Summary
Overview
Work History
Education
Skills
Languages
Hobbies and Interests
Timeline
Generic
SHINYEE LIM

SHINYEE LIM

Kuala Lumpur

Summary

Agile, analytical, and collaborative cross-functional marketer with 8+ years of extensive leadership experience in strategic marketing and PR communications planning within the retail industry. Equipped with a record of success in A&P, media planning, integrated marketing, digital marketing, influencer networking, partnerships, CRM, event management, demand generation, and global launch campaigns. Portfolio includes fashion, luxury watches, and beauty products. Experienced marketing leader with a firm understanding of market conditions, trends and positioning strategies. Background includes both traditional and digital marketing campaigns. Top-notch leadership, planning and conflict resolution skills.

Overview

8
8
years of professional experience

Work History

Senior Marketing Manager

Bell & Ross Kuala Lumpur
03.2023 - 05.2024
  • Garnered +20% annual growth in Media & PR exposures
  • Innitiated customer program management increased recruitment by +30%
  • Forecast and take full accountability on A&P Budget Management
  • Negotiated, executed, and monitored budget allocations & expenses across omni-channel marketing in cost-effect manners
  • Partnership Efforts to reach a wider potential customer profile to drive profitable growth
  • Planned & Developed CRM Gifting for media & VIP clientale
  • Fostered and maintained PR & Media Relationship with key editors, media partners to maximize brand exposures and visibility
  • Supported, coordinated with outsourced vendors to plan POS/VM updates, seamless fabrication and installation aligned with global guidelines
  • Ad-Hoc Project Management in a timely manner with clear objectives setting (press interviews, photoshoots, sample arrangements, digital content, etc.)
  • Boutique Opening / Renovation Project by supporting and collaborating with cross funtional teams to identify and resolve the issues.
  • Created engaging content for various social media platforms, boosting follower count and overall engagement rates.
  • Coordinated trade show appearances, ensuring maximum brand exposure and lead generation.
  • Established a consistent brand identity across all channels, including print, digital, and social media platforms.
  • Streamlined internal communication processes within the department, improving overall efficiency and project completion times.
  • Led a rebranding initiative that resulted in improved consumer perception and increased sales revenue.
  • Oversaw public relations efforts, securing press coverage from leading industry publications and outlets.
  • Collaborated with sales teams to develop targeted materials for prospective clients, resulting in higher conversion rates.
  • Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

Assistant Marketing Manager

PVH (Calvin Klein) Kuala Lumpur
08.2022 - 02.2023
  • Member acquisition growth via CRM Tactical Marketing strategy generated +20% sales contribution
  • Localized Digital Contents garnered EMV $350k, total 1.06m views, 11% engagement rate
  • Launched House of Denim Pop-up featured localized KOL content created 100 looks in denim
  • Developed and executed Media Plan (paid & organic) aligned with global brand initiatives and directions
  • Initiated Influencer Networking to curate brand alike content to create brand desirability & trend
  • Forecasted, monitored A&P Budget allocations & expenses across omni channels marketing
  • Planned, coordinated and executed Seasonal Campaigns, Ad-Hoc Project in timely manner aligned with brand objectives (photoshoot, sample arrangement, media trip & KOL proposal etc.)
  • Conceptualize Digital Marketing top funnel strategy, re-targeting to drive ads viability, performance, e-comm traffic & conversions to amplify the ROAS
  • Plan, Idealize, Execute Event Management with cross-functional teams with clear business objectives and maintain brand consistency
  • Propose CRM Tactical Marketing Strategy to recruit new members & drive sales conversion to sustain business performance.

