Shirley Liew
Kuala Lumpur
Summary
Business development and account management professional with experience in renewals, quotations, tenders, and purchase order follow-up. Known for coordinating with customers, vendors, principals, and internal teams to support smooth order processing, timely responses, and steady customer relationships.
Overview
4
4
Languages
21
21
years of professional experience
Work History
Business development executive
Sunnicasia Malaysia Sdn Bhd
04.2021 - Current
- Coordinate with customers, principals, vendors and internal teams on pricing, quotations, product information and commercial requirements.
- Managed customer renewal activities, monitored schedules and prepared quotations to ensure timely completion.
- Manage multiple renewals, tenders and customer requests while working within tight deadlines.
- Supported tender activities through preparation of documents and submissions, ensuring compliance with requirements.
- Follow up on purchase orders, quotations, approvals and related documentation to ensure smooth order processing.
- Maintain good relationships with customers and business partners and provide timely follow-up on their requirements.
- Coordinated collection of customer documents and followed up with internal and external parties to facilitate seamless processing.
- Provide operational and administrative support to ensure smooth daily business activities.
- Support management and internal departments with administrative, operational and commercial activities.
- Prepared meeting minutes, reports and business-related documentation.
- Coordinate customer and corporate events, including venue arrangements, vendors, invitations, logistics and on-site support.
Inside Sales Account Manager
Real Data Matrix Sdn Bhd
04.2019 - 03.2021
- Managed existing customer accounts and developed relationships to generate repeat and new business opportunities.
- Maintained strong relationships with customers and followed up on opportunities to support customer retention and repeat business.
- Identified opportunities for cross-selling and upselling within the existing client base to maximise revenue generation.
- Handled sales enquiries and followed up with customers to clarify requirements and identify business opportunities.
- Recommended tailored products and solutions aligned with customer requirements and budget to enhance client satisfaction.
- Prepared quotations, proposals and sales documents based on customer requirements.
- Followed up on quotations, tenders and sales opportunities from initial enquiry through to order confirmation.
- Managed and coordinated tender opportunities, including reviewing tender requirements, preparing documentation, quotations and submission materials.
- Coordinated with principals, suppliers and internal teams to obtain pricing, product information and supporting documents for tenders and customer proposals.
- Monitored sales pipeline and tender status to ensure timely follow-up on outstanding opportunities and support achievement of sales targets.
- Coordinated with internal teams on order processing, product availability, pricing and delivery arrangements.
- Handled customer enquiries and issues and coordinated with relevant teams for timely resolution.
- Maintained accurate customer and sales records and provided regular sales updates.
- Prepared clear reports on account status for stakeholders.
Business Development Manager
Secure Source Distribution Sdn Bhd
12.2017 - 02.2019
- Identified new business opportunities and crafted strategies to expand customer and partner accounts.
- Developed and managed business opportunities, achieving sales targets and contributing to revenue growth.
- Built and maintained strong relationships with customers, channel partners, resellers and business partners.
- Managed assigned product portfolios and supported sales activities from opportunity identification through to order closure.
- Worked closely with sales and technical teams to understand customer requirements and recommend suitable solutions.
- Liaised with principals and vendors on product information, pricing, quotations, promotions and business opportunities.
- Managed tender opportunities by reviewing requirements, preparing quotations, and coordinating supporting documentation.
- Prepared quotations, proposals and supporting documents for customer and partner opportunities.
- Followed up on sales pipelines, quotations, tenders and customer enquiries to support timely business closure.
- Supported product presentations, customer meetings, partner briefings, seminars and marketing activities.
- Monitored market trends, competitor activities and customer requirements to identify potential growth opportunities.
- Coordinated with internal teams and external partners to ensure smooth order fulfilment and customer support.
Channel Account Manager
M Security Technology (M)Sdn Bhd
12.2016 - 11.2017
- Managed and developed relationships with channel partners, resellers and business partners to drive sales and business growth.
- Identified new business opportunities through channel partners and supported partners in growing customer accounts.
- Monitored sales pipelines and partner performance to drive achievement of assigned sales targets.
- Worked closely with partners to understand customer requirements and recommend suitable products and solutions.
