SHARIFAH ZUBAIDAH SYED ABDULLAH

Floor Event Manager/ Admin Manager/ Store Manager

• Oversaw daily operation and staff performances to ensure smooth business operation across services, retail and F&B environments.
• Improve workflow efficiency and reduce operational issues through process improvements.
• Manage team scheduling, training and performance monitoring
• Handled customer inquiries and resolved issues promptly during events.
• Collaborated with vendors, organizers, and team members for successful event coordination.
• Assisted in planning and executing promotional and engagement activities.
• Prepared event reports and feedback summaries for management review.
• Maintained records, reports, and documentation in an organized manner.
• Managed budgeting, expense tracking, and administrative reporting.

Executive Asst / Asst. to CFO / Asst. to CEO / Asst. to Managing Director

• Provided high level administrative and strategic support to senior leadership including VP, CEO, CFO and MD.
• Managed confidential documents, financial coordination, and executive reporting.
• Coordinated meetings, reports and cross department communications
• Providing assistance to Vice President and professional staff in the compilation of routine reports, collection of data for analysis and information.
• Act as a manager’s first point of contact with personnel inside and outside the organization.
• Process confidential document, collects and utilizes sensitive information.
• Schedules meetings, arrange travel and accommodations.
• Assisting in the investigation, hearing and response to employee grievances; monitoring time and attendance reports, and performance evaluation notifications; administering applications other sponsored training program when required.
• To conduct, compile and prepare analysis preview for staff performance.
• Review weekly sales and service performance and evaluates subsidiary procedures.
• Advise management in appropriate resolution of employee relation issues.
• Devise and maintain office systems to deal with the flow and storage of files and information.

HR Manager / Trainers / Organization Structuring / Organization Development

• Led recruitment, onboarding and employee relations process.
• Developed HR policies and improved staff retention strategies.
• Managed performance evaluations and training programs.
• Advised management on staff and job matters.
• Manage the personnel filing systems and the organization's human resources information systems.
• To represent and promote company’s Halal organizations to industries, consumers and public worldwide.
• To conduct Halal consultancy and training to industries and Halal organizations.
• Developed and implemented organizational structures to improve operational efficiency.
• Defined roles, responsibilities, and reporting lines within the organization.
• Assisted in streamlining workflows and improving interdepartmental coordination.
• Organized team structures to support business growth and strategic objectives.
• Coordinated manpower planning and task allocation across departments.
• Supported management in designing effective communication and workflow systems.
• Established standard operating procedures (SOPs) to enhance productivity.
• Facilitated organizational planning to ensure smooth daily operations.
• Monitored organizational performance and identified areas for structural improvement.
• Assisted in developing policies and frameworks to support organizational goals.
• Collaborated with leadership teams to improve organizational effectiveness.
• Managed documentation of organizational charts, processes, and reporting systems.
• Improved efficiency by restructuring operational and administrative processes.
• Assisted in change management initiatives and organizational development projects.
• Contributed to strategic planning and organizational decision-making processes.

Product/ Brand Ambassador

• Represented brand in marketing campaigns and customer engagement activities.
• Increased brand awareness and customer acquisition through direct interaction.
• Delivered product knowledge and improved customer experience.
• Promoted products and services through face-to-face marketing and promotional events.
• Built strong relationships with customers to enhance brand loyalty and trust.
• Demonstrated product features and benefits to potential customers effectively.
• Assisted in executing brand activation campaigns and promotional activities.
• Engaged with customers to gather feedback and improve brand perception.
• Educated customers on product usage, promotions, and brand values.
• Increased customer engagement through interactive presentations and product sampling.
• Managed event booths and promotional setups to attract target audiences.
• Assisted in social media and promotional content activities to boost brand visibility.
• Represented the company professionally at exhibitions, launches, and marketing events.
• Contributed to team success by supporting promotional strategies and outreach efforts.