Sim Jia Jun
Assistant Customer Business Development Manager
: Petaling Jaya, Selangor
Summary
Results driven individual with 5 years of experience in customer development in the FMCG, retail and e-commerce industry. Integrity focused individual, confident in communication and negotiation skills, natural and determined problem solver. Excel in fast-paced, dynamic environments.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Assistant Customer Business Development Manager
Synagie Group Asia & Europe
09.2022 - Current
- Initiate and lead business introductions and negotations with market stakeholders in developing Synagie's new offline business model under the OMNI-channel team (online & offline)
- Maintain strong relationships and communications with business partners and platform account managers such as Metrojaya, Isetan, Guardian, Shopee and Lazada
- Planning and launch of new brands in Malaysian offline market such as Meyer and KARO Pharmacare through conducive competitor analysis and market's economic conditions
- Monthly review and future plannings with brands to identify gaps in market offerings and identifying key factors needed to promote brand growth such as matters like market spending, competitive pricing and unique promotions
- Management and monthly executions of online brands through double digit campaigns and personalized campaigns/launches through support from platform Key Account Managers (Shopee, Lazada)
- Collaborations with company's cross-country internal support pillars to ensure smoothness of business operations and completion of delegated tasks (Singapore,Phillipines,Thailand)
Customer Development Partner
Pernod Ricard Malaysia, Modern On-Trade
10.2021 - 08.2022
- Customer development partner of Klang Valley region under Modern On-Trade team ( Shopping Malls, HORECA, General Trade)
- Planning and execution of trade marketing campaigns for product portfolio
- Negotiations and management of new and existing contracts with key brands in industry
- Developing relations and partnerships with new businesses to promote Pernod Ricard products as core ranges through brand collaborations and personalized in-store promotions
Senior Customer Development Executive (Key Accounts)
Coca-Cola Refreshments Malaysia, On-Premise Key Accounts
09.2019 - 09.2021
- Key account manager of Coca-Cola Malaysia's On-Premise team (Key Accounts such as Subway, Marrybrown & Legoland)
- Conduct yearly planning, operations enhancement meetings and reviews
- Planning and execution of nationwide campaigns partnering with key food aggregators & digital partners (Grab, FoodPanda, Shopee, Lazada) to increase transactions and awareness, vital during pandemic period
- Planning and execution of nationwide cross-channel campaigns for accounts, partnering with IKA/LKA channels (Mydin/Giant/TF Value/MyNews) to channel traffic and increased transaction via brand promotions and voucher mechanics
- Management of key activations and promotions of accounts with contractual supports as well as on-top fundings
- Daily management of executions, product distribution and finances
Business Development Executive (Account Manager)
Coca-Cola Refreshments Malaysia, Business Development
06.2018 - 08.2019
- Account manager of Coca-Cola Malaysia's Night Entertainment Outlets (NEO) & FSR channels
- Acquisition of new long-term partners through winning of supplier contacts as well as renewal of existing customers
- Planned and executed full-scale Monster Energy activations in key outlets (Launch parties & Coca-Cola Malaysia's first entry to collaboration with DJ events)
- Successfully securing NEO key range, Monster Energy in key accounts as core mixer beverage such as Arena Bar, Naughty Nuri's, Uncle Don's strongly competing with market leader, RedBull
- Growing of existing customer base through expanding Coca-Cola products range as well as planning and executions of strategic promotions/activations
Administrative Executive, Event Management
Monash University Malaysia, Events & External Engagement
02.2018 - 05.2018
- Assisting Events Manager with coordination and execution of campus events and graduations
- Engaging sponsors for Monash University Malaysia's events (eg: MyBurgerlab, Coca-Cola & Redbull)
- Coordinate and manage operational and administrative functions to ensure the successful implementation of campus events
- Liaise with all internal and external parties for events services including but not limited to catering, signage, displays, audiovisual equipment, printing, security and facilities
- Coordinate set-up of events and ensure the delivery of high quality events in line with the university’s guidelines
- Ensure accurate record keeping for all events and draft a monthly events
Education
Monash University Malaysia
03.2014 - 05.2018
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Taylor's College Subang Jaya
04.2013 - 05.2013
Skills
Communications skills - Experienced in working with C-level executives (eg: CEO's, Directors & Global Partners - internal & external)
Fluent in English & Bahasa Malaysia (Written, Spoken & Presentation form)
Conversational level of Mandarin & Cantonese (Verbal)
Basic understanding of Salesforce, SAP ERP software & SPSS Statistics
Proficient with Microsoft Office tools
Timeline
Assistant Customer Business Development Manager
Synagie Group Asia & Europe
09.2022 - Current
Customer Development Partner
Pernod Ricard Malaysia, Modern On-Trade
10.2021 - 08.2022
Senior Customer Development Executive (Key Accounts)
Coca-Cola Refreshments Malaysia, On-Premise Key Accounts
09.2019 - 09.2021
Business Development Executive (Account Manager)
Coca-Cola Refreshments Malaysia, Business Development
06.2018 - 08.2019
Administrative Executive, Event Management
Monash University Malaysia, Events & External Engagement
02.2018 - 05.2018
Monash University Malaysia
03.2014 - 05.2018
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Taylor's College Subang Jaya
04.2013 - 05.2013