Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Ic Number
Areas Of Expertise
Timeline
TruckDriver
NUR RASHIDAH MOHAMED RAIHAN

NUR RASHIDAH MOHAMED RAIHAN

Senior Marketing & Business Specialist
Shah Alam

Summary

With 18 years of diverse work experience as both a freelancer and full-time employee, I possess a unique skill set that combines a passion for marketing with expertise in information technology. Throughout my career, I consistently achieve success across various sectors and industries by harnessing the power of marketing and technology to drive positive change and deliver successful outcomes. Recognized for innovative thinking and unwavering commitment to excellence, my specialization lies in creating impactful marketing strategies and leveraging technology for business success. Thriving on challenges, I have a proven track record of making the impossible happen. As an enthusiastic Sr Marketing & Sales Specialist, I excel at collaborating with colleagues and customers from all backgrounds. A natural team builder and clear communicator, I am equipped with strong problem-solving and planning skills.

Overview

19
19
years of professional experience
8
8
years of post-secondary education

Work History

MARKETING MANAGER

Perbadanan Kemajuan Pertanian Selangor (PKPS)
10.2020 - Current
  • Prepared and executed the annual budget for multiple business units, ensuring financial efficiency and goal achievement.
  • Developed and executed comprehensive marketing and business strategic plans for Agrotourism, Ehsan Mart, and multiple Ehsan e-commerce platforms to ensure effective implementation of strategic initiatives, aligning with business goals and market trends.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Managed social media accounts, engaging with followers, and creating loyal brand communities.
  • Planned and attended promotional events, strengthening partnerships with key stakeholders and industry leaders.
  • Generated detailed sales progress and performance reports to support top management’s decision-making.
  • Conducted site visits and feasibility assessments for potential agrotourism developments and Ehsan's retail product expansion.
  • Established and maintained strong relationships with corporate partners and key stakeholders to drive successful project implementation in sales, marketing, and agro-tourism.
  • Conducted in-depth market intelligence research and competitive analysis to identify trends and opportunities for the products.
  • Monitored competitor activities, pricing strategies, and market movements to provide actionable recommendations.
  • Assisted in new product development and procurement to expand Ehsan’s SKU portfolio in line with market trends and customer demand.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Trained junior marketing staff, elevating team capabilities and performance.
  • Social responsibility: i) Become a PIC/Cashier team AVEN JER ST & PKPS for delivering cheap essential food products for B40 citizen in whole Selangor and ii) To be part of the team of EHSAN Kitchen PKPS for flood relief
  • Execute commands from time to time: i) Become the Secretariat/Usher at PKPS management councils, and ii) Become a member of the committee at Programs and management councils PKPS

Sr. ASSOCIATE, NETWORK OPERATIONS

AT&T Worldwide Networks (M) Sdn. Bhd. and DXC Technology (formerly known as Hewlett Packard Enterprise)
12.2008 - 04.2019
  • Performed database administrator’s senior role for Nokia Networks CMDB+ and then responsible for leverage accounts as MFS (Firewall) configurations management lead position
  • Delivered RTPA (ready to move to production) tasks for the TOP team to ensure that the relevant network information in CMDB+ about the IT assets such as hardware and software components used in the organization services and the relationship between those components was properly configured
  • Established the standard documentation process, guidelines, and procedures for the engineer to follow and to ensure that the device was properly configured so it was always up and reachable for the customer
  • Managed, maintained, and supervised the network devices setup, tools, and documents in CMDB+
  • Performed a regular audit for devices in CMDB+ based on standard agreed processes and guidelines
  • Verified compliance with protocols including DNS, SNMP, ICMP, and firewall policies before accepting TID for NOC technical operations.
  • Prepared material and conducted training for engineers, team leaders, and managers on the CMDB+ RTPA process and tools hands-on.
  • Performed technical troubleshooting of various network devices such as switches, routers, and firewalls consisting of different models in the designated tools
  • Identified, verified, and rectified any issues that arise from the CMDB+ monitoring performance and reporting tools
  • Communicated with regional associates thru International conference calls which are usually attended by RDL, lead, manager, network specialist, engineers, and also customers to align with the agreed process or rectified any issue that arises
  • Prepared and presented monthly data analysis reports for the CMDB+ network devices and tracks the performance derived from different types of network device software (e.g Checkpoint AP, firewall cisco, firewall checkpoint, router, LAN devices, etc.)
  • Implemented process improvements that led to significant time savings and increased accuracy in deliverables.
  • Completed daily logs for management review.
  • Participated and worked on a few corporate events within the company

MARKETING EXECUTIVE

Ricoh Malaysia Sdn. Bhd.
07.2007 - 11.2008
  • Created, compiled, and updated the company marketing bulletin containing the current product information
  • Managed Order Workflow (EDP Code, Price List, Product Names, and Model) as well as the Territory List and Territory Codes
  • Prepared weekly and monthly reports analysis related to sales and marketing performance
  • Prepared customers’ sponsorship as required
  • Planned, prepared, and presented yearly and quarterly marketing strategies for the sales team
  • Contributed to the audit committee of the Information Security Management System (ISMS), representing the marketing department
  • Updated and compiled marketing records including Ricoh Asia Incentive
  • Participated and worked as part of the telemarketing team
  • Performed secretarial tasks for the general manager and sales manager when required
  • Planned, managed, and supervised company corporate events and programs
  • Projects Involvement: Ricoh PC Fair December 2007, MIM Annual Conference December 2007, TEC ASIA Annual Conference September 2007, Ricoh CEO Breakfast Events, Ricoh Sales Kick-Off (companywide)