- Supported channel partners with product information, pricing, promotional activities and sales enquiries.
- Prepared and followed up on quotations, sales opportunities and customer requirements to support the sales cycle.
- Coordinated with internal sales, technical and operations teams to ensure smooth order fulfilment and customer support.
- Maintained communication with partners and customers to strengthen relationships and foster repeat business.
- Followed up on outstanding quotations, orders and customer requests to ensure timely closure.
- Resolved partner and customer issues by coordinating with relevant internal teams.
- Assisted in product presentations, marketing activities, partner events and promotional campaigns.
- Maintained accurate sales records, customer information and channel partner documentation.
Product Executive
Exclusive Network (M)Sdn Bhd
01.2016 - 11.2016
- Managed product portfolio to drive sales and business development activities.
- Monitored sales opportunities and followed up with partners and customers to support business closure.
- Liaised with principals, channel partners, resellers and customers to support business opportunities.
- Coordinated with principals on quotations, product updates, promotions, training and sales activities.
- Prepared quotations, proposals and supporting documents for customer and partner opportunities.
- Provided product information, pricing and solution details to sales teams and business partners.
- Supported channel partners in identifying suitable solutions based on customer requirements.
- Assisted in product presentations, seminars, partner briefings and marketing events.
- Maintained good relationships with principals, partners and customers to strengthen business opportunities.
- Monitored market activities and competitor insights to identify and pursue potential business opportunities.
- Coordinated with internal sales, technical, and operations teams to facilitate order processing and enhance customer support.
Account Manager
Scholastic Sdn Bhd
07.2013 - 12.2015
- Managed assigned school accounts, identifying opportunities to increase sales and expand product reach through tailored strategies.
- Worked towards monthly and annual sales targets and consistently followed up on potential business opportunities.
- Managed and developed relationships with international schools, government schools and preschools to promote educational storybooks and learning materials.
- Promoted and presented storybooks and educational products to teachers and school management, enhancing stakeholder engagement and interest.
- Conducted school visits and product presentations to assess customer needs, recommending suitable educational materials that align with their curriculum.
- Built strong relationships with school representatives and maintained regular communication to support repeat business.
- Managed orders, quotations, product selections and follow-up with schools to ensure smooth sales transactions.
- Planned and coordinated school book fairs, promotional activities and educational events to drive product sales.
- Liaised with schools, teachers and internal teams to coordinate event schedules, product requirements and on-site arrangements.
- Monitored sales performance, customer feedback and market opportunities to identify potential areas for growth.
- Assessed the needs of schools and students and recommended suitable books and educational materials based on their age, learning level and interests.
Account Manager
Parisign Media Sdn Bhd
04.2011 - 06.2013
- Cultivated new business opportunities while nurturing strong relationships with existing clients to enhance client retention.
- Managed corporate and advertising clients for outdoor advertising and signboard projects at bus stops and other public locations.
- Promoted outdoor advertising spaces and signage solutions based on clients’ marketing and branding requirements.
- Prepared quotations, proposals and advertising packages according to client requirements and budgets.
- Coordinated client artwork, advertising specifications, installation schedules, and project requirements to ensure alignment with client expectations.
- Liaised with internal production and installation teams to ensure projects were completed according to agreed timelines.
- Conducted regular follow-ups with clients to secure new projects, renew advertising placements and generate repeat business.
- Oversaw multiple client projects simultaneously, tracking progress from order confirmation to completion to ensure timely delivery.
- Handled client enquiries, feedback and project issues, coordinating with relevant teams for timely resolution.
- Tracked daily sales performance across various advertising platforms and worked towards assigned sales targets.
Operation Assistance
PST Travel Services Sdn Bhd
04.2008 - 04.2011
- Managed multiple tour arrangements simultaneously while ensuring deadlines and customer requirements were met.
- Managed bookings, confirmations, travel documents, schedules and other arrangements to support efficient tour operations.
- Coordinated daily tour schedules, transportation, meals and activities to deliver a smooth travel experience.
- Organised and coordinated private and corporate group tours based on customer requirements, preferences and budgets.
