Summary
Overview
Work History
Education
Skills
LANGUAGE
References
ADDITONAL INFORMATION
Swim, Cook and Walking the Nature
Timeline
Generic
Shirley Siat Lee Fam

Shirley Siat Lee Fam

Singapore

Summary

Experienced with pricing strategies and market analysis, effectively driving profitability. Utilizes data-driven insights to develop competitive pricing models. Track record of strong analytical capabilities and strategic problem-solving in pricing functions.

Overview

13
13
years of professional experience

Work History

Key Account Pricing Specialist

DHL Express (Singapore) Pte Ltd
09.2019 - Current
  • Primarily responsible for establishing tariff/rate cards in the Global Rating Engine (GRE) and conducting pricing analyses. Develop rate cards for each requested country based on the specified pricing package with precision.
  • Evaluate customer requests from country pricing teams and perform comprehensive pricing analyses, providing cost-benefit recommendations.
  • Stimulate and analyze entire customer business with existing and potential volumes via pricing tools and system
  • Led the implementation of rates, services, and surcharges (S&S) for global customers, consistently meeting tight deadlines and ensuring accuracy in GRE
  • Led and executed the annual General Price Increase (GPI) initiative for Asia Pacific countries, including China, Mongolia, Hong Kong, Macao, Japan, and Pakistan.
  • Spearheaded the implementation of the entire GPI process and managed contract staff, ensuring task focus and timely completion of assignments
  • Performed a comparative analysis of Round 1 and Round 2 rates to ensure alignment with client expectations, while optimizing pricing strategies to enhance profitability and maintain a competitive advantage.
  • Prepared OARS Form that can fast-track and control decisions on a bid to support Sales in winning and retaining business ultimately to focus growth profitability
  • Ensure countries requests comply with all internal standard processes
  • Facilitate training for new contract staff and provide coaching and guidance to colleagues as they transition back to the workplace after an extended absence.

Reason for leaving: Explore opportunities to further advance my career, enhance my pricing knowledge, and strengthen my analytical skills for continued professional growth and development

Finance Executive

Sopra Steria Asia Pte Ltd
02.2019 - 06.2019
  • Mainly in charge with account payables functions
  • Maintain PO register and follow up on the unpaid PO’s
  • Charges expenses to accounts and cost centre’s by analyzing invoice / expense report; recoding entries
  • Verify vendors accounts by reconciling monthly statements and related transactions
  • Prepare and get requisite approvals to make payments to vendors
  • Review and verify staff claims to process as per internal policy
  • Ensure compliance with all internal processes
  • Monthly account reconciliation and review posted account transactions in the system

Reason for leaving: Values is not aligning with company’s cultures and financial values / integrity; company is undergoing restructure

Network Accounts Executive

DPEX Worldwide Express (S) Pte Ltd
09.2015 - 02.2019
  • Mainly in charge with HQ account receivable and account payable for international network members
  • Handle monthly receivable and payable for international network members via system called “Clearing House”
  • Verifying all AR vs AP invoices from international network members
  • Handle disputes and discrepancies on services / weight / duties & taxes between network members or Singapore entity itself
  • Assisting with month end closing, passing journal entries and other ad hoc reporting
  • Reconciliation of general ledger for clearing account during month end closing
  • Processing weekly GST & Permit Fee from Singapore custom and agents
  • Maintain good cash flow by look after account payable aging report for intercompany
  • Perform revenue analysis on type of services to ensure profitability
  • Provide ad-hoc charges / rates from HQ aspect to network members based on countries’ cost
  • Processing monthly intercompany confirmation for China / Hong Kong / United Kingdom
  • Broadcasting monthly fuel surcharge / annual up-rate of charges from airline / other courier service provider to international network members to ensure cost captured properly by each entity
  • Monitor unbilled revenue from customer services / account sector
  • Research and prepare vendor rates to set up new vendor in accounting system
  • Sorting and scanning of parcels
  • Door to door delivery service during peak seasons

Reason for leaving: Underpaid from current position and Company growth is not sustainable

Accounts Executive

Rigel Technology Pte Ltd
11.2014 - 07.2015
  • Mainly in charge with account receivable functions
  • Processing daily receipt into system and reconcile customer’s account
  • Prepared daily cash flow funds statement and collection report to management level
  • Maintain good credit control by look after account receivable aging report
  • Generate & send statements to customers and follow up on collections
  • Perform account management with customer, obtaining timely payments within prescribed payment term to maximize cash flow and reduce DSO
  • Research and resolve payment discrepancies if any
  • Maintenance and regular review of customer credit limit, customer credit / Giro application
  • Process Letter of Credit for superior review and send to bank
  • Liaise with order fulfillment department and co-ordinate on discrepancies clearance
  • Prepared progress claim invoice according to individual customer according to due date and claim’s deadline
  • Handled Staff Petty Cash Claims and expenses claims
  • Bank reconciliation and fixed assets register
  • Assist with month end closing and other ad hoc reporting