Assistant Regional Marketing Manager

Inditex (Al-futtaim) Kuala Lumpur
08.2021 - 07.2022
  • Led strategic GTM communications for SG,TH,MY across Zara, Massimo Dutti, Pull & Bear, Bershka
  • 15% data acquisition growth in 4 months, 15% YoY sales growth in Q4'21
  • Monthly PR networking & engagement to curate localized contents highlight latest arrivals
  • Launched E-comm pullandbear.com.my with integrated digital marketing plan achieved targeted sales
  • A&P Budget Management across all channels for cost-effectiveness
  • Conceptualized data-driven Digital Marketing plan (ROAS, Reach, SEM, PPC) to drive traffic & sales
  • PR & Influencer Networking, identifying unique opportunities to create brand's desirability
  • CRM & Partnership Growth: Improved customer retention & leveraged partnerships to acquire new leads and drive sales conversion.

Senior Marketing Executive

FJ Benjamin Kuala Lumpur
09.2018 - 07.2021
  • Led a high-performing marketing team (4) & spearheaded brand strategy alignment across omni-channels, strengthening market share and brand consistency with global directives
  • Portfolio - GUESS, GUESS Kids, GUESS Accessories
  • Launched GUE88 Pop-up event with 80% sell-thru in 2 days
  • Forecasted & managed yearly A&P budgets & expenditures with committed advertising budget
  • Maintain and foster PR Relationships with the media, KOL, Celeb to maximize the brand exposures
  • Conceptualized effective Digital Marketing Strategy to outreach key audiences to drive conversions
  • Tailored Brand Creative Assets, maintained brand consistencies on all marketing deliverables
  • Event Management Collaborated with outsourced vendor to develop ideation from scratch to execution
  • CRM & Partnership Expanded customer base and maintained retention rate, engaged with the existing base & partnered with 3rd parties to recruit new leads.

PR & Marketing Executive

KENS apothecary Kuala Lumpur
06.2016 - 08.2018
  • Portfolios - Ren Clean Skincare, Laura Mercier Makeup, Sachajuan HairCare
  • Secured sales order from Sunway Banjaran Hot Spring with +200% annual revenue growth
  • Developed PR Marketing Strategies & Partnership to maximize brand awareness to gain market shares
  • Product Management Forecasted, purchased, maintained healthy inventory level
  • Marketing and Promo Plan Developed, executed global launch campaigns aligned with brand objectives integrated into promo marketing calendar
  • Fostered Public Relationships with reputable celeb/KOL/media to curate editorial content
  • Event Management Planned, managed, and executed product launches, workshop, and customer events to grow audience base transformed into customers acquisitions.

Education

Marketing Analytics & Marketing Measurement Strategy -

BerkeleyX
05.2021

Bachelor Degree of Languages & Linguistics -

University of Malaya
03.2015

Skills

  • Strategic Planning
  • Budget Oversight (ATL/BTL)
  • Multi-channel marketing experience
  • Customer Relationship Management (CRM)
  • Digital Marketing (SocMed/SEO/SEM/Email Marketing)
  • Project & Campaign Management (Event)
  • Creative Direction
  • Problem-Solving
  • Time Management
  • Excellent Communication
  • Organizational Skills
  • Attention to Detail
  • Adaptability and Flexibility
  • Relationship Building

Languages

Chinese (Mandarin)
Native language
English
Proficient
C2
Bahasa
Advanced
C1

Hobbies and Interests

  • Tennis
  • Squash

Timeline

Senior Marketing Manager

Bell & Ross Kuala Lumpur
03.2023 - 05.2024

Assistant Marketing Manager

PVH (Calvin Klein) Kuala Lumpur
08.2022 - 02.2023

Assistant Regional Marketing Manager

Inditex (Al-futtaim) Kuala Lumpur
08.2021 - 07.2022

Senior Marketing Executive

FJ Benjamin Kuala Lumpur
09.2018 - 07.2021

PR & Marketing Executive

KENS apothecary Kuala Lumpur
06.2016 - 08.2018

Marketing Analytics & Marketing Measurement Strategy -

BerkeleyX

Bachelor Degree of Languages & Linguistics -

University of Malaya

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