Sheve Lee
Georgetown
Summary
Results-oriented Business and Marketing Professional with extensive international experience in commercial operations, supplier coordination, and market analysis. Delivered impactful solutions through strong negotiation skills and stakeholder management, while effectively leading multicultural teams. Adaptable and proactive, with a proven record of identifying business opportunities and driving successful outcomes in dynamic environments.
Overview
3
3
Languages
19
19
years of professional experience
Work History
Self Employed Courier
Msharon Enterprise
Penang, Malaysia
2018.01 - Current
- Managed online business with full responsibility for sourcing, purchasing, supplier management, pricing, and sales operations, ensuring alignment with market needs.
- Manage supplier communication, order placement, fulfilment and logistics coordination.
- Negotiate product pricing and commercial terms with suppliers to improve purchasing cost and gross margins.
- Identify and evaluate suppliers based on pricing, quality, lead time and service capability.
- Conduct market and competitor analysis to identify product opportunities and support pricing decisions.
- Monitored inventory and sales performance while assessing product profitability and purchasing requirements to inform strategic decisions.
- Analysed sales and cost data to inform product selection and pricing strategies, enhancing overall business decision-making.
Sr Strategic Buyer
Avandeo
Shanghai & Shenzhen, China
2014.02 - 2017.12
- Developed and executed sourcing strategies to meet business requirements, achieve cost objectives, maintain quality standards, and ensure supply continuity.
- Lead end-to-end strategic sourcing activities, including supplier identification, RFQ/RFP, quotation analysis, negotiation, supplier selection and contract award.
- Drove cost reduction and value improvement initiatives through competitive bidding, supplier negotiations, localisation, and supplier consolidation, enhancing overall procurement effectiveness.
- Manage strategic suppliers and key categories, building long-term partnerships while ensuring competitive cost, quality and delivery performance.
- Lead commercial negotiations covering pricing, payment terms, lead time, capacity, tooling, logistics, warranty and contractual conditions.
- Manage supplier performance through regular KPI reviews covering cost, quality, delivery, responsiveness and service level.
- Conduct supplier and market analysis to identify cost-saving opportunities, supply risks, alternative sources and market trends.
- Collaborate with Engineering, Operations, Quality, Finance, Planning and other stakeholders on new product introduction, localisation, supplier development and cost optimisation projects.
- Evaluate and qualify new suppliers, including supplier capability assessment, commercial evaluation and risk analysis.
- Support annual budgeting, spend analysis, forecasting and procurement planning for assigned categories.
- Develop and maintain procurement strategies, supplier panels and category management plans to ensure supply continuity and commercial competitiveness.
- Lead sourcing projects and provide regular updates to management on project status, savings, supplier risks and commercial opportunities.
- Monitor commodity, market and industry trends to anticipate cost movements and support proactive sourcing decisions.
- Ensure procurement activities comply with company policies, approval requirements and governance standards.
- Identified and implemented improvements in procurement processes, sourcing efficiency, and supplier management through standardisation and digitalisation, optimising operational performance.
Commercial Pricing Analyst
Empathica UK
Birmingham, UK
2012.07 - 2017.01
- Develop pricing analysis, commercial models and business cases to support pricing strategy and revenue growth initiatives.
- Analyse pricing, sales, cost, margin and market data to support commercial and pricing decisions.
- Conduct market research and competitor benchmarking to identify pricing trends, market opportunities and competitive positioning.
- Evaluate product, customer and market-level pricing to identify margin improvement and revenue optimisation opportunities.
- Perform cost, profitability and price-volume-mix analysis to assess the financial impact of pricing changes.
- Supported development and implementation of pricing strategies aligned with market trends, customer requirements, competitor activity and business objectives.
- Monitored pricing performance, sales trends and gross margins, delivering insights and recommendations to inform management decisions.
- Collaborate closely with Sales, Marketing, Finance, Procurement and Product teams to evaluate quotations, promotions, discounts and pricing proposals.
- Prepare regular pricing dashboards, management reports and presentations highlighting key commercial trends, risks and opportunities.
- Analyse customer and product performance to identify opportunities for portfolio optimisation, pricing adjustments and business growth.
- Support commercial negotiations by providing market intelligence, cost analysis, competitor pricing and pricing recommendations.
- Maintain pricing databases, price lists and analytical tools, ensuring data accuracy and consistency.
- Identified and improved pricing processes, reporting efficiency and data visibility through standardisation and automation initiatives.
- Provide ad-hoc commercial analysis and actionable insights to support business planning, forecasting and strategic decision-making.
PRICING ANALYST
Retailmap UK
Leicester, UK
2008.01 - 2012.06
- Conduct pricing analysis, market research and competitive benchmarking to support pricing strategy and commercial decision-making.
- Analyse pricing, sales, margin, cost and market data to identify trends, opportunities and potential pricing risks.
- Evaluate customer, product and market-level pricing to identify opportunities for margin improvement and revenue growth.
- Perform cost and profitability analysis, including price-volume-mix analysis and impact assessment of pricing changes.
- Developed and maintained pricing models, price lists, quotation analysis and pricing reports to inform management decision-making.
- Support the development and implementation of pricing strategies based on market conditions, competitor activities, customer requirements and business objectives.
- Partner with Sales, Marketing, Procurement, Finance and Product teams to review pricing proposals and commercial opportunities.
- Prepare regular dashboards and management reports covering pricing performance, margins, market trends and key commercial indicators.
- Monitored competitor pricing and market movements, delivering actionable insights to support commercial strategies.
- Support pricing governance by reviewing pricing exceptions, quotation requests, discounts and approval requirements.
- Identified opportunities for improving pricing processes, enhancing data accuracy and reporting efficiency through automation and standardisation.
- Provide ad-hoc commercial analysis and data-driven recommendations to support business planning and strategic decisions.
Education
Master of Business Administration - MA Business & Marketing
Nottingham Trent University
Nottingham, UK2007-01
Bachelor of Arts - BA Fashion Design with Product Development
Birmingham City University
Birmingham, UK2006-01
Diploma of Higher Education - Fashion Design
Equator College of Art
Penang2003-01
Languages
English
Upper Intermediate
B2
Chinese (Mandarin)
Upper Intermediate
B2
Malay
Intermediate
B1
Timeline
Self Employed Courier
Msharon Enterprise
2018.01 - Current
Sr Strategic Buyer
Avandeo
2014.02 - 2017.12
Commercial Pricing Analyst
Empathica UK
2012.07 - 2017.01
PRICING ANALYST
Retailmap UK
2008.01 - 2012.06
Master of Business Administration - MA Business & Marketing
Nottingham Trent University
Bachelor of Arts - BA Fashion Design with Product Development
Birmingham City University
Diploma of Higher Education - Fashion Design
Equator College of Art