Shaun Hakim
Technology Product Leader
Dubai,UAE
Summary
Accomplished Product Leader with over 10 years of comprehensive experience in envisioning and delivering high-impact products in the technology sector. Skilled in spearheading cross-functional teams to achieve exceptional product lifecycle management and enhancing user experience. Demonstrates profound expertise in agile methodologies, strategic planning, and market analysis, ensuring product alignment with business goals and user needs. Proven track record of enhancing product visibility and profitability through innovative strategies and meticulous execution
Overview
11
11
years of professional experience
2
2
years of post-secondary education
Work History
Head Of Product
THE COCA-COLA COMPANY
09.2023 - Current
- Enhanced product development process by implementing agile methodologies and streamlining team communication.
- Spearheaded the eB2B Program, facilitating the digital transformation of the Route-to-Market strategy within the General Trade sector.
- Established direct relationships between Internal function and retailers to drive demand, foster growth, and enhance the digital ecosystem for customer interaction. Implemented strategies to increase numeric distribution cost-effectively.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Drive the development and launch of e-B2B Cokebuddy APP in Malaysia and Singapore
- Developed and recommended new technology solutions to simplify sales and commercial processes, collaborating with IT for implementation.
- Utilized transactional, behavioral, and digital marketing analytics for eB2B insights, leveraging tools like Power Bi and Google Analytics.
- Managed end-to-end product roadmap for eCommerce platform, prioritizing features and overseeing user testing (40%).
- Strategized digital capabilities roadmap including Loyalty, Marketing Automation, UI UX, and more (20%).
Senior Product Manager
Calo Inc
07.2022 - 09.2023
- Senior Product Manager and acting product head, leading end-to-end supply chain and logistic stream which part of company ecosystems
- Leading end-to-end supply chain and logistic stream which part of company ecosystem
- Build team and setup product frameworks
- Creating process flow and create team more towards product decision driven
- Plan and build automation tool which tailored to business which led to development of customize ERP/MRP solutions
- Build and launched Driver App where is been main piece of automation tool for tracking delivery progress and assignment of delivery according to zones and country
- Drive development of automation tools like inventory control and design real-time consumptions reports which related to real-time consumptions of materials in kitchen
- Drive entire roadmaps in operations and responsible for growing team
- Manage day-to-day activities of Product team as well as execution of product roadmap against delivery commitments
- Drives vision, design, strategy, and implementation of product teams in order to support business
- Oversee strategic deployment of resources leading to optimal resource allocation and smooth and successful development of product
- Oversee payment gateway integration and automate payment reconciliation process between payment gateway and accounting software
- Plan and implement e-wallet towards platform.
Senior Product Manager
Tradeling.com
09.2021 - 08.2022
- Senior Product Manager leading end-to-end supply chain stream including logistic integration, fulfilment, last mile and first mile which are part of B2B ecosystem
- Represent customer while partnering with business and technology to break complex problems down into achievable initiatives
- Own key areas of ecosystem and develop product based on market intelligence, customer insights and inputs from key stakeholders
- Drive capabilities based on insights through Design Thinking and other User Centered Design frameworks
- Collaborate with business teams to understand competitive landscape and drive new features and opportunities on platform
- Build, manage and maintain product roadmap and feature set
- Communicate progress across key stakeholders
- Own and define product KPIs to measure success
- Govern product backlog
- Drive logistic integration and adaptation
- Drive product development of WMS and TMS
- Drive implementation of credit terms and integration with the Local banks
- Improvise wise the current flow of payment gateway logic, and lead the migration payment gateway integration towards AWS payment gateway.
Head Of Product & Technology
AirAsia Berhad
07.2020 - 08.2021
- Managed B2B platform, warehouse management and F&B retail product development cycle, including prototyping designs and coordinating mass production
- Directed planning, budgeting, vendor selection and quality assurance efforts
- Managed benchmarks, product demonstrations and testimonials for performance evaluation
- Established criteria for each milestone within product roadmap as means to measure developmental progress
- Collaborated with sales, marketing and support teams to launch products on time and within budget
- Prioritized roadmap in order to achieve product goals and metrics
- Helped incorporate product changes to drive customer engagement and firm profits
- Developed platform from scratch to cater unique requirement of business
- Warehouse setup and tech solution for santan group and ourfarm which in play in terms of system that will cater entire supply chain of business
- Work with workarounds and solutions for day to day operations as a startup company
- Vendor Management in plays for development and deployment cycle
- Work on unifications of systems and platform across Airasia environment
- Implement wallet integration and payment terms feature towards B2B platform.
