Sim Wai Hong
Puchong
Summary
Results-driven Senior Marketing Executive with 5 years of experience in brand marketing, campaign management, and customer engagement in the F&B industry. Skilled in planning and executing integrated marketing campaigns and managing strategic partnerships to drive business growth. Currently pursuing an MBA to enhance leadership and strategic management capabilities, aiming to contribute as an Assistant Marketing Manager.
Overview
4
4
Languages
1
1
Certification
10
10
years of professional experience
Work History
Senior Marketing Executive
PUTIEN Malaysia
Petaling Jaya, MALAYSIA
02.2021 - Current
- Plan and execute nationwide marketing campaigns.
- Directed social media marketing activities to strengthen online presence and audience interaction.
- Established partnerships with influencers and key opinion leaders, boosting brand visibility and engagement.
- Oversaw promotional calendars and campaign timelines to ensure timely execution of marketing initiatives.
- Manage CRM membership programme and customer engagement activities.
- Coordinate festive campaigns and product launches.
- Collaborate with shopping malls on joint marketing campaigns.
- Liaise with designers, suppliers and external agencies.
- Prepare campaign reports and marketing analysis.
- Monitor marketing budgets and campaign performance.
Floor Crew
Kubis and Kale
08.2020 - 12.2020
- Prepared and served food and beverages to meet customer needs
- Created attractive stock displays to promote product visibility
- Resolved customer inquiries to enhance shopping experience
Floor Crew
UNIQLO
05.2018 - 06.2018
- Arranged new stock and performed stock maintenance by cleaning and organising merchandise to ensure store presentation.
- Assisted customers with inquiries and product selection, enhancing their shopping experience.
- Liaised with manager from Japan to coordinate project updates and provide feedback for project improvements.
Promoter
RENOMA Company
12.2016 - 01.2017
- Promoted company products and experiences with passion and enthusiasm, increasing customer engagement.
- Engaged with customers on sales floor, providing product knowledge and advice to facilitate purchase decisions.
- Assisted customers with product selection and inquiries to enhance shopping experience.
- Worked flexibly across different locations to support promotional events and activities.
- Conducted stock counts to ensure inventory accuracy and availability.
Education
Master of Business Administration -
SEGi University
Kota Damansara01-2027
Bachelor of Commerce - International Business (Major)
University of Wollongong
Australia07-2020
Diploma in Business Administration - Subang Jaya, 10
INTI International College Subang
Subang Jaya, 1007-2020
Skills
- Marketing Strategy
- Campaign Management
- Digital Marketing
- Social Media Marketing
- Brand Marketing
- Content Planning
- Market Research
- Customer loyalty management
- Partnership Marketing
- Mall Collaboration
- Event Management
- Project Management
- Adobe illustrator
Custom
- MR Gary Leong - Senior Marketing Manger of PUTIEN MALAYSIA +60 16-651 1953, gary.leong@putien.com.my
- MS Linna, Head of HR department, +60 19-634 1499, fuiling.foo@putien.com.my
Languages
English
Intermediate
B1
Chinese (Mandarin)
Upper Intermediate
B2
Malay
Elementary
A2
Chinese (Cantonese)
Elementary
A2
Certification
- Open Water Diver
- Advanced Open Water Diver
Personal Information
Age: 29
Birth: 22.08.1997
Interests
- Running
- Rock Climbing
- Hiking
- Scuba Diving
- Swimming
- Indoor Cycling
Accomplishments
Guinness World Records Event (2025)
- Coordinated the end-to-end logistics and execution for PUTIEN's Guinness World Records event.
- Managed cross-functional coordination with Guinness World Records representatives, external vendors, and internal departments.
- Arranged travel logistics, including flight tickets and hotel accommodations, for key participants and stakeholders.
- Coordinated event requirements, operational planning, and on-site support to ensure successful event execution.
Youth Brand Awareness Initiative
- Represented PUTIEN in secondary school presentations to introduce the brand and increase awareness among younger audiences.
- Delivered presentations and engaged directly with students to promote the brand and its dining experience.
- Supported the company's initiative to expand brand awareness within the younger consumer market.
Timeline
Senior Marketing Executive
PUTIEN Malaysia
02.2021 - Current
Floor Crew
Kubis and Kale
08.2020 - 12.2020
Floor Crew
UNIQLO
05.2018 - 06.2018
Promoter
RENOMA Company
12.2016 - 01.2017
Master of Business Administration -
SEGi University
Bachelor of Commerce - International Business (Major)
University of Wollongong
Diploma in Business Administration - Subang Jaya, 10
INTI International College Subang