CUSTOMER SERVICE SPECIALIST

Proton Edar Sdn. Bhd.
09.2006 - 06.2007
  • Conducted online and phone-based telemarketing to drive sales and customer engagement.
  • Promoted Proton products and services to potential customers, increasing lead conversion rates.
  • Built and maintained customer relationships to enhance brand loyalty and repeat sales.
  • Collaborated with sales and marketing teams to optimize outreach strategies and improve performance
  • Maintained and kept the customer database updated on a regular basis
  • Handled customer inquiries, complaints, and problem resolution to ensure high satisfaction levels.
  • Provided professional and efficient support to maintain company reputation and customer loyalty.
  • Maintained accurate records of customer interactions for continuous service improvement.
  • Assisted in organizing and executing company and department events, ensuring smooth operations.
  • Ensured events aligned with company objectives, fostering positive internal and external relations.

Education

Master - Information Technology

Universiti Teknologi MARA
Shah Alam, Selangor
01.2007 - 01.2010

Bachelor of Science with Honors - Business Computing

Universiti Teknologi MARA
Shah Alam, Selangor
01.2004 - 01.2006

Diploma - Quantitative Science

Universiti Teknologi MARA
Shah Alam, Selangor
01.2001 - 01.2004

Skills

Accomplishments

  • PERBADANAN KEMAJUAN PERTANIAN SELANGOR (PKPS), 10/01/20, Present
  • Successfully drove profitable income for Selangor Fruit Valley (SFV) after the pandemic to achieve 6x more than in 2021 due to total reform to its operation.
  • Achieved a record-breaking number of visitors to SFV since 2018, which has more than tripled under my management.
  • Strategized and initiated successful collaboration with multiple tourism organizations, GLCs, corporate customers, Menteri Besar Incorporated (MBI), and PBTs to promote EHSAN products under PKPS.
  • Adopted the usage of digitalization within marketing operations such as social media usage and AI Use Cases.
  • Overseeing the planning, managing, and supervising of the Jelajah Ehsan Rakyat (JER) and Ehsan Mart retail shop since 09/01/22 all around Selangor.
  • AT&T WORLDWIDE NETWORKS (M) SB and DXC Technology, 12/01/08, 04/01/19
  • Accomplished green SLA and above 90% results for Asset Management throughout the contract tenure with clients.
  • Achieved standard accuracy, structured and systemized full regulatory and compliance on overall configuration management infrastructure and environment of CI along the signed service terms.
  • Standardized audit process and procedures for all engineers and lead to follow and managed to avoid major issues and escalation in task completion.
  • Established and maintained integrity and control of system components and elements throughout the project or service life cycle and during ongoing operation management of an ICT unit.
  • Contributed cost-effectively and efficiently during the development of the extensive configuration management process changes or migration.
  • RICOH Malaysia SDN. BHD., 07/01/07, 11/01/08
  • Established a focal point for marketing planning and marketing records thus increasing productivity.
  • Produced record-high marketing campaign response rates and execute successful product launches.
  • Developed, conceptualize, and executed marketing campaigns that build memorable brands.
  • Achieved 100% completion on reporting and analysis for sales and marketing results for top management reports.
  • Managed to successfully drive events and marketing promotion for a sales executive to make sure the company maintain good profits and improved corporate image.
  • PROTON EDAR SDN. BHD., 09/01/06, 06/01/07
  • Delivered a consistent result in telemarketing call volume within customer needs in maintaining good sales and service quality assurance also top of performance.
  • Achieved a successful event as coordinator for customer and internal company team.
  • Avoided any major complaints from the customer during the before and after-sales services.

Additional Information

3 month notice, Yes

Ic Number

830607-04-5268

Areas Of Expertise

IT and Business Computing, 11, Marketing and Sales, 6, Marketing Manager & Marketing Executive, 3, Insurance Consultants (AIA), 3, Property and Real Estate Advisor, 3, Event Management, Negotiation and Public Relation, Project Risk Assessment, Customer Service and CSR, Microsoft Excel Professional, Microsoft Office, Information Technology Infrastructure Library (ITIL), Bahasa Melayu, Fluent, English, Fluent, Desktop System Engineering (DSE), Information Technology Infrastructure Library (ITIL), Certified IP Associate (CIPA), Pre-Contract Examination for Insurance Agent (PCEIA) – Pass, Negotiator Certification Course (NCC), Creative and Risk-taker, Meticulous, Result-oriented and objective driven, Strong team leadership style, Discipline and dedication in producing a job well done, Tough and resilient to challenges

Timeline

MARKETING MANAGER

Perbadanan Kemajuan Pertanian Selangor (PKPS)
10.2020 - Current

Sr. ASSOCIATE, NETWORK OPERATIONS

AT&T Worldwide Networks (M) Sdn. Bhd. and DXC Technology (formerly known as Hewlett Packard Enterprise)
12.2008 - 04.2019

MARKETING EXECUTIVE

Ricoh Malaysia Sdn. Bhd.
07.2007 - 11.2008

Master - Information Technology

Universiti Teknologi MARA
01.2007 - 01.2010

CUSTOMER SERVICE SPECIALIST

Proton Edar Sdn. Bhd.
09.2006 - 06.2007

Bachelor of Science with Honors - Business Computing

Universiti Teknologi MARA
01.2004 - 01.2006

Diploma - Quantitative Science

Universiti Teknologi MARA
01.2001 - 01.2004
NUR RASHIDAH MOHAMED RAIHANSenior Marketing & Business Specialist