Siong Yin Ho

September 2018 – Current

Company :Heineken Marketing Malaysia Sdn Bhd

Department :Modern Off Trade (HQ-PJ)

Position :Sales Executive

Purpose

To visit outlet and build rapport with customer, to guide merchandiser, compile and reporting weekly merchandiser report and feedback on competitor’s activities. Current area coverage Jalan Ampang, Pudu and Jalan Sultan Ismail.

Duties & Responsibilities

General

• To visit MOFT outlets on a daily basis based on Journey plan.
• To ensure price tag, stocks availability and promotional material in place.
• Responsible to work closely with PIC on setting block display and standee in a prominent place
• To work closely with merchandiser to gain 60% shelf space against competitors
• To assist Sales Manager to achieve company target
• Feedback on competitor’s activity
• To ensure stocks delivered to outlets

April 2014 – August 2018

Company: Heineken Marketing Malaysia Sdn Bhd

Department: Key Account – Off Trade (HQ - Petaling Jaya)

Position: Key Account Executive

Purpose

To visit and build rapport with customer, to guide merchandiser, compile and reporting weekly merchandiser report and feedback on competitor’s activities. Previously, I handle Giant Account.

Duties & Responsibilities

General

• To assist manager to achieve sales target.
• To increase business and building good rapport/relationship with customers.
• To maintain and monitor accounts with financial dept.
• To assist in the training of merchandiser, ensuring that they have the necessary skills to perform their duties with maximum efficiency
• To entertain potential customer to secure business and maintain rapport
• To liaise closely with all buyer to ensure that promotion execution and block display are in place.
• To update my manager on weekly merchandiser report and competitor’s activities.
• To respond to any changes as dictated by the company.
• To study and review competitors’ activities and promotions regularly by updating my manager.
• Execute regular visit to outlets and check on stocks rotation.
• To undertake any other job assignments given by manager.

Occasional Duties

• Weekly meeting with merchandisers to ensure all operation is completed.
• Discussion with manager on daily operation matters.
• To visit and discuss with outlet’s manager/executive on field operation.

July 2012 – March 2014

Company: Heineken Marketing Malaysia Sdn Bhd

Department: Customer Development – Off Trade (Malacca)

Position: Acting Customer Development Manager

Purpose

• To set Sales Target and EOE objective
• To lead and guide CDRs/CDE on how to achieve Sales Target.
• To forecast volume in future Master
• To ensure smooth operation and work closely with distributors
• To ensure distribution of right SKUs, right facing of HMB products, freshness and pricing are in place in ALL outlets coverage

Duties & Responsibilities

General

• To achieve sales target.
• To increase business and building good rapport/relationship with customers.
• To maintain and monitor accounts with financial dept.
• To entertain potential customer to secure business and maintain rapport
• To liaise closely with all buyer to ensure that promotion execution and block display are in place.
• To update my NCDM on weekly pricing report and competitor’s activities.
• To respond to any changes as dictated by the company.
• To study and review competitors’ activities and promotions regularly by updating my NCDM
• Execute regular visit to outlets and check on stocks rotation.
• To undertake any other job assignments given by NCDM

July 2010 – June 2012

Company: Guinness Anchor Berhad

Department: Key Account – Off Trade (Petaling Jaya)

Position: Key Account Executive

Purpose

To visit and build rapport with customer, to guide merchandiser, compile and reporting weekly merchandiser report and feedback on competitor’s activities. Previously, I handle Carrefour and Jusco accounts.

Duties & Responsibilities

General

• To assist manager to achieve sales target.
• To increase business and building good rapport/relationship with customers.
• To maintain and monitor accounts with financial dept.
• To assist in the training of merchandiser, ensuring that they have the necessary skills to perform their duties with maximum efficiency
• To entertain potential customer to secure business and maintain rapport
• To liaise closely with all buyer to ensure that promotion execution and block display are in place.
• To update my manager on weekly merchandiser report and competitor’s activities.
• To respond to any changes as dictated by the company.
• To study and review competitors’ activities and promotions regularly by updating my manager.
• Execute regular visit to outlets and check on stocks rotation.
• To undertake any other job assignments given by manager.

Occasional Duties

• Weekly meeting with merchandisers to ensure all operation is completed.
• Discussion with manager on daily operation matters.
• To visit and discuss with outlet’s manager/executive on field operation.

September 1999 – June 2010

Company: Guinness Anchor Berhad

Department: Sales Department – Central Region

Position: Sales Representative

• To develop, retain and acquisition of assigned market segment.
• Responsible to follow up on promotion execution in Entertainment, Pleasure & Prestige outlets.
• To monitor promotion closely.
• To secure function.
• To gather market feedback and to build close relationship with customer
• To prepare proposals and follow up with letter of agreement for outlets.
• To conduct QDVP3 in outlets
• To ensure stocks delivered to outlets

August 1996 – August 1999

Company: Macht Traders Sdn Bhd

Department: Sales Dept

Position : Sales Executive

Responsibility :

· To generate sales and setting up promotion

· Responsible to build and maintain strong relationship with current client and to grow the business by securing new account

· To monitor closely account revenues contribution and business production for outlets.

· To gather market feedback on latest trends and keep close relationship with client and update Sales Director

· To prepare proposal and follow up with letter of agreement for outlets (Guardian, Watson and pharmacies).

· To conduct outlet visit

· To liaison with client on finalizing details and provides plan for client.

· To maintain close coordination with respective departmental.

· To ensure effective communication with client

July 1986 – August 1996

Company: FN Coca-Cola (M) Sdn Bhd

Department: Warehousing Dept

Position: Clerk Grade A

Duties & Responsibility

· To check stocks and balance against production output.

· To check lorry before endorse signature to release the lorry to go out.

· To instruct forklift driver to load lorry.

· To ensure stocks balance at the end of the day.

· To submit weekly report to warehouse manager.