Shweetha Nair Sivakumar
Social Media Executive
Bukit Mertajam
Summary
Savvy Social Media Manager with expertise in marketing and advertising. Successful cross-functional leader of high-performance teams managing digital assets and innovating powerful strategies for digital marketing. History exceeding objectives and creatively approaching issues using talents in conflict resolution and critical thinking.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
Social Media Executive
MTX Group
Kuala Lumpur
06.2022 - 12.2022
- Curated content for digital channels, including websites, social media platforms to increased interactive experiences by 15%.
- Saved 50% by implementing cost-saving initiatives that addressed long-standing problems.
- Analyzed trends and viewership in niche areas of social media and came up with strategies to hijack trends for marketing campaigns
- Outsourced and liaised with social media influencers' and handled influencer collaborations for Facebook and Instagram
- Scheduled monthly postings for social media accounts
- Handled Asian market portfolio for social media and KOL
- Assisted in executing and campaign planning
- Worked closely and assigned task to graphic designers.
Social Media Manager, Editor
Joshua Michael Entertainment
Kuala Lumpur
04.2021 - 08.2022
- Brainstormed and curated content bank for social media, and clients
- Assisted director during shoots
- Managed one-day production with team of 10 people
- Communicated concepts and ideas to Art Director and design team
- Utilized various writing techniques to create advertisements
- Edited vlogs for kol, advertisement, game shows, teasers
- (KFC, Tiger, etc)
- Transcribed subtitles.
Mandarin Translator
Great Bright International Holdings
Kuala Lumpur
08.2021 - 06.2022
- Finished each job with accuracy and timeliness
- Provided translation services in variety of settings
- Provided consultations for over 5 clients to assess their project needs and goals
- Created presentations for in-person and online viewing purposes.
Tutor
Alfa Edu
08.2020 - 08.2021
- Used reading comprehension exercises to help students improved 15% of their writing skills
- Taught students with various learning needs and helped them achieve their greatest potential
- Assessed needs of students and modified teaching style and lesson plans to accommodate different learning needs
Junior Content Writer
Beauty Insider, Sg
Singapore
04.2020 - 08.2020
- Produced key descriptions for over 150 of beauty products and manage their categorizations on websites
- Inquire product information when necessary to produce accurate and valuable content
- Created content for company's Instagram post and stories, which resulted in increased engagement by 10%.
- Scheduled postings for social media accounts
Education
Bachelor of Arts - Broadcasting
Universiti Tunku Abdul Rahman
Kuala Lumpur, 14 11.2018 - 08.2022
Skills
Social Media Management
Content Research
Marketing strategies
Strategic planning
Marketing analytics
Timeline
Social Media Executive
MTX Group
06.2022 - 12.2022
Mandarin Translator
Great Bright International Holdings
08.2021 - 06.2022
Social Media Manager, Editor
Joshua Michael Entertainment
04.2021 - 08.2022
Tutor
Alfa Edu
08.2020 - 08.2021
Junior Content Writer
Beauty Insider, Sg
04.2020 - 08.2020
Bachelor of Arts - Broadcasting
Universiti Tunku Abdul Rahman
11.2018 - 08.2022