- Planned customised travel itineraries covering transportation, accommodation, meals, activities and sightseeing arrangements.
- Prepared tour quotations and proposals for private and corporate groups.
- Liaised with customers to understand their travel needs and provided suitable tour arrangements.
- Coordinated with hotels, transport providers, tour guides, restaurants and other travel suppliers to ensure seamless tour execution.
- Served as Tour Leader for group tours and accompanied customers throughout the trip.
- Communicated with customers and handled enquiries, requests and unexpected issues during tours.
- Coordinated with overseas and local suppliers to resolve last-minute changes or operational issues.
- Managed group members and ensured customers received a positive and enjoyable travel experience.
- Followed up with customers and suppliers after tours and maintained good customer relationships.
Operation Assistance
Apple Vacation Sdn Bhd
01.2006 - 03.2008
- Managed multiple tour arrangements simultaneously while ensuring deadlines and customer requirements were met.
- Organised and coordinated private and corporate group tours based on customer requirements, preferences and budgets.
- Planned customised travel itineraries covering transportation, accommodation, meals, activities and sightseeing arrangements.
- Liaised with customers to understand their travel needs and provided suitable tour arrangements.
- Managed bookings, confirmations, travel documents, and schedules, facilitating seamless tour arrangements.
- Coordinated daily tour schedules, transportation, meals and activities, ensuring smooth execution of itineraries.
- Coordinated with hotels, transport providers, tour guides, restaurants and other travel suppliers to ensure smooth tour arrangements.
- Led group tours as Tour Leader, providing guidance and support to enhance customer travel experiences.
- Coordinated with overseas and local suppliers to resolve last-minute changes or operational issues.
- Communicated with customers and handled enquiries, requests and unexpected issues during tours.
- Managed group members and ensured customers received a positive and enjoyable travel experience.
- Prepared tour quotations and proposals for private and corporate groups.
- Followed up with customers and suppliers after tours and maintained good customer relationships.
Education
Executive Degree in HR Management and Development
MICLOH
Subang Jaya, 1001-2025
Diploma - Hospitality/Tourism Management
Travex International College
Kuala Lumpur, 1401-2005
SPM -
Sekolah Menengah Datok Lokman
Kuala Lumpur, 1401-2002
UPSR -
Sekolah Rendah Jenis Kebangsaan Cina Tsun Jin
Kuala Lumpur, 1401-1997
Skills
- Business development
- Sales management
- Proposal management
- Pricing coordination
- Contract management
- Client management
- Vendor management
- Stakeholder coordination
- Procurement coordination
- Strategic Event Planning
- Team collaboration
- Negotiation skills
- Problem solving
- Microsoft Office & Excel
LANGUAGES PROFICIENCY.
English
Upper Intermediate
B2
Malay
Intermediate
B1
Chinese (Mandarin)
Advanced
C1
Chinese (Cantonese)
Advanced
C1
Reference:
Chris Francis - 013-4234410
Sales Director - Sunnicasia
Eileen Wong - 012- 6266228
HR Manager - Eurozone
Timeline
Business development executive
Sunnicasia Malaysia Sdn Bhd
04.2021 - Current
Inside Sales Account Manager
Real Data Matrix Sdn Bhd
04.2019 - 03.2021
Business Development Manager
Secure Source Distribution Sdn Bhd
12.2017 - 02.2019
Channel Account Manager
M Security Technology (M)Sdn Bhd
12.2016 - 11.2017
Product Executive
Exclusive Network (M)Sdn Bhd
01.2016 - 11.2016
Account Manager
Scholastic Sdn Bhd
07.2013 - 12.2015
Account Manager
Parisign Media Sdn Bhd
04.2011 - 06.2013
Operation Assistance
PST Travel Services Sdn Bhd
04.2008 - 04.2011
Operation Assistance
Apple Vacation Sdn Bhd
01.2006 - 03.2008
Executive Degree in HR Management and Development
MICLOH
Diploma - Hospitality/Tourism Management
Travex International College
SPM -
Sekolah Menengah Datok Lokman
UPSR -
Sekolah Rendah Jenis Kebangsaan Cina Tsun Jin