SHAZANA ABD LATIF
Regional Sales Representative
Tanjong Karang
Summary
Enthusiastic Sales and Customer Service professional with expertise in communication and negotiating. Driven to provide superior quality customer service. Innovative in leveraging extensive knowledge of products and services as well as creating solutions for customers to drive loyalty, retention and revenue. Highly adept at training, managing, coaching and mentoring sales and customer service associates with talent for interacting with staff at all levels of organization and public.
Overview
14
14
years of professional experience
Work History
Regional Sales Representative
Asia Reader's Digest, Direct Publishing Pte. Ltd.
7 2023 - Current
- Experienced in handling CRM/Salesforce tools/Prospector
- Handling clients for Trusted Brands award across Malaysia, Singapore, Hong Kong & Australia
- Managed Trusted Brands award event last April 2024
- Built good relationship with clients from FMCG top brands in various category e.g Panasonic, Sunway Medical Centre, Taylor's University, KEMAS, Coway, Pantai Hospital KL, Samsung, Jasmine Rice, Blackmores
- Implemented marketing strategies and techniques, increasing revenue, and customer satisfaction.
- Forged and nurtured impactful relationships with customers to cultivate loyalty.
- Performed cold-calling and follow-ups with leads to secure new revenue using emails and virtual zoom meeting and face to face
- Set up appointments with potential and current customers to promote new products and services.
- Boosted brand awareness, implemented promotional campaigns, and employed sales tactics as part of territory development.
- Maintained routine communication with clients to assess overall satisfaction, resolve complaints, and promote new offerings.
Telemarketer
Perfect Medical Group (Hong Kong), Malaysia Team | Singapore Clients
10.2022 - 11.2022
- Deliver professional customer service through handling outbound calls
- Warm call to existing clients for sharing updates and information, handles customers appointment.
- Followed up with customers to solicit further sales.
- Managed a high volume of calls daily while maintaining professionalism and efficiency.
- Generated new leads through targeted cold calling efforts, expanding the company''s client base.
- Delivered scripted sales pitch to potential customers, adjusting pitch to meet needs of specific individuals and businesses.
- Qualified leads and set up customer appointments for outside sales team.
- Completed daily and weekly sales reporting using assigned tools.
Marketing & Sales
Neogenix Laboratoire Sdn Bhd
07.2022 - 09.2022
- Brought in Tung Shin Hospital as a new account
- Organized physical continuous medical education event to doctors
- Organized webinars with Biomed Global and Oxford Immunotec Singapore, deal with external and internal queries in a professional client-oriented manner
- Taking care company's social media by weekly posting in FB and LinkedIn
- Arranged for new recruitment from LinkedIn
- Prepare quotation for account register and renewal which includes quote for accurate pricing of tests and documentation
- Prepared marketing materials such as brochures, medical content, company's souvenirs and catalogues.
- Partnered with marketing and sales teams to incorporate app components likely to increase sales and revenue production.
- Coordinated with marketing and sales teams to develop targeted promotional campaigns that increased overall passenger revenue on select routes.
- Used marketing and sales strategies to promote business and increase revenue.
Health Planner/Team Leader
Coway (M) Sdn Bhd
04.2020 - 07.2022
- Reporting directly to Health Manager
- Build and manage the team of sales, performance of new joiners under direct recruitment
- Provide guidance and training for them to achieve sales target
- Leads and motivates the team to be on track of business goals
- Develop skills and subject matter on sales expertise to successfully perform quality assurance and identify areas for improvement
- Respond to customer's enquiries, prepare marketing proposals/quotations
- Segmenting and managing customer database, to fully optimize each segment to its fullest potential.
- Mentored junior staff members, fostering professional growth and a collaborative work environment.
- Recruited, hired and trained all staff, providing direct supervision, ongoing staff development and continuing education to employees.
- Defined testing protocols, quality assurance initiatives and company policies and procedures.
- Successfully negotiated client contract renewals to create increased revenue.
- Monitored team performance and provided constructive feedback to increase productivity and maintain quality standards.
- Worked with team to identify areas of improvement and devised solutions based on findings.
- Supervised team members to confirm compliance with set procedures and quality requirements.
- Held weekly team meetings to inform team members on company news and updates.
Area Manager - Marketing Department
CLINIPATH (M) SDN BHD
01.2015 - 03.2020
- Managed all sales operations in North Klang up to Kuala Selangor until Sabak Bernam, signing over 200s clinic/GPs and few hospitals such as Columbia Asia Hospital Klang, UMRA Hospital
- Spearheaded in PEKA B40 projects clinic sign up, onsite corporate project of Peninsula Malaysia
- Leading and guiding/coaching new joiners on field visit, products and services, targeting potential clients
- Organizing appointments and meetings with doctors and staff of general practitioner organizations/medical centers/government hospital/medical institutions
- Identifying and establishing new businesses, negotiating contracts of medical laboratory services
- Demonstrating/presenting/educate on latest and existing medical laboratory services/testing and technology to doctors, medical staffs and management of the organization
- Attending and organizing health campaign/projects, Continuous Medical Education Events physical and webinars, training and meetings
- Preparing marketing tools/tests kits
- Preparing yearly and monthly sales planning, targets and reporting daily marketing activity.
