Sher-Men Lim

Key Management / Food & Beverage Company @ Central HOU MY - Kuala Lumpur

Key Responsibilities:

• 1) Manage & Procure sales of Average RM 16.5 Million Per Month,Route to market,Mixture of MT & GT Portfolios,

CMH : 500K

Wholesalers: 3 Million

Large Provision: 2.5 Million

Small Provision : 1 Million

National Key Accounts : 6 Million

Petrolmart : 3.5 Million

Major Account: 1 Million

• 2) Direct key accounts management,trade deals.Input & output,route to market : West & East Malaysia -Including Sarawak, CSL,Offtake & campaign planning,yearly specialize contract negotiation.

• 3) 8 Major & leading FMCG brand category management & sales deployment- with average 550 skus in market
• 4) Total shop outlets in portfolio 4,200 Outlets +-
• 5) Leading + building special task force merchandising and sales team to dominate market presence.
• 6) Group lead presenter to senior leadership team.
• Reigning Nestle Central Region Best Manager Award 2023 & 2024.

Notable achievement :

1)Grew & coordinate key accounts value by double & triple within 2 years .

2) 10 times penetrations increment for product placement negotiated from 250 to 2500 outlets within the space of 3 years.

3)Set Up Customer Service Level tracking for various key accounts consequently boosting input and output planning aggressively.

Key Responsibilities:

SELLING OPERATIONS AND GENERATING DEMAND

• I) Ensure achievement of agreed KPIs for the assigned Area / Territory
• Ii) Excellent execution of Cycle Plan Programs from cascade to implementation to liquidation of claims
• TERRITORY AND FIELD RESOURCE MANAGEMENT
• I) Ensures optimization of the business potential in the assigned territory by identifying opportunities for reach expansion and adapting the most suitable route to market strategy within the area of responsibility
• Ii) Provide market intelligence to CCSD thru RFOE, relevant information observed from trade re NPI products, territory developments, and competitive activities
• Iii) Ensures that the distributor has the right infrastructure to efficiently cover the assigned territory
• DISTRIBUTOR MANAGEMENT & CAPABILITY DEVELOPMENT
• I) Conducts regular business reviews to update the distributor in terms of the current performance versus agreed KPI’s
• Ii) Ensures that the distributor adheres to the Distributor Agreement, Nestle Code of Business Conduct, Safety regulations, Government Laws and any policies, standards and procedures provided by Nestle Malaysia to our Distributor business partners
• Iii) Takes the lead in engaging the distributor management team in identifying opportunities, ensuring adherence to standards of the different processes within the areas of Sales, HR, Finance and SCM within distributor operations
• Iv) Safeguard the profitability of the distributor in the assigned territory through regular review of the financial statements
• V) Ensure that the Nestle Way of Selling is continuously and properly executed at Distributor level through regular coaching sessions with the sales management team
• Sales team consist of 10 Salesrep, 6 Merchandiser, 2 Supervisor & 1 Operation manager

Notable achievement : Rebuild and restructured route to market for Nestle Johor Bahru GT trade during covid pandemic,change of core category businesses & strategy.

Adapt new market demography & swap of client profile due to missing of singapore markets.

Key Responsibilities

• - Develop & Build Nestle RTD business & activities in Northen Region - Malaysia - Perlis-Kedah-Langkawi- Penang -GT-MT & Nestle Professional
• - Establish coverage plan for Distributors in northern region Malaysia
• - Develop and implement business route plan for Sales Force
• - Manage relationships between retailers, wholesalers, distributors and Nestlé
• - Manage full RTD deployment of POS Materials, lead merchandising & sales team
• - Produce growth of northern region-Nestle Drinks-IE:Milo & Nescafé can drinks
• - Create various initiatives that will assist brand and improve market share
• Trade Shows & Market exposure.

Notable achievement : Rebuild Sub Agent Wholesaler in Penang & Kedah,Secure major deal with KTM Malaysia to secure railway contract of serving beverages in train and expanding reach to all railway stations from Perlis to KL.

