Sh Maria Hazreen Syed Danial

Corporate Communication & Brand Management

• Support the internal and external communications, including rapid-response facilitation during unanticipated events to ensure clarity, consistency, and stakeholder confidence.
• Oversaw the production and strategic direction of key corporate assets including the company website, brochures, annual reports, sustainability reports, and corporate profiles.
• Led content development and performance monitoring for corporate social media platforms, enhancing brand visibility and engagement around new services, organizational updates, special events, and global news.
• Produced and maintained a suite of corporate identity materials including pitch decks, proposal decks, internal platforms, letterheads, email signatures, greeting cards, and other brand visuals.
• Ensured consistent brand representation across all communication touchpoints and facilitated timely circulation of updated materials to internal and external stakeholders.

Comprehensive Support to Head of Department

• Provided comprehensive administrative support to the HOD, managing a dynamic calendar, scheduling, and gatekeeping functions to optimize their time and accessibility. Independently handled all correspondence, including email monitoring and strategic research, to ensure efficient communication and decision-making. Orchestrated meeting logistics from start to finish, including planning, scheduling, agenda setting, and participant coordination.
• Managed all aspects of complex travel logistics for both domestic and international itineraries, from securing flights and ground transport to coordinate accommodation and ensuring all travel documentation was meticulously prepared.

Market Intelligence & Strategic Advisory

• Compiled and analyzed internal documentation, industry literature, reports, and strategic papers to extract critical insights and highlight implications for the Head of Department.
• Provided timely advisory inputs to support executive decision-making, identifying potential risks, opportunities, and strategic interventions aligned with organizational priorities.
• Conducted regular research on global developments, corporate policy updates, and industry best practices to keep the Head of Department informed of emerging trends, regulatory shifts, and strategic learnings.
• Shared timely insights and updates with leadership to help them stay informed and make smart, forward-looking decisions.

Internal Communications & Employee Experience

• Led departmental and cross-functional engagement initiatives to foster collaboration, morale, and cultural alignment. Acted as the central liaison for HR-led programs, managing logistics, communications, and feedback loops. Partnered with stakeholders to deliver impactful experiences and tracked participation metrics to inform future planning.

Marketing Finance & Procurement Coordinator

• Managed regional SAP workflows for budget control, procurement, and financial reporting. Oversaw Marketing Quotation Committee (MQC) processes, optimized cost tracking, and ensured compliance with internal governance. Delivered actionable insights through monthly A&P reports and handled specialized payments with precision and accountability.

HSSE Compliance Champion – Marketing Division

• Served as the focal point for Health, Safety, Security & Environment (HSSE) assessments and policy implementation. Conducted risk evaluations, supported safety briefings, and facilitated training initiatives to uphold workplace safety standards. Ensured audit readiness and contributed to continuous improvement of HSSE practices.

Strategic Events Operation

• Supported the end-to-end event operations for trade, corporate, and public activations, serving as a core committee member post-pandemic. Spearheaded strategic planning, vendor negotiations, and cross-functional coordination to ensure seamless execution and stakeholder satisfaction. Oversaw pre-event logistics, on-site operations, and post-event analysis, including targeted email campaigns to drive engagement and brand alignment.

Asia Pacific RBR and Bi-Weekly RLT Meeting

• Organize, compile, and coordinate with the Country CEO, RLT, and leadership team on the quarterly Asia RBR deck and consolidation for Asia KPIs, which are reviewed by the RBH and presented to the GCEO. Organize and coordinate the RLT Bi-weekly Key management meetings for updates, alignment, and RBH's steer on key projects and initiatives.

Strategic Event Coordination

• Successfully led the organization and execution of high-profile marketing and trade events, most notably the launch of Sprinta in Phuket in 2018. This large-scale initiative involved extensive coordination between multiple stakeholders, including advertising and PR agencies, media representatives, and joint venture partners from PDB and PLI. The event also included a unique logistical component – a motorcycle convoy from Kuala Lumpur to Phuket – requiring detailed planning, risk management, and cross-border coordination to ensure a smooth and impactful rollout.

Change Management Leadership

• Actively contributed as a core member of the Change Management Team during the COVID-19 pandemic in 2020. Played a pivotal role in designing and implementing initiatives aimed at maintaining employee engagement, motivation, and morale during the transition to remote work. Efforts included developing communication strategies, virtual engagement programs, and wellbeing activities tailored to support staff across departments during a period of significant uncertainty and transformation.

