operational efficiency.
  • Key Achievements
  • Achieved a 90% success rate in securing grants and financial assistance for start-up clients, many of whom were affected by the COVID-19 pandemic and seeking alternative income sources.
  • Maintained an 80% business survival rate among supported entrepreneurs, with ongoing mentorship and advisory services contributing to long-term sustainability.
  • All co-owned restaurants operate at above-industry-average profit margins, driven by lean operational management and strong customer retention strategies.

Senior Manager, Strategic Planning

East Coast Economic Region Development Council
07.2019 - 12.2020
  • Company Overview: The East Coast Economic Region And Development Council (ECERDC) is a statutory body established to spearhead the socio-economic development of the East Coast Economic Region (ECER). ECERDC plays a lead role in setting directions, formulating policies and developing strategies for the socio-economic development of ECER by promoting and facilitating investments into the Region.
  • Coordinated the corporate planning processes in formulating the organization’s long term strategic planning and short term tactical planning.
  • Formulated corporate strategic framework for deliberation by Management.
  • Spearheaded annual planning, corporate direction, targets exercises/ programs and deliberation of departments and organization KPI.
  • Ensure effective implementation of Business Strategic Implementation Plan (“BSIP”) for existing on-going projects, business initiatives and development programs.
  • Reviewed and monitored the progress of implementation of on-going projects.
  • Involved in the tender exercises and appointment of anchor companies.
  • Strategized and coordinated the High Level Annual Development Expenditure (DE) Budget applications for projects and programs to be implemented in ECER.
  • Formulated concept for Management Forum, Retreat and KPI Workshop and ensuring that the KPIs incorporated ESG elements.
  • Organized the Management Forum, Retreat and KPI Workshop
  • Tracking and monitoring of KPI achievements for departments and organization all year long.
  • Consolidated the corporate strategic plans and outcomes .Prepared the strategic implementation framework and action plan.
  • Developed and maintained relationship with various stakeholders (including private and public sectors stakeholders).
  • ACHIEVEMENTS:
  • In-charged of the “ECERDC Reskilling and Upskilling Programs” to help the public in facing adversity due to Covid -19. Various programs were introduced targeting to reduce unemployment and create business opportunities to public especially to the people in need.
  • Successfully organised and monitored the KPI process for the organization.
  • Written and published “Strategic Alerts” - a dwi-monthly publication for ECERDC’s staff for recent national and global updates which deemed important to the organization.
  • Produced a handbook for the ECERDC’s 10 years MASTERPLAN for ECERDC’s team easy reference in monitoring, tracking and referencing to organization’s yearly and long-term targets.
  • Established good stakeholder relationship with various parties including the public and also government organizations.

Senior Manager, Finance

KA PETRA SDN BHD
08.2017 - 07.2019
  • Company Overview: A company with diversifying nature of businesses in oil & gas, services and logistics industries.
  • Managing all finance and accounting operations for the company and its subsidiaries.
  • Coordinating and directing the preparation of the budget and financial forecasts and report variances and mitigation actions.
  • Ensure quality control over financial transactions and financial reporting.
  • Manage and comply with local, state, and federal government reporting requirements and tax filings which includes, audited accounts submission, tax yearly tax returns, documents submission to Customs.
  • Developed and documented business processes and accounting policies to maintain and strengthen internal controls.
  • Preparation of financial modelling, valuations, creation of presentation materials to financial institutions and government bodies.
  • Identified and evaluated investment opportunities and potentials.
  • Analysed results, monitor variances, identify trends and recommend actions to management.
  • ACHIEVEMENTS
  • Implemented accounting system that incorporated GST.
  • Constructed an in-depth financial modelling for “Ship-To-Ship” Project, a project between KA PETRA Sdn Bhd and Hutchison Ports, a globally renowned name in global shipping industry
  • Led Due Diligence exercises for STS Port.
  • Restructured financial facilities to achieve maximum financial competitiveness for the company.
  • Identified and solved a long term financial legacy issues for one of the company’s business.
  • Solved a dispute between the company and Inland Revenue Board and Royal Customs Department.