• I am responsible in focusing on sales achievement across different retail key accounts that I am held for, through improved Channel management and consequently improve sell out
• Additional responsibility will also include identifying the opportunities and pave way for business development
• Key Objectives:
• By working closely with distributors, I am expected to strengthen the relations with key retailers across the northern region, enhance the local activities, improve the in-country presence & awareness of all Samsung Products
• Increasing the in store share of Samsung Products across all the stores of the assign retailers and total sell out by them will be my key KPI
• My Position Responsibilities:
• Maintaining Disti/retailer relationship & communication chain
• Achieve region wise sales targets (both sell in and sell through) for key retailer
• Optimize available resources to further expand the samsung business
• End to end Account Management of retailer across the northern region
• Initiate, plan & execute retail programs across the marketing calendar to achieve the desired nos
• Setting up yearly Sales/Marketing budget with retailers, closely monitoring the progress & set up remedial action / campaigns if necessary
• Solving Issues concerning brand in market scenario
• Manage multiple big events monthly - includes recruitment of PE-Sales, Event planning & execution & overall success of event - throughout maintaining a healthy ROI
• Design Multiple Local Campaign both locally or with HQ to boost total sell out & increasing brand exposure
• Inventory management on key dealers - to maintain the 'optimal' purchase and spending on all samsung products
• Previously I am overlooking over 28 branches in the northern region with over 5 mega key dealer
• My total portfolio contributes 30% of samsung northern region figure
• Performance bonus of 4 k - 6 k per month
• Left the job due to manpower budget cuts & massive workload 24/7

• 1) Responsible for the business development with existing and potential customers to achieve sales target and market share
• 2) Identify, manage and secure existing and new account and continue to maintain a high level of sales achievement
• 3) Manage Corporate & SME client under designated area
• 4) Conduct boardroom presentation to provide better understanding to customer on the products capabilities and its cost effectiveness
• 5) Conduct canvassing and cold-calls to increase effective working prospects
• 6) Salesforce integration on daily activities
• 7) Commit and discharge duties in compliance with the ISO9001 and ISO14001 requirements and standards
• 8) Average Monthly commission achievement of 3-8 k per month
• Performer Award
• 9) Nation Top #1 sales achiever for year 2017 (BRANCHES)
• Left to join samsung - career development

• Retailed Banking- Assistant Manager
• 1) Plan and assist the manager in marketing of Retail Lending products and Cards in achieving assigned team sales target
• 2) Set effective marketing plan to achieve team Sales Lending (Mortgage, personal Financing, balance Transfer, personal loan, and retailed products) and Cards Targets
• 3) Assist manager to monitor progress of individual sales staff contribution to meet expected sales productivity
• 4) Focusing on cross-selling in contributing growth in Deposit balances and Banca products
• 5) To arrange conduct roadshows in promoting the bank products
• 6) Maintain high standard in terms of customer service meeting excellent Customer Experience
• 7) Assist in monitoring system ensuring all customers’ complaints are minimized
• 8) Maintain close and long term relationship to create better business opportunities
• 9) Ensure proper communication process/updates as to fulfill Regulatory and Audits compliance
• 10) Ensure all team members are well versed with documentations to reduce turn-around-time in processing
• Left due to sunset market & I love making commission

• From internship to promotion in Am-Investment
• Train in: Corporate loans, Banca & lending
• Job Description:
• 1) Acquire and foster relationships with high net worth customers with the objective of generating revenue for business loan & trade
• 2) Prepare and pro-actively execute sales plans for individual prospective customers by using internal sources and marketing activities
• 3) Market investment products and cross-sell bank consumer products to new and existing customers that include lending products, credit cards, Islamic banking products and insurance
• 4) Foster customer relationship by adopting an advisory role to provide value added services
• 5) Provide after sales service to strengthen relationships and ensure consistent delivery of superior banking experience
• 6) Ensure customer loyalty and promote brand identity by providing excellent customer service through regular contact with clients, keeping abreast of latest updates and conducting reviews on usage of our range of products