Reason for leaving: Overloaded of work and Company restructured

Accounts Officer

Nanoveu Pte Ltd - (Start Up Company)
06.2014 - 09.2014
  • Handle Full Sets of Company’s Account
  • Preparation of daily Company Revenue Report to management level
  • Maintain good credit control by look after account receivable aging report
  • Take care of account payable to pay off bills before deadline
  • Manage and maintain Company’s Cash Book and preparation of monthly bank reconciliation
  • Monthly closing to generate figures for board meeting
  • Assisted in preparation of Company’s budget spreadsheet to meet figures agreed or set by board members
  • Explained monthly financials highlight to Chairman and CEO of the Company in order to tackle issues or make necessary action to improve operations
  • Liaise with Company’s Corporate Secretary for necessary documents done or resolutions to pass through
  • Prepared quarterly GST submission
  • All relevant accounting matters

Reason for leaving: Company is at unstable situations in terms of operations and also financials, I could rarely foreseen my career ‘s objectives within this organization.

I look forward for value added career prospect for myself

Accounts Executive

New Wave Holdings Ltd, Singapore
04.2012 - 04.2014
  • Preparation of Management Reports
  • Preparation of monthly Company Revenue Report to management that clearly shows gross profit for each individual item, gross profit margin, Cost of goods sold and other critical information
  • Reconciliation of COGS derives from monthly revenue report to COGS that derives from inventory report
  • Responsible for ensuring that COGS difference falls within “Desired Gap” that agreed by management
  • Inventory Control
  • Monitoring of company inventory record maintain by subordinate, carried out quarterly stock count process, ensuring it’s accurate and reflect the most up to date information
  • Cash Control
  • Management of company cash book and preparation of monthly bank reconciliation
  • Daily cash flow report published to management to have clear view on cash position
  • Monitoring monthly accrual, provision and General Journal
  • Prepared and checking letter of credit to ensure terms are correct as per agreed with external party then deals with bank
  • Prepared quarterly GST submission to IRAS
  • Credit Control
  • Management of accounts receivable, full authority in credit limits overriding, responsible to ensure the company exposure to bad debts keep at minimal
  • Preparation of monthly accounts receivable aging report to management that clearly shows overdue amount and payment received record for the past4 months for each individual customer
  • Ensuring monthly statements are promptly post to customers
  • Project management
  • Coordinate with different division to ensure each function’s workflow, procedure are designed according requirements set throughout the period of implementation for enterprise resources planning system – GLOBE3
  • Provided training sessions to users as well as solved their queries and problems occurred while the transaction took placed
  • Tackled drawbacks for the application via trial and parallel run of the system then meeting held to ensure better solutions practiced so that system can live more favorably
  • Liaise with external party to work on system application in order to meet the deadline as per contract signed

Reason for leaving: Room to growth my career path is narrow, opportunities rarely to be seen in the direction I would like to head

Education

Bachelor of Commerce - Accounting, Applied Marketing

Swinburne University of Technology (Sarawak Campus)
01.2011

Sijil Pelajaran Malaysia - undefined

SMK Siburan
01.2006

Skills

  • Pricing software proficiency
  • Training and mentoring
  • Microsoft Excel expertise
  • Task prioritization
  • Interpersonal skills
  • Continuous improvement
  • Pricing strategy development
  • Profitability analysis
  • Teamwork and collaboration
  • Time management
  • Multitasking Abilities
  • Profit margin analysis

LANGUAGE

Spoken: English, Mandarin, Bahasa Malaysia, Cantonese & Hakka
Advanced
C1
Written: English, Mandarin & Bahasa Malaysia.
Upper intermediate
B2

References

Lawrence Low, Position: Key Account Pricing, email address: lawrence.zalow@dhl.com

ADDITONAL INFORMATION

  • Possess strong interpersonal skills, demonstrate sociability and open-mindedness, and have the ability to work independently with minimal supervision.
  • Demonstrate the highest level of integrity by acting maturely and easily adapting to diverse working environments.
  • Demonstrate a willingness to embrace challenges and a strong awareness of responsibilities, while being open to feedback and committed to continuous improvement.

Swim, Cook and Walking the Nature

I have a passion for cooking and experimenting with new recipes, finding the process therapeutic and rewarding when others enjoy my culinary creations. While I appreciate both cooking and dining, I also prioritize regular exercise to maintain my health. Additionally, I find joy in sightseeing and walking in nature, as it provides relaxation and rejuvenates my spirit.

Timeline

Key Account Pricing Specialist

DHL Express (Singapore) Pte Ltd
09.2019 - Current

Finance Executive

Sopra Steria Asia Pte Ltd
02.2019 - 06.2019

Network Accounts Executive

DPEX Worldwide Express (S) Pte Ltd
09.2015 - 02.2019

Accounts Executive

Rigel Technology Pte Ltd
11.2014 - 07.2015

Accounts Officer

Nanoveu Pte Ltd - (Start Up Company)
06.2014 - 09.2014

Accounts Executive

New Wave Holdings Ltd, Singapore
04.2012 - 04.2014

Sijil Pelajaran Malaysia - undefined

SMK Siburan

Bachelor of Commerce - Accounting, Applied Marketing

Swinburne University of Technology (Sarawak Campus)
Shirley Siat Lee Fam