E-Commerce Senior Technical Product Manager
AirAsia Berhad
03.2019 - 07.2020
- Empower, manage and enhance backend system and UI/UX for AirAsia Travel retail e-commerce marketplace which is Ourshop.com
- Plan technical requirement and execute in sprint cycle with product owners and developer
- Change deployment cycle method and reduce downtime when there were maintenance period and work towards zero downtime
- Enhance and automate some of manual processes such as cancellation and refund process
- Redesign system architecture and features to cater different airline fulfillment methods
- Outline technology roadmap for new Platform which initially will move from current backend which backend to more strategic based system
- Creating seller portal towards to data driven platform
- Creating all figure dashboard and performance dashboard
- Working with Alipay, wechat pay, Bigpay and other payment gateway to reduce gap on payment page and make smooth journey
- Launch New UI/UX for site with new automated features and customized airline logics
- Plan, design and launch new product called 'Seller Center' where this web application able to support marketplace merchant
- Work closely with Airasia WiFi to develop redesign and enhance backend systems to cater to new design which will allow onboard purchasing using Mobile phone
- Design Warehouse management system for Airasia supply chain which will help support and enhance day to day operation and long term
- Work closely on product roadmap with all digital parties in AirAsia such payment gateway, BigPay, Santan, Airasia.com to build new cms, order management which will be more organized system and manage internally.
Senior Technical Product Manager
Samsung SDS Asia Pacific Pte Ltd
07.2018 - 02.2019
- Empower and support Ecommerce Process and system technical requirement for Samsung Ecommerce Platform
- Plan and initiate the API integration between fulfillment parties and Samsung
- Develop tools that can automated process of and day today manual process
- Run analytics to monitor day to day transaction
- Implement a new process that suits the business requirements
- Outline Technology roadmap to support E-commerce
- Plan and initiate other integration with external parties to cater Bank installment
- Drive the ecommerce platform implementation and deployments cycle.
Senior Technical Product Manager
Digi Telecommunication
01.2018 - 07.2018
- Outline Technology Specification for Digi partner which part of digital services such as Netflix, youtube, Facebook
- Plan and initiate the API integration between both parties and provide essential information
- Develop tools that can automated the process of Digi Tech Teams
- Involve in implementation and perform Test cases for a new system that Digi Implement
- Lead the team on new tools development that ease the day to day process.
Technical Product Manager
Lazada Group
07.2016 - 01.2018
- Seller Engagement Mgmt :Support the API integration with the sellers to improve their profitability while sustaining customer conversion rate; develop network intelligence across E2E order fulfillment & delivery journey, proactively setting lead time expectation and managing breach)
- Merchant Fulfillment Mgmt (e.g Simplify merchant order processing, with automatized & optimized decision making algorithm on shipping selections; ERP for merchant, to enable its scalable and efficient operation across multiple channels)
- Parcel Transportation Mgmt e.g Last mile logistics mgmt
- Process & system to manage expanding network and complexioned operation process; process integration between Lazada & logistics partners, remove bottleneck in 3PL's network and unlock capacity)
- Business owner of technology advancement, responsible to manage the full life cycle of requirement gathering, design, develop, implement & rollout technology solutions to support business advancement
- Design: work with Business Users to understand critical business requirements and bottlenecks, conceptualize to-be vision, formulate process & technology solutions
- Develop: work with Product & Tech team in translating conceptual design into tech specification, and ensure Tech delivery team complete tech development and delivery timely and sign off if in line with design principles; in some cases, him/herself develop quick Solution to support automation and optimization of local venture's daily business activities and processes
- Implement: work with Business Functions & external business client & partner in in rollout new technology into venture, and implement complex process and technology changes throughout the organization structure (from C-Level, to warehouse packer & delivery driver)
- Drive the effort of develop API endpoints & Integrate with external partner like merchants' ERPs
- Support e-commerce merchants and internal stakeholders with API integration
- Work Closely with vendors on API implementation between middleware and Lazada API
- Design and setup workflows on related integration where can have standard procedure across all the integrations
- Work with 3rd party logistic partners on the API integration towards enhancing the tracking module for customer and seller ends where it gets immediate response on the current parcels updates
- Lead and launch one of Lazada Tech Project which is Service Booking Module
- Where these systems are able to cater service type of module to be catered in Lazada system
- Driving the automation projects internally where most of the analytical reports are being automated together with some manual processes which involve so much man power
- Being a key player for system configuration which involves shipping fees where different modules of shipping fee need to be configured according to the request, plus need to ensure that all the charges to the seller are generated correctly in the backend so there were not any miscellaneous issues
- Heavily involved in the system migration which involves the process of UAT, BAT, Signing off before a system ready to be rolled to the end user
- Been Part of Lazada X AliBaba System migration where identify and outline specification for Local venture and conduct the implementation process
- Outline the new requirement of API based on the current needs and future referring to current market growth
- Been part of creation of new Lazada API portal
- Key player of shipping fee project where new module been introduced based on ALIBABA algorithm
- Been lead of implementation and design for Lazada seller center mobile app where work closely with ALIBABA tech team to produce working and user friendly mobile app.
