Juliet Cheong Siew Chu
General Manager Business Operations
Petaling Jaya
Summary
Results-driven and self-motivated business lead, with a passion for people, performance, and solutions. Proven track record in collaboration with cross-functional divisions and leading a team to achieve goals. Possess a strong sense of ownership in ensuring a drive to completion in meeting targets and objectives. Customer-oriented General Manager with more than 12 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen. Serviced-focused General Manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success. Dedicated in Retail & FMCG professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
29
29
years of professional experience
2
2
years of post-secondary education
4
4
Languages
Work History
General Manager, Business Operations
Country Farms Sdn Bhd
2024.01 - Current
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Managed budget implementations, employee evaluations, and contract details.
- Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
- Analyzed market trends and competitor activities to create competitive advantages.
- Collaborated with cross-functional teams to develop innovative solutions.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Developed and implemented strategies to increase sales and profitability.
Deputy General Manager, Business Operations
Country Farms S/B
2023.06 - 2023.12
- Responsible for multiple key business operations to ensure company’s standards and policies are compliant while meeting business objectives.
- Supervising team of 24 people across various functions and roles, working closely with HR in people development and efficient manpower planning.
- Manage and evaluate all aspects in production, ensuring compliance in all the Certification & Audit (ISO 22000, HACCP, GMP, MERSTI, NASAA, CHINA ORGANIC, JKKP etc).
- Implemented usage of data-driven analysis for wastage control to ensure reduction in costs, optimizing warehouse space and logistics cost efficiency for effective inventory management.
- Overseeing international beverage brand distribution, working closely with brand principal and local distributors on market penetration, channel sales development and inventory turnover.
- Lead Marketing team in ensuring all planning and execution for trade promotions with modern trade channels are implemented to meet company KPIs and objectives.
- Fostered and promoted cooperative and harmonious working climate conducive to maximum employee morale, productivity and effectiveness.
- Reviewed performance results to target and take corrective measures with authorization and escalation.
Head of Business Operations
Berjaya Books S/B (Borders Booksores Malaysia)
2018.09 - 2023.11
- Business Closure Management with the Teams and Stake Holders.
- Responsible for total business operations, with direct supervision of finance, human resources, merchandising, marketing and retail operations.
- Oversaw cashflow management, succeeding in over 30% reduction in liability, and 50% improvement to P&L.
- Supervised audit process for financial closing, liaised with key banker for trade credit facilities and ensured requirements for group functions are met timely.
- Undertook administration of payroll and general human resource, ensuring streamlined and efficient process resulting in a 15% improvement in cost management.
- Implemented inventory forecast tracking, reducing aging and stockholding by 60% through strategic purchasing.
- Streamlined store operations, maintaining profit making locations and creating sustainability in expenditures.
- Negotiated for lease changes and reviews with landlords, securing rental reliefs and promotional retail space at minimal rate.
- Procured and managed concession and consignment partners across various categories to maximise retail space and product offering for revenue returns, with a focus on gifts, stationery and non-English language books.
- Project managed store refresh, maintenance, and renovations, handling tender reviews, with oversight on concurrent projects for timely delivery and completion.
- Led the team through Covid-19 and lockdowns pivoting the team for revenue generation combining remote productivity management and implementing effective measures for business continuity.
- Reviewed company's strategic plans and developed departmental goals and standards to support vision.
Manager • Corporate Sales
Berjaya Books S/B (Borders Bookstores Malaysia)
2015.11 - 2018.08
- Successfully built and grew sales leads through educational and institutional channels, securing more than 12 new accounts within 6 months.
- Oversaw off-site sales channel, taking charge of its P&L, from forecasting sales to organizing vendors and service providers for cost management, generating average sales of RM500,000 annually.
- Expanded overall non-store channels to make up 30% of total business revenue annually.
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Organized promotional events and interacted with community to increase sales volume
- Resolved problems with high-profile customers to maintain relationships and increase return customer base
- Compiled and analyzed data to determine approaches to improve sales and performance
- Managed revenue models, process flows, operations support and customer engagement strategies
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns
Section Manager • Sales & CRM Lead • Corporate Sales
Popular Book Co (M) S/B
2004.01 - 2015.10
- Oversaw brand’s loyalty membership programme, successfully achieving 1 million in membership.
- Led a team of 20, overseeing the entire CRM division from membership recruitment to operations of the customer service department.
- Strategized and planned for membership recruitment and revenue targets, working with store retail and events teams through roadshows and events.
- Oversaw production for membership magazine, growing its content threefold while ensuring advertisement revenue targets are met with vendors and partners.
- Took on editorship for the Chinese language segment of the membership magazine.
- Led the team in driving corporate sales for vouchers, consistently meeting set monthly sales targets.
- Cross promotion with Banks, others brand retailer to offer perk to add on additional privileges for members.
- Working closely with Merchandiser to encourage Members spending vs non-members from 25% to 60% or more within 3 years.
- To provide accurate Data analysis to Retail operations and Merchandiser for more targeting campaigns.
- Cross Function working relation with all Dept
Senior Executive • Sales & Marketing
Koon Hoe & Co (M) S/B (Trading Company for Building Materials – Premtex, American Standard etc)
1995.07 - 2003.12
- Part of the sales team that consistently managed to hit above 10% of company’s sales target.
- Helped build sales pipeline in construction sector with key projects in hotels, housing and commercial development.
- Ensured timely billing, delivery and payment collection of every sale closed.
- Enabled revenue generation by pursuing partnerships, sourcing funding, and capitalizing on market opportunities.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
Education
Diploma in Marketing -
Sunway University College, Malaysia
Certificate in SME Transformation - Small Business Management
Malaysia Institute of Management (MIM)
Petaling Jaya 2022.01 - Current
Skills
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Timeline
General Manager, Business Operations
Country Farms Sdn Bhd
2024.01 - Current
Deputy General Manager, Business Operations
Country Farms S/B
2023.06 - 2023.12
Certificate in SME Transformation - Small Business Management
Malaysia Institute of Management (MIM)
2022.01 - Current
Head of Business Operations
Berjaya Books S/B (Borders Booksores Malaysia)
2018.09 - 2023.11
Manager • Corporate Sales
Berjaya Books S/B (Borders Bookstores Malaysia)
2015.11 - 2018.08
Section Manager • Sales & CRM Lead • Corporate Sales
Popular Book Co (M) S/B
2004.01 - 2015.10
Senior Executive • Sales & Marketing
Koon Hoe & Co (M) S/B (Trading Company for Building Materials – Premtex, American Standard etc)
1995.07 - 2003.12
Diploma in Marketing -
Sunway University College, Malaysia
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