Executive and Customer Engagement Support

• Provided high-level administrative and strategic support to the Regional Business Head. Represented the executive office in customer-facing roles, helping to strengthen relationships with key clients across the region. Assisted in preparing materials for client meetings, capturing customer feedback, and ensuring alignment between customer needs and organizational objectives.

Staff Engagement and Townhall

• Plan, coordinate, and collaborate with all departments, plant, and HSE teams on event venues, activities, logistics arrangements, and ensure HSE and SOP compliance. Prepare and assist with presentation content packs and talking points for the GCEO, RBH, and other key speakers, including key messages, compiling questions, collaboration, alignment, and daily check-ins with external agencies and related stakeholders.

Effective Support to Asia RBH Office

• Analyze, assist, and coordinate all BRF and approvals submitted to the RBH Office. Arrange and support scorecard reviews and discussions with all of RBH's direct reports. Additionally, compile and coordinate on related board matters arising and board papers, and coordinate daily RLT and weekly key project meetings.

Marketing and Business Development:

• Develop and execute business development and marketing plans to increase company revenue and profit. Monitor and follow up on tender addendums and status, assist in preparing tender documentation and pricing, and liaise with clients on work-related matters.
• Establish good rapport with clients, support the art team by seeking financial assistance from the government or financial institutions, and seek collaborations to promote the gallery and local art scene. Additionally, assist the art team with marketing and promotion plans and strategies.

Effective Support to Managing Director Office:

• Provide confidential secretarial support, including preparing correspondence, memorandums, and agendas. Handle and organize daily routines, screen and attend calls, and schedule and coordinate meetings and appointments. Coordinate the preparation of meetings and presentations, compile meeting details and take minutes, and ensure proper handling of documents. Administer the group's operations, including finance and HR matters, monitor group operations, prepare operation reports, and represent the Managing Director in meetings. Additionally, handle travel arrangements for the Managing Director and staff.

Executive Office Management & Strategic Operations

• Streamlined executive workflow by managing all correspondence, including confidential emails, letters, and memos. Acted as a gatekeeper, screening and directing all incoming calls and inquiries to optimize the Group President's time and focus. Managed all aspects of the executive calendar, including complex meeting and travel coordination for the Group President and their family, ensuring seamless logistics and on-time execution.
• Coordinated critical project-related meetings with government departments, contractors, and other key stakeholders, and tracked project assignments to ensure timely follow-up and completion. Prepared confidential financial and official correspondence, including managing monthly bills and expenses for private properties.

Corporate Social Responsibility & Foundation Management

• Led the coordination and execution of major group events, including project launches and corporate social responsibility (CSR) initiatives. Orchestrated successful fundraising events, such as corporate dinners and concerts, to support the group's tax-exempt foundation.
• Served as the primary liaison for the foundation, managing relationships and coordinating donations with partner organizations like the Orphanage House.

Effective Support to MD Office:

• Handling secretarial duties such as drafting and typing letters, external and internal memos. Attending and minute internal meetings, including those with the head of directors, staff, and technical teams. Coordinate personnel requirements for the MD and other staff, such as company credit card applications and government document procurement. Assist the MD in tender, bidding, and project sales, ensuring timely submission of documents. Manage and schedule appointments for the MD, handle company emails, mails, and faxes, and make travel arrangements. Assist in preparing quotations, agreements, and general correspondences, and support the sales department with proposal/tender documentation. Manage monthly claims, assist in the timely collection of payments, and update Debtors’ aging. Administer the Partner Portal on sales, quota, and certifications, and review, develop, and implement effective administrative support systems.

Administrative and Secretarial:

• Handle drafting and typing letters, as well as external and internal memos. Screen telephone calls, inquiries, and requests, ensuring they are handled appropriately. Organize and maintain a diary, take minutes for group meetings on a weekly basis, and manage and schedule appointments for the Group COO. Additionally, manage the Group COO's emails, mails, and faxes, ensuring appropriate actions are taken and followed up. You assist in the preparation of reports and presentations, and handle trip arrangements, including flight reservations, hotel bookings, transportation arrangements, and preparation of travel itineraries.