Senior Manager, Business Development

East Coast Economic Region Development Council
01.2015 - 02.2017
  • Reviewed Business Strategy and Implementation Plan (“BSIP”) and feasibility studies for various projects in agriculture, tourism and manufacturing sectors in East Coast Region.
  • Ensured effective implementation of BSIP for existing on-going projects, business initiatives and development programs.
  • Involved in tender exercises and appointment of anchor companies for various projects.
  • Highlighted policy changes y Federal, State and local authorities to the management and disseminate the changes within the organization.
  • Developed and maintain good relationships with relevant government agencies, industry associations and external industries
  • Involved in various project committees in ensuring that the objectives of the projects are achieved.
  • Setting KPI for the deparment to be deliberated by the management.
  • ACHIEVEMENTS
  • Established good stakeholder relationship with various parties including the public and also government organizations.
  • Projects under reviewed were now completed successfully.
  • Completed RFP Process for ECRL Projects whereby the process involved numerous contractors globally and required studies of technical and financial proposals.
  • Results of the RFP process were used as reference for the ECRL Project.

Senior Financial Analyst

Orenda Kuantum Sdn Bhd
12.2012 - 12.2014
  • Company Overview: Orenda Kuantum Digital Sdn Bhd was established to act as a consultant in an advisory capacity to the Government of Malaysia with regard to a key national project undertaken by the Malaysian Communications and Multimedia Commission (MCMC). The team of international and local experts were engage to ensure a smooth execution of the multi-billion Malaysian Government’s Digital Terrestrial Television Broadcasting (DTTB) Project.
  • Act as a Finance and Contract Consultant to the Malaysian Communications and Multimedia Commission (MCMC) for the RM7.5billion Malaysian Government’s Digital Terrestrial Television Broadcasting (DTTB) Projects.
  • Reviewing and analyzing the actual progress as compared to the financial projections of the projects.
  • A team member of a group of international and local experts in giving conclusive and holistic consultation and advice for the overall progress and insights of the project.
  • Lead the entire spectrum of the financial an management functions including tax planning credit control, treasury and cashflow, costing and financial reporting of the company with the estimated annual revenue of RM 30million
  • In-charged of the admin and human resource related matters especially on the payroll for the company.
  • ACHIEVEMENTS
  • Established good relationship with stakeholders.
  • Solved dispute with the Inland Revenue Board for Witholding Tax Issues related to the international analysts that were employed for the project.
  • Successfully secured financing for the company.
  • Completed the job within the specified time frame.
  • Set up the accounting system for the company.

Senior Manager, Finance & Admin

Masterplan Consulting Sdn Bhd
05.2006 - 12.2012
  • Company Overview: Masterplan Consulting Sdn Bhd is a fast growing integrator of competitive, innovative and practical business solutions based on Information and Communication Technology (ICT). With its proven track record in designing and implementing business solutions for many of the continent's most successful public and private sector organizations, the Company is considered one of the catalyst in the ICT industry in Malaysia.
  • Managing of the Company’s biggest project (RMPnet) worth MYR1billion. The main scope of the project is to upgrade police system nationwide from analog to digital system.
  • Leading and managing the financial feasibility study in Company’s biggest upcoming project, Malaysian Defence and Technology Park worth MYR 2.5billion.
  • Developed and maintained complex financial models for various mega projects.
  • Involved in financial raising activities for numerous projects and companies both in the local and international scenes.
  • Project owner of the GST Implementation Program for the Group and its subsidiary companies to be ready for the GST implementation starting from 01st April 2015.
  • Overlooking financial related matter in tendering process for various projects.
  • Responsible for the implementation of the policies and procedures as required by the Company’s Standard Operating Procedures (SOP)in new projects.
  • Reviewed and presented the Group and company monthly financial performance reportsto the Group Management Committee.
  • Responsible for the Company and Group financial related matters, namely financial accounting, management reporting, accounts payable, treasury and taxation.
  • Managing & raising funds to ensure smooth execution of projects and day-to day operation
  • Leading a team of accounting staff and roll out KPIs to ensure alignment of personal and company goals.
  • ACHIEVEMENTS
  • Spearheaded various financial raising exercise including obtaining adequate financial facilities for RM 1 billion project.
  • Successfully managed RMPNet project that is worth RM 1 billion and involved nationwide implementation.
  • Holder of 2011 Best Staff Award.
  • Responsible for the design and implementation of the Project’s Standard Operating Procedures (SOP)and ensuring its alignment with company’s policies and procedures for Malaysia Police Communication Project
  • Solved long overdue dispute collection with various government agencies, by self-initiative to meet, explain and discuss with the said agencies’ management and directors. This has significantly improved the organization cash flow and bad debt portfolio.
  • Developed and design a complex financial modelling for MDSTP projects for 30 years period.
  • Succesfully obtained various financial facilities from banks for various projects of the company.
  • For RMPNet project, it was completed with cost savings of more than 25%.