- Coordinated with various departments to facilitate smooth communication, enhancing operational effectiveness.
- Developed strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Improved overall efficiency by identifying areas in need of improvement and implementing necessary changes.
- Mentored junior staff members, providing guidance on best practices and professional development opportunities.
- Dedicated to expanding client bases by building lasting relationships.
- Negotiated contracts with vendors to secure favorable terms that benefited both parties involved.
Key Account Executive - Marketing Department
QUANTUM DIAGNOSTIC (M) SDN BHD
3 2014 - 12.2014
- Organizing appointments and meetings with doctors and staff of general practitioner organizations/medical centers/government hospital/medical institutions
- Identifying and establishing new businesses, negotiating contracts of medical laboratory services
- Demonstrating/presenting/educate on latest and existing medical laboratory services/testing and technology to doctors, medical staffs and management of the organization
- Preparing yearly and monthly sales planning, targets and reporting daily marketing activity
- Reviewing sales performance, chasing payments and collecting cheques from clients
- Preparing marketing tools/tests kits and involves in marketing activities; events in medical center and seminar.
- Expanded the company''s market share by identifying and securing new business opportunities.
- Managed a diverse portfolio of key accounts, maintaining strong professional relationships and high retention rates.
Marketing Executive
Clinipath Pathology (M) Sdn Bhd
08.2011 - 02.2014
- Organizing appointments and meetings with GP's doctor and staff
- Managed all sales operations in North Klang up to Kuala Selangor until Sabak Bernam
- Identifying and establishing new business, negotiating contracts
- Demonstrating/presenting products (laboratory tests) to healthcare staff including doctors and nurses
- Maintaining detailed records
- Attending/organizing health campaign/projects, trainings and meetings
- Reviewing sales performance, chasing payments and collecting cheque from clients.
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Launched marketing activities for new product lines and market penetration.
- Negotiated favorable contracts with vendors, ensuring high-quality services at lower costs.
Medical Laboratory Technologist
GOODCARE MEDICAL LABORATORY
03.2010 - 07.2011
- Interfaced directly with a diverse population of patients, responding to various inquiries and concerns
- Performed a broad scope of clinical procedures, effectively communicating and recording test results
- Ensured the quality control of laboratory procedures, equipment functionality, and regulatory compliance
- Maintained up-to-date computer-based laboratory test results and patient information
- Executed and analyzed test in areas including chemistry, hematology, urinalysis, and microbiology to aid physicians in diagnosing and treating disease
- Ensured test-result validity before recording/reporting results, earning a reputation for meticulous attention to detail
- Demonstrated the ability to communicate test results effectively with physicians and nursing staffs
- Evaluated quality control within laboratory using standard laboratory test and measurement controls.
- Processed patient specimens according to priority and documented results.
- Optimized workload distribution among team members, ensuring timely completion of tasks without compromising quality.
Education
Bachelor of Biomedicine (Hons.) -
Management & Science University
Shah Alam, SelangorMatriculation Program - undefined
Johor Matriculation College
Tangkak, JohorSPM - undefined
SM (P) Sultan Abu Bakar
Muar, JohorSkills
Customer Acquisition
Problem-solving abilities
Excellent Communication
Self Motivation
Team Collaboration
Lead prospecting
Professional Networking
Sales strategy development
Sales negotiation
Business Development
Teamwork and Collaboration
Problem-Solving
Time Management
Personal Information
Date of Birth: 01/30/86
Languages
ENGLISH
Advanced
C1
BAHASA MALAYSIA
Proficient
C2
References
- Abd Aziz Fahmi, Health Manager, Coway (M) Sdn Bhd, 013-4030361
- Chris Thong, Marketing Manager, Innoquest Pathology / Clinipath (M) Sdn Bhd, 017-8823107
Timeline
Telemarketer
Perfect Medical Group (Hong Kong), Malaysia Team | Singapore Clients
10.2022 - 11.2022
Marketing & Sales
Neogenix Laboratoire Sdn Bhd
07.2022 - 09.2022
Health Planner/Team Leader
Coway (M) Sdn Bhd
04.2020 - 07.2022
Area Manager - Marketing Department
CLINIPATH (M) SDN BHD
01.2015 - 03.2020
Marketing Executive
Clinipath Pathology (M) Sdn Bhd
08.2011 - 02.2014
Medical Laboratory Technologist
GOODCARE MEDICAL LABORATORY
03.2010 - 07.2011
Regional Sales Representative
Asia Reader's Digest, Direct Publishing Pte. Ltd.
7 2023 - Current
Key Account Executive - Marketing Department
QUANTUM DIAGNOSTIC (M) SDN BHD
3 2014 - 12.2014
Bachelor of Biomedicine (Hons.) -
Management & Science University
Matriculation Program - undefined
Johor Matriculation College
SPM - undefined
SM (P) Sultan Abu Bakar
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