Shawn Chen

Improved organic visibility by guiding keyword research and SERP-led content optimisation.

Raised search performance by applying content updates aligned with target queries.

• Enhanced search accessibility through schema markup, stronger internal linking, and on-page optimisation.
• Accelerated discovery of indexing and ranking opportunities via Search Console and GA4.
• Improved organic search presence across landing pages by fixing indexing efficiency.
• Strengthened crawlability and user experience by resolving technical UI and SEO issues.
• Improved website structure readability and accessibility through targeted fixes.
• Increased keyword coverage through long-tail research and content planning.
• Improved off-page prospects by identifying competitor backlink gaps and link opportunities.

• Collaborate with UI designers to develop engaging comic narratives and illustrations that emphasize storytelling and visual appeal.
• Oversee website design and functionality to ensure a user-friendly experience and optimal performance.
• Implement SEO strategies for enhanced visibility, including keyword optimization and meta descriptions.
• Build and engage community through social media, and interactive website elements.
• Monitor website analytics, using insights to refine content and marketing approaches.

• Implemented SEO strategies to improve organic search visibility, optimize website content, and drive qualified traffic.
• Managed PPC campaigns on platforms like Google Ads, creating effective ad copies, monitoring performance, and optimising for conversions.
• Monitored campaign analytics, analysed key metrics, and made data-driven recommendations for campaign optimization.
• Conducted market research, analysed target audience demographics, and identified key marketing channels and strategies.
• Collaborated with clients to understand their marketing objectives and developed comprehensive marketing proposals aligned with their goals.
• Designed visually appealing banners and graphics for digital campaigns, ensuring brand consistency and high conversion rates.
• Utilised video editing software to produce engaging and compelling video content for various digital platforms.
• Executed video shooting sessions, ensuring high-quality footage and capturing the desired brand message and visuals.

• Managed and optimized e-commerce platforms, including Shopee and Lazada, to drive sales and increase brand visibility.
• Designed and created visually appealing banners and graphics for promotional campaigns, resulting in increased click-through rates and conversions.
• Coordinated logistics activities, including arranging transportation, tracking shipments, and ensuring timely delivery to customers.
• Developed and implemented inventory tracking systems, reducing stock discrepancies and improving inventory accuracy.
• Handled walk-in sales inquiries, provided product knowledge, and offered exceptional customer service to drive sales and foster customer loyalty.
• Collaborated with cross-functional teams to ensure seamless order processing, inventory replenishment, and efficient customer support.

• Managed inventory levels, coordinated with suppliers, and optimized supply chain processes to minimize stockouts and reduce costs.
• Implemented process improvements and increase in productivity and cost savings.
• Oversaw daily operations, ensuring smooth workflow and adherence to quality standards and operational KPIs.
• Led and motivated a team of employees, providing training, guidance, and performance feedback.