SITI FATIMAH MOHD YUSOFF
LANGKAWI
Summary
A highly accomplished Sales and Marketing professional with over 10 years of proven experience in driving revenue growth, expanding market presence, and building strategic business partnerships within the hospitality industry. Recognized for identifying and capitalizing on new business opportunities, including market expansion, strategic alliances, and innovative service offerings tailored to evolving client needs.
Demonstrates a strong track record in developing and executing high-impact, customer-centric strategies that elevate brand positioning and maximize profitability. Adept at managing corporate and government portfolios, leading cross functional collaboration, and delivering measurable results in competitive environments.
A dynamic and results driven leader with expertise in strategic planning, business development, and integrated sales and marketing management, consistently exceeding revenue targets and enhancing long-term client value.
Overview
10
10
years of professional experience
Work History
Sales Manager
Bayview Hotel Langkawi
2022.10 - Current
- Representing the Hotel 's services and facilities to prospective and existing clients in the Hotels' continuing effort to deliver outstanding guest services and financially profitability.
- Manage the Portfolio of client in accordance to designated account distribution.
- Initiate new sales, prospects and qualifies leds and solicits potential client in B2B negotiated market segment (FIT & Group).
- Respond to sales inquiries from potential clients and customers seeking sleeping rooms, meeting space, food, and beverages services, etc.
- Conduct property site visits.
- Preparing proposals and contract for the hotel, adhering to established SOP's and in accordance with current business and pricing conditions.
- Develop sales plans and strategies to meet or exceed established revenue and room night goals.
- Corporate with other departments in the hotel, particularly Reservation and the Banqueting Department, to create an exceptional Guest experience and build strong. Comprehensive sales program.
- Group Handling: Tenaga Nasional Berhad, Landmarkfilm Sdn Bhd, Institut Tadbir Awam Negara, Fgv Plantation Sdn Bhd, Universiti Teknologi Mara, Universiti Kebangsaan Malaysia, Universiti Tenaga Nasional, Awantec Sdn Bhd, Majlis Guru Guru Besar, Lembaga Hasil Dalam Negeri, Smilling Travel Pte Ltd, Trip Eazy Sdn Bhd, Lembaga Pembangunan Langkawi, Jabatan Menteri Besar Negeri Sembilan, Jabatan Muzium Malaysia, Pejabat Setiausaha Kerajaan Negeri Kedah, Pejabat Daerah Mara Kedah, Pejabat Pengarah Tanah Dan Galian.
Business Development Manager
TapawFood Services
LANGKAWI, Kedah
2019.12 - 2022.10
- Implements cross-channel marketing and advertising campaigns. Responsible for handling B2B and B2C client marketing campaigns, from planning to optimization.
- Research prospective accounts in targeted markets, pursue leads and follow through to a successful agreement.
- Understand the target markets, including industry, company, project, company contacts and which market strategies can be used to attract clients.
- Collaborate with design and sales teams to ensure that requirements are met.
- Maintain relationships with current clients and identify new prospects within the area you have been assigned.
- Have a strong understanding of company products, competition in the market and positioning.
- Follow the latest industry developments and stay up-to-date on corporate competitors.
- Developed business plans to establish revenue and growth.
- Created short-term and long-term goals for business team to achieve objectives.
- Planned and developed winning strategies to increase sales, expand territories and boost market positioning.
- Created effective marketing, sales and promotional initiatives to drive revenue.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Researched prospective clients to develop and execute cold call lists.
- Researched trends to gather data and implement innovative strategies.
- Participated in trade shows and conferences, representing the company and engaging with potential clients.
- Organised industry networking events, enhancing brand visibility and fostering professional relationships.
Business Development
DRB-Hicom
kuala Lumpur, Malaysia
2017.12 - 2019.11
- When it comes to generating leads, day-to-day duties typically include:
- Researching organizations and individuals online (especially on social media) to identify new leads and potential new markets.
- Researching the needs of other companies and learning who makes decisions about purchasing.
- Contacting potential clients via email or phone to establish rapport and set up meetings.
- Planning and overseeing new marketing initiatives.
- Attending conferences, meetings, and industry events.
- Preparing PowerPoint presentations and sales displays.
- Contacting clients to inform them about new developments in the company's products.
- Developing quotes and proposals.
- Negotiating and renegotiating by phone, email, and in person.
- Developing sales goals for the team and ensuring they are met.
- Training personnel and helping team members develop their skills.
- To keep healthy relationships with clients, this mostly requires socialisation.
- Previous project handling with Perbadanan Nasional Berhad (PNB) for the environmental tender and waste management.
- Prepared reports and presentations detailing business development activities and outlining new initiatives.
- Utilised feedback from customers to suggest improvements in products and services, aiding in business development.
- Participated in marketing and business development activities, contributing to the acquisition of new clients and projects.
Sales and Marketing Executive
Ahmad Zaki Resources Berhad (AZRB)
kuala Lumpur, Malaysia
2016.06 - 2017.11
- Coordinate and control sales activities and ensure that Optimum efficiency and economic pitching products And/or services.
- Advise the management with innovative ideas to Maximize profit margin.
- Organize road show, exhibition, launches and other Necessary events.
- Lease with government authorities/ council on Compliance with housing rules and requirements.
- Formulating, preparing and implementing marketing Plans.
- Monitor competitor's activities including pricing & Marketing strategy.
- All legal and conveyancing matters pertaining to sale and Marketing.
- Overseeing and developing marketing campaigns.
- Devising and presenting ideas and strategic negotiating and renegotiating by phone, email, and in person.
- Promotional activities.
- Property
- Managed relationships with key clients to maintain high levels of satisfaction and loyalty.
- Demonstrated outstanding networking and relationship-building skills, effectively aiding growth in B2B settings.
- Delivered professional presentations and used optimum sales techniques to consistently meet sales quotas.
- Contacted customers after sales to assess satisfaction and offer additional products and services.
- Attended marketing and sales meetings to motivate staff, identify challenges and align targeted goals.
- Collaborated with sales and marketing teams to produce ideas for sales aids, promotions and leaflets.
Education
Master - Business Administration, specialized in Strategic Planning & Marketing
UNIVERSITI ISLAM ANTARABANGSA (UIA)
2020-01
Bachelor's Degree - Marketing and management
UNIKL BUSINESS SCHOOL
2016-01
Skills
- Client relationship management
- Sales techniques
- Sales reporting
- Market analysis
- Business development
- Proposal preparation
- Revenue forecasting
- Networking strategies
- Contract negotiation
- Team leadership
- Strategic planning
- Relationship Management
- Marketing and sales strategies
- Client relationship building
- Sales training
- Product knowledgeability
- Ability to present the company
- Social media marketing
- Marketing strategy development
- Digital marketing
- New business acquisition
- Presentations and proposals
Languages
English
Advanced
C1
Interests
Enjoy traveling and discovering new destinations, with a keen interest in culinary arts, particularly in preparing and exploring a variety of dishes
Timeline
Sales Manager
Bayview Hotel Langkawi
2022.10 - Current
Business Development Manager
TapawFood Services
2019.12 - 2022.10
Business Development
DRB-Hicom
2017.12 - 2019.11
Sales and Marketing Executive
Ahmad Zaki Resources Berhad (AZRB)
2016.06 - 2017.11
Master - Business Administration, specialized in Strategic Planning & Marketing
UNIVERSITI ISLAM ANTARABANGSA (UIA)
Bachelor's Degree - Marketing and management
UNIKL BUSINESS SCHOOL