Sheng Toy Sei
Chief Financial Controller
Shah Alam,10
Summary
Chief Financial Officer with 15 years’ experience, including 10 years in property development finance. Former Senior Manager (Finance) at S P Setia Berhad with strong capabilities in feasibility studies, land evaluation, project viability assessment and township cashflow planning. Successfully led Winstar Group’s IPO readiness exercise in 2024, strengthening governance, controls and financial reporting. Experienced in treasury, capital strategy, risk management and Board-level financial support, built on an audit foundation from Deloitte and BDO.
Overview
16
16
years of professional experience
3
3
Certifications
Work History
Chief Financial Officer
Winstar Capital Berhad
01.2023 - Current
- Successfully led and completed the Group’s IPO, achieving a public listing (ACE) on Bursa Malaysia in 2024, and driving the full governance, reporting and control transformation required for PLC standards.
- Developed listing-standard financial reporting, compliance and risk management frameworks, elevating the Group to public-company governance expectations.
- Oversaw treasury operations and financing strategy, optimising capital structure, managing banking relationships and securing funding to support continued growth.
- Enhanced Group-wide forecasting discipline, strengthening Board reporting, strategic visibility and business performance insights.
- Directed financial strategy and operational oversight, achieving cost efficiencies, stronger cashflow resilience and improved profitability across divisions.
- Designed and executed a comprehensive enterprise risk management (ERM) framework in compliance with Bursa/SC expectations.
- Streamlined and automated financial reporting processes, resulting in faster, more accurate data delivery and improved decision-making efficiency.
Senior Manager (Finance)
S P Setia Berhad
01.2013 - 12.2023
- Led financial management for four major eco-themed township developments: Setia Eco Glades, Setia Safiro, Setia Warisan Tropika and Bayu Lakehomes—covering full-cycle planning from conceptual design to construction completion and JMB handover.
- Oversaw finance for one international development, Setia City Izumisano City (Japan), owned by Setia Osaka Tokutei Mokuteki Kaisha (“TMK”), including cross-border feasibility, funding and reporting requirements.
- Developed and updated comprehensive financial feasibility studies for all new and ongoing phases, including sensitivity scenarios, IRR projections, GDV/GDC analysis and profitability outlook.
- Prepared and presented investment papers to Setia’s Board of Directors and EXCO, supporting strategic decisions on new townships, masterplans bid submission and land acquisitions.
- Prepare feasibility study of new developments, providing insights and recommendations for launch strategy, pricing, phasing and project viability.
- Participated in land acquisition bidding exercises, including feasibility and valuation work for the Bertam Project and Japan Project.
- Led the evaluation and negotiation of project financing with both local and international financial institutions, managing banking relationships and funding structures.
- Prepared 5-year business plans (P&L, Balance Sheet, Cashflow) and established KPIs for project implementation, performance tracking and business unit alignment.
- Prepared quarterly Board & EXCO papers and presentations, providing comprehensive updates on financial performance, cashflow, project milestones and risks.
- Led budgeting, cashflow planning and variance analysis, ensuring accurate forecasting, disciplined cost control and smooth operational cashflow movement.
- Reviewed monthly management reporting and ensured accurate month-end and year-end closing, maintaining compliance with accounting standards and audit requirements.
- Determined selling prices for new launches, integrating margin targets, cost movements, market conditions and absorption projections.
- Collaborated with sales & marketing teams to strategise launch packages, incentives and promotional schemes to accelerate take-up rates.
- Liaised with auditors, tax agents and internal departments, ensuring seamless financial operations, compliance and internal governance.
- Handled ad-hoc strategic projects and financial analyses assigned by senior management.
Audit & Internal Audit Roles
Deloitte & BDO
01.2010 - 01.2012
- Conducted statutory audits, internal control reviews and financial statement examinations for listed and private corporations.
Education
Professional Course - ACCA -
Sunway University College
Selangor 04.2001 -
BSc (Hons) Applied Accounting -
Oxford Brookes University
01.2008
Sijil Penilaian Malaysia, SPM (9As) -
Sekolah Menengah Chung Hwa
Kelantan 04.2001 -
Fellow Member -
Association of Certified Chartered Accountant ("ACCA")
04.2001 -
Membership No. MIA 38807 -
Malaysia Institute of Accountant ("MIA")
04.2001 -
Skills
- Township Modelling & Development Feasibility
- GDV/GDC, IRR & Land Bank Evaluation
- IPO Readiness, Due Diligence & Governance
- Project Financing & Banking Strategy
- Cashflow Forecasting & Cost-to-Complete Control
- Capital Structure, Treasury & Risk Management
- Board Papers, EXCO Reporting & Strategic Finance
- Finance Transformation & Team Leadership
Certification
Fellow, Association of Chartered Certified Accountants (FCCA), 2020
Timeline
Chief Financial Officer
Winstar Capital Berhad
01.2023 - Current
Senior Manager (Finance)
S P Setia Berhad
01.2013 - 12.2023
Audit & Internal Audit Roles
Deloitte & BDO
01.2010 - 01.2012
Professional Course - ACCA -
Sunway University College
04.2001 -
Sijil Penilaian Malaysia, SPM (9As) -
Sekolah Menengah Chung Hwa
04.2001 -
Fellow Member -
Association of Certified Chartered Accountant ("ACCA")
04.2001 -
Membership No. MIA 38807 -
Malaysia Institute of Accountant ("MIA")
04.2001 -
BSc (Hons) Applied Accounting -
Oxford Brookes University