Simon Yau
Professional Event Planner And CrossFit Level 1 Trainer
Kuala Lumpur,14
Summary
Dynamic and results-oriented professional with over 15 years of experience in international trade, business development, and client relations. Proven track record of expanding market presence and driving sales growth in Southeast Asia. Adept at building and maintaining strategic partnerships, understanding market trends, and implementing effective marketing strategies. Multilingual with a strong cultural understanding of the Southeast Asian market, committed to promoting U.S. dairy products and increasing export opportunities. Certified in Congress Certification Program and skilled in negotiation, market analysis, and project management.
Overview
21
21
years of professional experience
2
2
Certifications
Work History
Executive Director
SEGA Events Solution
08.2018 - Current
- Managed a diverse team of professionals, fostering a collaborative work environment for increased productivity.
- Developed and implemented organizational strategies to achieve set goals and objectives and secured long-term success.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Developed strategic partnerships with key stakeholders to expand the organization''s reach and influence.
Chief Operating Officer, Asia Region
TicketSearch Asia Sdn. Bhd. / Seatadvisor Sdn. Bhd.
11.2019 - 10.2020
- Responsible for the business operation for the entire business and company
- Key responsibilities include designing and implementing business strategies, plans and procedures
- Participate in expansion activities via investments, acquisitions and corporate alliances
- All matters of business operations including managing partners, vendors relationship while seeking new business opportunities in current economic conditions of Covid-19 pandemic.
Head of Business Development
Bangi Resort Sdn. Bhd. / Bangi Golf Resort / Bangi Meal-Pro / Bangi Farm Resort
07.2019 - 11.2019
- Responsible for the business development of the overall business under the Bangi group of companies
- Focused in developing new marketing initiatives and opportunities for the group for various business arms while developing goals for the team and business growth to ensure it is met.
Director of Ticketing Strategy and Operations
Total Sports Asia Sdn. Bhd. / Total Sports Sdn. Bhd.
03.2017 - 04.2018
- Responsible for all aspects of ticketing strategy and operations for the renowned KL Sports City (formerly known as Bukit Jalil Sports Complex) and effectively in order to support ticketed events hosted by KL Sports City
- Provide a superior level of customer service to ensure a positive experience for all patrons in order to promote KL Sports City
- Communicate effectively with general public through box office hours, phone, email, and web space to provide most up-to-date ticket information and address all inquiries
- Participate in sales campaigns for prospective ticket sales as needed
- Oversight of all accounting and financial operations of Ticket Office including deposits, record keeping, invoicing, and reporting functions.
Sales & Marketing Manger for EcoBuild, ASIAWATER & Livestock Asia
United Business Media (M) Sdn. Bhd.
06.2015 - 12.2016
- Responsible for the sales and marketing strategy, planning, budget, staff, execution and success for the strategic sales and marketing strategies of exhibitions under UBM Malaysia
- To develop advanced knowledge and understanding of the industry as to provide better marketing content and strategy for promotions
- Create and improve new methods of one-to-many and many-to-many forms of communication as to reach new audiences and engage existing
- Oversee production of communication plans including PR work, press and related events, and developing relationships with local and international media partners, press and industry associations
- Develop and manage all exhibition related onsite special events and activities such as awards, conferences/seminars, and VIP gatherings
- Periodically review sales and marketing promotions and metric reports for continuous improvement in marketing strategy.
Senior Manager, Marketing & Event and Training Division
A2A Capital Services Bhd.
01.2012 - 05.2015
- Responsible for the marketing division's planning, organizing and operation of events to ensure marketing functions and events run smoothly
- To monitor and plan the marketing budget for Malaysia which includes outfit in Penang, Kota Kinabalu and Kuching
- To assist VP of Sales in planning events for KL and other outfit; To coordinate with Marketing, HQ (Singapore) on brochures, leaflets, and any other marketing material
- To present and train sales division for any new project launch.
Manager, Training Division
A2A Capital Services Bhd.
08.2011 - 11.2012
- Identifying training needs within the organization through regular consultation with sales leaders and management
- Ensure that policies, programs and processes are implemented, communicated and consistently administered in compliance with organizational objectives
- Working within the team structure to deliver programs that impact, influence and inspire confidence in sales consultants
- Resolving and responding to training issues and questions from leaders and employees concerning the company's profile, products, promotions and processes
- Seeking and supporting new approaches, practices and processes to improve the efficiency of training offered.
Group Manager - Sales
Sovereign Wealth Management - Malaysia
01.2008 - 01.2009
- Manages 60-70 sales consultants to offer incredible diverse products, including private placements, real estate, gold and other unique commodities investment instruments
- Key role as an independent broker and dealer in sovereign wealth that delivers investment programs through strategic partnerships with principals from local and foreign financial services companies.
