Sherman Boon Guan Lee

• Understand local consumer electronics market opportunities, business strategies, competitive positioning, competitor activities, and emerging trends.
• Build close relationships with partner channel teams to identify opportunities, align sales objectives, and develop sales effectiveness.
• Implement demand generation programs, manage partner store performance, and leverage market insights to ensure Apple products are competitively positioned in all consumer offers.
• Collaborate with cross-functional teams to tell the Apple story and build great customer experiences at partner channels, including retail activities, training, merchandising, and advocacy.
• Coordinate marketing activities with partners, ensuring quality communication execution, compliance, and appropriate use of Apple creative assets.
• Conduct quarterly reviews with store/area/regional management to discuss store performance and future growth plans.
• Support Account Managers in building holistic account plans on a quarterly and annual basis.

Accomplishment

• Y/Y growth in sales revenue
• influence partner by funding additional products to drive 100% advocacy
• Created Quick Tips sharing session by improving floor staff presentation skill and boost they confidence.
• Apple accessories program for all partners

• Manage geographical sales territory, plan regular call cycles for partner stores, and report weekly to the Field Force Manager.
• Exceed sales, service, and attach rate goals, actively participating in store-level activities.
• Ensure individual and store results exceed others by actively participating in all store-level activities.
• Maintain high customer service, satisfaction, and integrity, minimizing dissatisfaction and returned product volumes.
• Develop strong relationships with in-store managers and virtual team members.
• Implement and deliver Apple-directed initiatives, leveraging Apple strategies and programs.
• Ensure store staff receive comprehensive training on new Apple products and promotions.

Accomplishment

• able to switch all store staff from android to Apple devices and drive 100% advocacy

• Oversee daily store operations, ensuring efficiency and profitability.
  Manage brand awareness, market trends, customer initiatives, and competitors' activities.
• Manage staff, including interviews, appraisals, training, and development.
  Lead, mentor, and motivate the sales team to increase sales and meet targets.
• Maintain healthy stock levels and make stock control decisions.
  Analyze sales figures and forecast future sales for budgeting.
• Organize special promotions and events, ensuring accurate displays and merchandising.
• Ensure customer service, safety, and security standards are met.
  Respond to customer complaints, compliments, and comments.
• Chair weekly/monthly shop meetings and prepare monthly reports for management.
• Participate in monthly brand meetings to update management on business performance and new initiatives.
• Train staff and brought up four new training area managers.
• Set up five retail stores and three cafes, closing four retail shops.
• Manage over 80 full-time and part-time staff.
• Organized four fashion shows in Mid Valley.

Accomplishment

• set up 3 F&B cafe from menus to operations
• manage to reduce staff turnover and stock lost drastically
• continuously achieving areas and store targets

• Company Overview: Independent Distributor of Direct Selling Company (MLM)
• Setting and achieving monthly targets.
• Responsible for training and developing all downline members, as well as recruiting new investors.
• Attended self-motivation and team-building programs organized by my own team, excelled in them, and emerged as the most outstanding candidate with the most significant improvement.

• Designing own cafe concept and creating own F&B menu.
• Managing the whole operation from opening till closing.
• I am the cook and the 'back bone' of the restaurant.
• Close due to business partner pull out investor.

• Doing preparation of all the Italian desserts, breakfast, lunch, dinner and hi tea, sometimes outside catering for the restaurant.
• Done my industrial training here and was offered a job immediately after studies.