- Golf, Fitness & Gym Training
- Music and Performing Arts
- Event Planning and Community Engagement
- Learning Emerging Technologies and Digital Trends
SHASYA IRSALINA BINTI MOHAMED SHAMRI
Setapak
Summary
Results-oriented professional with experience in customer and market insights, market development, business reporting, and stakeholder engagement. Skilled in gathering and synthesizing market information, monitoring project and operational performance, developing dashboards, and supporting strategic initiatives. Experienced in coordinating cross-functional projects, managing departmental risk reporting, and delivering insights and presentations to support management decision-making and business growth.
Overview
1
1
Certification
8
8
years of professional experience
Work History
Market Development Specialist
Theta Edge Berhad
Petaling Jaya, Malaysia
02.2026 - Current
- Collaborated with cross-functional teams to gather requirements, assess business needs, and support the execution of strategic projects, and product launches.
- Led the planning and coordination of corporate events, exhibitions, seminars, CSR, ESG, and employee engagement initiatives, while managing timelines, stakeholders, budgets, and project deliverables.
- Spearheaded the soft launch of key digital products, including Ummah Mobility, and HealthGrid IQ, ensuring alignment between business objectives, stakeholders, and launch requirements.
- Contributed to the preparation of the company's Annual Report through content validation, proofreading, and quality assurance, to ensure accuracy and consistency.
- Designed, developed, and maintained departmental dashboards and reporting tools to monitor project progress, event performance, task completion, and key operational metrics.
- Performed project tracking and performance monitoring to provide data-driven insights and recommendations for process improvements, and operational efficiency.
Executive, Customer & Market Insights
Theta Edge Berhad
Petaling Jaya, Malaysia
06.2025 - 02.2026
- Monitored industry trends, competitor activities, and market developments to support business planning and new product initiatives.
- Consolidated customer and market-related information into actionable insights for product positioning, and business opportunities.
- Supported the development of product value propositions and strategic recommendations based on market observations and stakeholder input.
- Developed reports, presentations, and dashboard updates to facilitate management reporting, and project tracking.
Data Management Intern
Selangor Technical Development Centre (STDCx)
10.2024 - 02.2025
- Consolidated and validated training data to improve reporting accuracy.
- Performed analytical reporting using Excel functions and visualisation tools.
- Coordinated multi-stakeholder events and managed participant registration data.
- Produced structured reports that supported collaboration with Siemens and Dassault Systèmes.
Admin Assistant
Maths Clinic Tuition Centre
01.2019
- Supported daily centre operations, student registration, and administrative tasks.
- Assisted in scheduling, record-keeping, and managing learning materials.
- Provided customer service to parents and students, ensuring smooth operations.
Education
Bachelor's in Science (Hons.) - Statistics
Universiti Teknologi MARA
Shah Alam01.2025
Melaka Matriculation College - Science
Melaka Matriculation College
Melaka01.2021
SMK Convent Bukit Nanas - Pure Science
SMK Convent Bukit Nanas
Bukit Nanas01.2018
Skills
- Microsoft Excel, Word, and PowerPoint
- Canva, Notion
- Malay and English (Fluent)
- Project management
- Event coordination
- Creative thinking
- Positive attitude
- Team Leadership
Certification
- Effective Communication Skills Training Program
- MS Teams and Office 365
- Empowering Innovation: Bridging AI Concept To Corporate Readiness Workshop 2025
Interests
References
1. DR NURAIN IBRAHIM
Supervisor, UiTM Shah Alam
Contact: +601139328310 | nuraainibrahim@uitm.edu.my
2. NAZATUL ALYA AFRINA
Supervisor, STDCx Selangor Technical Development Centre, Shah Alam
Contact: +60192993463 | nazatul@stdc.edu.my
3. MUHAMMAD ARIF BIN ASMADI
Direct Supervisor, Assistant Manager, Marketing, Theta Edge Berhad
Contact: +60176855284 | arif.asmadi@theta-edge.com
4. RIAN AZNANI BIN MOHD SAHLAN
Direct Supervisor, Acting Head of Strategic Growth Department, Theta Edge Berhad Contact: +60122800345 | aznani.sahlan@theta-edge.com
Timeline
Market Development Specialist
Theta Edge Berhad
02.2026 - Current
Executive, Customer & Market Insights
Theta Edge Berhad
06.2025 - 02.2026
Data Management Intern
Selangor Technical Development Centre (STDCx)
10.2024 - 02.2025
Admin Assistant
Maths Clinic Tuition Centre
01.2019
Bachelor's in Science (Hons.) - Statistics
Universiti Teknologi MARA
Melaka Matriculation College - Science
Melaka Matriculation College
SMK Convent Bukit Nanas - Pure Science
SMK Convent Bukit Nanas