Manager, Asset Management Department

MALAKOFF BERHAD
03.2004 - 04.2006
  • Responsible for the preparation and presentation of quarterly report, annual budget, taxation and audited report for Tg Bin Power Sdn. Bhd (TBPP), which is a subsidiary of Malakoff Corporation Berhad with annual turnover of RM 2 billion.
  • Responsible for the preparation and presentation of quarterly report, annual budget, taxation and audited report for Tg Bin Power Sdn. Bhd (TBPP), which is a subsidiary of Malakoff Corporation Berhad with annual turnover of RM 2 billion.
  • Co-ordinated and facilitated accurate and timely capital expenditure, analysis and reporting for Tanjung Bin Power Plant with asset base of RM 7.7 billion.
  • Prepared TBPP monthly financial reports for upper management perusal.
  • Prepared managerial reports for TBP, Segari Energy Ventures, GB3 Sdn Bhd and Prai Power Sdn Bhd which are IPPs and subsidiaries of Malakoff Corporation Berhad.
  • Supervised overall process of accounts receivable, accounts payable and general ledger for Tg Bin Power Sdn Bhd (using SAP program)
  • Prepared and presented financial analysis for the perusal of upper management, troubleshot problems with regards to SAP accounting entries.
  • Liaised with various government and public agencies, auditors, tax agents, secretarial agents, lawyers and bankers on Company accounting matters.
  • ACHIEVEMENTS
  • Financial drawdowns were made timely and in accordance of the Financial and Contract Agreement.
  • Successfully set up the accounting system for Tg Bin Power Plant Sdn Bhd.
  • Solved the issue of cost recognition for coals that were used in the production of energy.
  • Successfully set up the financial process (flowchart) for the company.

Assistant Manager, Investor Relations and Corporate Communication Department

MALAKOFF BERHAD
01.2004 - 01.2005
  • As a focal point between the Company and shareholders, analysts and fund managers.
  • Analyzed financial accounts to assess the impacts to the company and its shareholders so as to communicate the relevant information to the investors, fund managers and financial analysts.
  • As Company representative in various road-shows (with fund managers, financial analyst, et cetera…) locally and internationally.
  • Project leader for Company Annual Report theme development, printing and distribution to investors and shareholders.
  • Project leader in ongoing Company corporate re-branding program
  • Maintained and upgraded Company corporate website.
  • Prepared weekly and monthly Company ‘Market Outlook’ reports to top management.
  • Prepared financial reports to be disseminated to the stakeholders (ie: financial analysts and shareholders)
  • ACHIEVEMENTS
  • Completed Company Annual Report (“AR”) publication within time frame and less cost as compared to previous years. Was fully in-charged of the AR with only one assistant.
  • Successfully launched the rebrand website ahead of schedule.
  • Received positive feedbacks by way of increasing share price of the company after roadshows.

Senior Executive, Finance Department

MALAKOFF BERHAD
01.2002 - 01.2004
  • Spearheaded finance department’s migration team for SAP software update.
  • Prepared quarterly reports, annual budget forecasts, taxation and audited (Feb 2000- Feb 2002)
  • Spearheaded finance department’s migration team for SAP
  • Prepared quarterly reports, annual budget forecasts, taxation and audited reports and presented Malakoff management.
  • Prepared monthly and yearly financial forecasts.
  • Supervised overall process of accounts receivable, accounts payable and general ledger for Malakoff Berhad (using SAP program), with the assistance of four staff and approximated revenue of RM 300 million per annum.
  • Prepared and presented financial analysis for the perusal of upper management
  • Troubleshot problems with regards to SAP accounting process
  • Liaised with various government and public agencies, secretarial agents, lawyers and bankers with regards to company’s related matters.
  • ACHIEVEMENTS
  • Successfully migrated SAP System without glitches and users were ready to adapt to the new system.
  • Only minimal and minor audit adjustments yearly.
  • Set up the financial flowchart and process for the department.