Unit Trust Consultant
SBB Mutual Berhad - CIMB Wealth Advisor
01.2005 - 01.2008
- SBB Mutual Berhad is a member of the Southern Bank Berhad Group in Malaysia
- Our vision is to aim to be the people's First Choice financial service provider in Malaysia
- To help clients achieve their financial goals built on a long term relationship of trust is our mission
- We are currently the 2nd largest Unit Trust Management Company in Malaysia and the largest conventional & Islamic fund provider with 26 Funds.
Regional Sales Assistant Manager
Auto Touch Credit Private Limited (ATC), Singapore
09.2004 - 12.2004
- ATC is a Singaporean automobile company dealing with importing and exporting of new and used cars
- ATC is a family related business and I was involved in the international market business opportunity especially in Thailand due to my ability to speak Thai and understanding of the culture there
- ATC has already established its market in New Zealand, Cyprus and Sri Lanka
- Proposed and revamped the company's administration system in documentation tracking and some other admin matter; did ground research for overseas automobile market and the incorporation of company in Brunei and Thailand; sourcing of new clients account (sales & marketing); up-keeping and maintaining of clients account and report to Singapore office on a weekly basis.
Information, Communication and Technology (ICT) Manager
Nacap Asia Pacific, Thailand and Malaysia
04.2003 - 06.2004
- Project: Trans Thailand - Malaysia (TTM) Project - Onshore Pipeline System with Petroleum Authority of Thailand and Petronas Malaysia
- Heading the ICT Department for Thailand (Bangkok and Hatyai) and Malaysia (Sungai Petani)
- Responsibilities include but not limited to developing and maintaining suitable practices and policies for the operation and maintenance of Office automation and IT facilities, designing and setting up the WAN & LAN for Bangkok, Hatyai and Sungai Petani for the Trans Thailand Malaysia (TTM) Onshore Pipeline System Project offices, designing and setting up the LAN for Client's offices, designing, setting up and maintaining the Tele-Communication, Voice Over Internet Protocol (VOIP), Video Conference system for the Project, and providing technical support for all departments with regards to office automation and IT.
Education
Certified Meeting Professionals
Events Industry Council
Bachelor of Science Degree in Computer Science -
James Cook University
Queensland, AustraliaAdvance Diploma in Information Technology - undefined
Institute Professional Sterling
Petaling Jaya, MalaysiaDiploma in Information Technology - undefined
Institute Professional Sterling
Petaling Jaya, MalaysiaSkills
Project Management
Strategic Planning
Operations Management
Marketing
Compliance and regulations
Government relations
Negotiation
Stakeholder Relations
Social Work
Public Speaking
Corporate Social Responsibility
Affiliations
Malaysian Red Crescent
CrossFit
Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS)
Malaysia Convention & Exhibition Bureau (MyCEB)
Events Industry Council
Languages
Chinese (Mandarin), Chinese (Cantonese), English, Malay, Thai
Native language
Chinese (Mandarin)
Proficient
C2
English
Proficient
C2
Malay
Proficient
C2
Thai
Intermediate
B1
Certification
Congress Certification Program
Timeline
Congress Certification Program
06-2024
CrossFit Level 1 Trainer Certification
05-2024
Chief Operating Officer, Asia Region
TicketSearch Asia Sdn. Bhd. / Seatadvisor Sdn. Bhd.
11.2019 - 10.2020
Head of Business Development
Bangi Resort Sdn. Bhd. / Bangi Golf Resort / Bangi Meal-Pro / Bangi Farm Resort
07.2019 - 11.2019
Executive Director
SEGA Events Solution
08.2018 - Current
Director of Ticketing Strategy and Operations
Total Sports Asia Sdn. Bhd. / Total Sports Sdn. Bhd.
03.2017 - 04.2018
Sales & Marketing Manger for EcoBuild, ASIAWATER & Livestock Asia
United Business Media (M) Sdn. Bhd.
06.2015 - 12.2016
Senior Manager, Marketing & Event and Training Division
A2A Capital Services Bhd.
01.2012 - 05.2015
Manager, Training Division
A2A Capital Services Bhd.
08.2011 - 11.2012
Group Manager - Sales
Sovereign Wealth Management - Malaysia
01.2008 - 01.2009
Unit Trust Consultant
SBB Mutual Berhad - CIMB Wealth Advisor
01.2005 - 01.2008
Regional Sales Assistant Manager
Auto Touch Credit Private Limited (ATC), Singapore
09.2004 - 12.2004
Information, Communication and Technology (ICT) Manager
Nacap Asia Pacific, Thailand and Malaysia
04.2003 - 06.2004
Certified Meeting Professionals
Events Industry Council
Bachelor of Science Degree in Computer Science -
James Cook University
Advance Diploma in Information Technology - undefined
Institute Professional Sterling
Diploma in Information Technology - undefined
Institute Professional Sterling