Project Management Associate
Lazada Group
02.2015 - 07.2016
- Manage project which related seller experience and implementing KPI within seller to for seller grow in quality way
- Seller Center PM: Handling Tech project where more related to creating shipping label templates, invoices, maintaining Seller Center System (by working closely with Berlin tech team for fixing bugs and implementing new features)
- Carried out test phase for new feature before it was rolled out on venture level
- Operation sector focuses more towards improving seller performance and customer experience by implementing new KPI's and rules which are related to shipping lead time and quality of products
- Lead and was one member that carried out project which is called Order volume limitation where main idea is to allow sellers to grow at their own capable pace
- Where weekly monitoring will take place based on sellers on order fulfillment lead time, cancellation, returns, etc
- Few of tools was created for use of analytics
- Providing data and analysis summary on measuring seller performance and impact which will be refer and benchmark point of view across other departments
- Lead in ongoing project which involves Lazada API integration, where work closely with 3rd party vendors to create system where seller's day to day process of marketplace
- Working on project related to demand Supply which focuses on fixing root caused by internal department which occurs downfall or issues towards sellers.
Commercial IT Executive
Hewlett-Packard
02.2014 - 02.2015
- Lead the team of 6 people which covers company high profile clients
- Provide technical support by monitoring and maintaining the computers, servers, software and etc more toward of second level technical support which more related to field word
- One of the project team members that supports the first server setup in KLIA2
- Run analysis on every end of month towards services been carried and costing
- Involved in software testing where new in house software has been tested in terms of UI, functionality, and identifying bugs.
Administrative Executive
Rentokil Initial
06.2013 - 01.2014
- The tasks of the job were doing service planning to the technician for daily work purposes, working closely with customer and service team to solve the complaint matters and execute action plans accordingly which are based on the root cause
- Do accurate data entering which by using the company system, support the credit team by providing necessary documents and info they need regarding service
- Do some analytic towards technician's performance in order summarize their monthly achievement and KPI.
Education
BSc Hons E-Business Technology & Management - Business And Information Technology
Liverpool John Moore University
Liverpool 03.2011 - 05.2013
Foundation in Business And Information Technology - undefined
Kolej YPC-IT Web
Skills
Product Roadmapping
Strategic Planning and Alignment
Product Monetization, Product Growth
Product Visioning
Agile Software Development
Google Analytics
Technical acumen
SEO Optimization
Data Analytics
Tools And Software
- Jira
- Confluence
- Github
- Miro
- Figma
- Adobe XD
- Adobe suites
- Microsoft software
- Erp Software such as Ms Dynamic, SAP, Hybris
- Programming language familiar with, PHP, Java, SQL, Nodejs, reactnative
Achievements
- Collaborated with team of 3 in the development of ourshop and successfully manage to change the UI/UX of the website and created complete platform with merchant management module
- Manage to get a B2B platform Up within a tight timeline for Airasia
- Ideation and execution of superapp concept to platfrom
- Manage to grow number of API and stakeholders for Lazada Group
- Enhance features in Lazada Seller Center.
- Build Transport system for Calo Inc and Tradeling.com
- Driver App for Calo inc
- Loyalty and feature to improve retention
- Enable express delivery and Quotation module in B2B platform
Timeline
Head Of Product
THE COCA-COLA COMPANY
09.2023 - Current
Senior Product Manager
Calo Inc
07.2022 - 09.2023
Senior Product Manager
Tradeling.com
09.2021 - 08.2022
Head Of Product & Technology
AirAsia Berhad
07.2020 - 08.2021
E-Commerce Senior Technical Product Manager
AirAsia Berhad
03.2019 - 07.2020
Senior Technical Product Manager
Samsung SDS Asia Pacific Pte Ltd
07.2018 - 02.2019
Senior Technical Product Manager
Digi Telecommunication
01.2018 - 07.2018
Technical Product Manager
Lazada Group
07.2016 - 01.2018
Project Management Associate
Lazada Group
02.2015 - 07.2016
Commercial IT Executive
Hewlett-Packard
02.2014 - 02.2015
Administrative Executive
Rentokil Initial
06.2013 - 01.2014
BSc Hons E-Business Technology & Management - Business And Information Technology
Liverpool John Moore University
03.2011 - 05.2013
Foundation in Business And Information Technology - undefined
Kolej YPC-IT Web