Executive, Revenue Management Department

TIMEDOTCOM BERHAD
01.2000 - 01.2002
  • Company Overview: A telecommunication company specializes in mobile, fixed, internet and payphone services.
  • Supervised and monitored all accounts receivable (payment by customer) for TimeDotCom Berhad, leading a team of seven staff and with approximated revenue of RM 250 million per annum.
  • Project leader and ‘think tank’ for introduction of online payment i.e. using credit card via various registered websites, Maybank phone banking and other e-payment websites, and completed the implementation of the project ahead of schedule which is less than a year. Due to introduction of easy payment features for TimeDotCom Berhad, revenue had increased drastically for more than 30% from previous year’s record.
  • Prepared TimeDotCom Berhad monthly financial reports on accounts receivable to upper management on daily and weekly basis.
  • Liaised with various collection agencies, banks and other external parties regarding payment collections and undertaking projects i.e. online banking, opening of new branches / kiosks and for launching new products.
  • Department rep for the “Upgrade and Migration Arbor Billing” Project.
  • ACHIEVEMENTS
  • E-Payment was successfully launched according to the project timeline
  • Solved long overdue dispute collection with various government agencies, by self-initiative to meet, explain and discuss with the said agencies’ management and directors. This has significantly improved the organization cash flow and bad debt portfolio.
  • Solved long time embezzlement among staff in-charge at collection centres due to lack of monitoring.

Education

Master in Business Administration - Strategic Management

International Islamic University, Malaysia
Kuala Lumpur, Malaysia
01.2008

BAc (Hons) - Accountancy

University of Malaya, Malaysia
Kuala Lumpur, Malaysia
01.2000

Skills

Organizational strategy execution

Financial data analysis

Corporate financial management

Strategic planning

Operations management

Cross-functional collaboration

Cross-functional communication

Documentation and reporting

Troubleshooting and problem resolution

Corporate communications

Certification

Associate Chartered Management Accountant (ACMA)

References

En Khairul Nizam, Mohd Sayuti, Director, nizam@multiwave.com.my, 03-8959 6000, MULTIWAVE SDN BHD, D-28-2, The Atmosphere, Pusat Perniagaan The Atmosphere, Bandar Putra Permai 43000, Seri Kembangan, Selangor

Accomplishments

  • Tremendous experience in managing successfully multi-million projects within diversified industries.
  • Spearheaded various financial raising exercise including obtaining adequate financial facilities for RM 1 billion project.
  • Successfully managed RMPNet project that is worth RM 1 billion and involved nationwide implementation.
  • Holder of 2011 and 2014 Best Staff Awards.
  • Responsible for the design and implementation of the Project’s Standard Operating Procedures (SOP)and ensuring its alignment with company’s policies and procedures for Malaysia Police Communication Project
  • Solved long overdue dispute collection with various government agencies, by self-initiative to meet, explain and discuss with the said agencies’ management and directors. This has significantly improved the organization cash flow and bad debt portfolio.

Computer skills

An expert user in Microsoft Office (Words, Excel, PowerPoint), SAP FICO, UBS, QuickBook, MYOB, Photoshop

Timeline

Senior Manager, Business Strategy & Development

ByOrked Consultancy and Advisory
06.2021 - Current

Senior Manager, Strategic Planning

East Coast Economic Region Development Council
07.2019 - 12.2020

Senior Manager, Finance

KA PETRA SDN BHD
08.2017 - 07.2019

Senior Manager, Business Development

East Coast Economic Region Development Council
01.2015 - 02.2017

Senior Financial Analyst

Orenda Kuantum Sdn Bhd
12.2012 - 12.2014

Senior Manager, Finance & Admin

Masterplan Consulting Sdn Bhd
05.2006 - 12.2012

Manager, Asset Management Department

MALAKOFF BERHAD
03.2004 - 04.2006

Assistant Manager, Investor Relations and Corporate Communication Department

MALAKOFF BERHAD
01.2004 - 01.2005

Senior Executive, Finance Department

MALAKOFF BERHAD
01.2002 - 01.2004

Executive, Revenue Management Department

TIMEDOTCOM BERHAD
01.2000 - 01.2002

Master in Business Administration - Strategic Management

International Islamic University, Malaysia

BAc (Hons) - Accountancy

University of Malaya, Malaysia

Similar Profiles

CREATE PROFILE
SITI HANUM ALADINSenior Manager, Corporate Strategy & Business Development