SHAZA EZZATTY ZAFRIN

KEY ACHIEVEMENTS

• Built and scaled departmental revenue from RM700K (2022) to RM2.9M (2023), RM3.6M (2024), and RM4.5M (2025) through strategic expansion, partnership development, and operational optimisation.
• Achieved 48% departmental profitability through operational optimisation strategies.
• Led and developed a team of 35 multidisciplinary rehabilitation personnel, supporting an average of 2,200 rehabilitation sessions monthly.
• Led the implementation of HAL Robotic Rehabilitation Services and infrastructure expansion.
• Prepared and secured Board-level approvals for major operational and capital projects.

OPERATIONS

• Managed departmental operational budget, procurement planning, and resource allocation to support operational efficiency.
• Project planning and coordination for renovation and infrastructure development, supporting robotic rehabilitation expansion.
• Monitored operational KPIs, including utilisation rates, patient throughput, and profitability.
• Developed SOPs and operational workflows to improve efficiency, governance, and service quality.
• Utilised operational and financial data to support service planning (i.e. manpower requisition and performance improvement initiatives).
• Ensured continuity of operations through effective risk management.

PROJECTS AND EXPANSIONS

• Simultaneously managed multiple strategic initiatives, including cardiac rehabilitation services, robotic rehabilitation, paediatric rehabilitation, and the relocation/expansion of rehabilitation services.
• Collaborated cross-functionally with clinicians, contractors, vendors, equipment providers to support project implementation and operational readiness.

STRATEGIC PARTNERSHIPS AND GOVERNANCE

• Prepared Board and Investment Committee proposals.
• Collallaborated with legal teams to prepare agreements and negotiate partnership terms with PERKESO for rehabilitation programmes.
• Managed strategic partnerships and stakeholder engagement with PERKESO, insurance panels (including AIA and Prudential), while currently expanding collaborations with MUIP and KWSP.

• Executed specialised embryology procedures, including ICSI, embryo transfer, and cryopreservation, for 10+ patients weekly.
• Implemented advanced technologies to improve clinical outcomes and operational efficiency.
• Collaborated cross-functionally with clinical teams to optimise patient treatment strategies.
• Maintained compliance with quality assurance and laboratory operational standards.