Summary
Overview
Work History
Education
Skills
Software
Additional Information
Timeline
Generic
Nur Syahida Shaharom

Nur Syahida Shaharom

Public Relation & Marketing Executive
Balakong, Selangor

Summary

Dedicated and result-driven professional with a solid background in event management, public relations, and influencer marketing. Demonstrated expertise in planning and executing successful events, developing strategic PR campaigns and fostering impactful relationships with Key Opinion Leaders (KOLs). Skilled in content creation, media relations, and crisis management, with a strong ability to leverage digital platforms to enhance brand visibility and drive consumer engagement. Proven track record of achieving measurable results and exceeding expectations in dynamic and competitive environments. Seeking to leverage skills and experience to contribute effectively to a forward-thinking organization in the marketing or communication field.

Overview

4
4
years of professional experience
4
4
Languages

Work History

Community & Influencer Marketing Specialist

Synergy XYZ Marketing Sdn Bhd
2022.05 - 2023.09

1. Community Engagement Strategy

  • Developed and executed comprehensive community engagement strategies to build and sustain brand loyalty
  • Organized and hosted events (online), to foster meaningful interactions and strengthen brand-community relationships
  • Monitored and responded to community feedback and inquiries across social media platforms
  • Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
  • Developed strong client relationships through consistent communication and attentive service.

2. Influencer Partnership and Management

  • Drove brand success through strategic influencer collaborations
  • Identified and forged partnerships with influencers whose audience demographics and content style aligned with client brands
  • Negotiated collaboration terms, ensuring mutual benefit and alignment with campaign objectives
  • Managed ongoing relationships with influencers, providing support and guidance to optimize campaign performance
  • Crafted and implemented content strategies across digital platforms to enhance brand visibility and engagement
  • Created compelling and relevant content, including social media posts, articles, and videos, tailored to resonate with target audiences
  • Ensured consistent brand messaging and tone across all content channel

Event & Operation Executive Cum Public Relations

Armani Entertainment Sdn Bhd
2021.09 - 2022.04

1. Event & Operation Management

  • Ensured smooth day-to-day operations by addressing any workflow disruptions promptly and effectively.
  • Orchestrated logistics for events, including venue selection, vendor coordination, and scheduling, to ensure flawless execution
  • Implemented on-site management strategies to address last-minute challenges and ensure events ran smoothly
  • Managed event budgets, ensuring cost-effective solutions without compromising quality

2. Public Relations Management

  • Led talent scouting efforts, identifying potential performers and artists
  • Cultivated relationships with talent, ensuring their needs were met and maintaining strong partnerships for future collaborations
  • Developed training programs and workshops to enhance talent skills and performance quality
  • Created compelling content for social media platforms, including Instagram, Facebook, Tiktok and Youtube, to boost brand visibility and engagement
  • Developed content calendars and strategies aligned with company objectives, ensuring consistent brand messaging
  • Monitored social media channels, responding to inquiries and engaging with followers to foster a loyal community

Freelancer Influencer Marketing

BuzzOne Malaysia
2021.06 - 2021.09

1. Strategic KOL Identification and Collaboration

  • Conducted thorough research and analysis to identify KOLs whose audience demographics, engagement rates, and content style aligned with client brands and campaign objectives
  • Negotiated collaboration terms and contracts with KOLs, ensuring mutual alignment and commitment to campaign goals
  • Managed ongoing relationships with KOLs, providing support and guidance to optimize content creation and campaign performance

Public Relations Cum Marketing Executive

Starvilion Sdn Bhd
2019.05 - 2021.08

1. Brand Awareness and Sales Campaigns

  • Orchestrated campaigns that significantly boosted brand awareness metrics and contributed to increased sales figures
  • Collaborated cross-functionally with marketing, sales, and product teams to align campaign goals and strategies
  • Implemented integrated campaigns across social media platforms to optimize reach and engagement

2. Key Opinion Leader (KOL) Partnerships

  • Identified and established partnerships with KOLs whose influence and audience demographics aligned with brand values
  • Managed relationships with KOLs to leverage their platforms and credibility in amplifying brand messages and product endorsements
  • Negotiated terms and agreements with KOLs to ensure mutual benefit and effective collaboration on campaigns

3. Media Relations and Communications

  • Managed media relations activities including drafting press releases, organizing press conferences and maintaining relationships with journalists
  • Handled crisis communications effectively, maintaining brand reputation during challenging situations

Education

Bachelor Hons. - Event Management

Universiti Teknologi MARA
Puncak Alam, Selangor
2001.04 -

Diploma - Mass Communication And Media Studies

Universiti Teknologi MARA
Lendu, Melaka
2001.04 -

Skills

  • Social Media Management
  • Content Creation & Marketing
  • Influencer Marketing
  • Campaign Planning & Execution
  • Graphic Design
  • Customer Relations
  • Event Management
  • Crisis Management
  • Public Relations
  • Adaptability & Problem Solving

Software

Adobe Illustrator

Adobe Photoshop

Canva

Microsoft Office

Capcut

Additional Information

Reference 1:

Mark Rodrigues

BuzzOne, Business Head Malaysia

+60 16 - 316 8822


Reference 2:

Sara Salim

ArRayyan Venture, Marketing Manager

+60 11 - 3302 5600

Timeline

Community & Influencer Marketing Specialist

Synergy XYZ Marketing Sdn Bhd
2022.05 - 2023.09

Event & Operation Executive Cum Public Relations

Armani Entertainment Sdn Bhd
2021.09 - 2022.04

Freelancer Influencer Marketing

BuzzOne Malaysia
2021.06 - 2021.09

Public Relations Cum Marketing Executive

Starvilion Sdn Bhd
2019.05 - 2021.08

Bachelor Hons. - Event Management

Universiti Teknologi MARA
2001.04 -

Diploma - Mass Communication And Media Studies

Universiti Teknologi MARA
2001.04 -
Nur Syahida ShaharomPublic Relation & Marketing Executive