Badminton
Shann Bong
National Business Manager
Selangor
Summary
Results-driven commercial leader in the consumer health industry, overseeing multimillion-dollar operations across Malaysia and Brunei with a team of 30+ across sales, marketing, operations, and strategic planning.
With over 10 years of progressive leadership, I’m recognized for scaling brands and building high-performing teams. I’ve successfully led multiple product launches, gained market share, and earned annual retail awards from key pharmacy partners. My approach combines deep local market insight with global business acumen to accelerate growth, strengthen brand equity, and maximize profitability.
Overview
13
13
years of professional experience
3
3
Languages
Work History
National Business Manager
Suu Balm Malaysia - Livemed Sdn Bhd
04.2021 - Current
- Serving as the de facto Country Lead for Malaysia, driving commercial strategy, people development, performance alignment, and sustainable growth across all channels.
- Strong focus on empowering leaders, instilling ownership, and cultivating a high-performing, agile culture that supports cross-functional collaboration and swift decision-making.
- Spearheaded the successful launch of Vytle in 2024 across leading pharmacies and drugstores in Malaysia and Brunei, securing early traction and market share gains.
- Delivered strong double-digit growth for Suu Balm, reinforcing its position as a Top 5 brand in the derma skincare segment.
- Turned around online business from contributing less than 5% to now over 15% of total business revenue in less than 2 years.
- Led change management initiatives to prepare the business for scalable growth, including strengthening market access and building team capabilities.
- Built strong partnerships with key stakeholders to accelerate brand visibility and sales across modern and general trade channels.
- Operated within budgetary constraints; actively involved in annual budget planning, forecasting, and cost control to ensure financial efficiency and business profitability.
Business Manager
Suu Balm Malaysia - Livemed Sdn Bhd
02.2019 - 03.2021
- Tripled company revenue from 2019 to 2021 by accelerating integrated sales and marketing efforts.
- Pivoted business focus to eCommerce during the COVID-19 crisis, driving significant online sales growth.
- Expanded market presence in East Malaysia and Brunei via sales establishment and distribution networks from scratch by identifying, onboarding, and managing local distributors in Pharmacy and Medical channels.
- Built and led a high-performing team, fostering stability and growth through effective people management and leadership development.
Brand Manager
Suu Balm Malaysia - Livemed Sdn Bhd
10.2017 - 01.2019
- Successfully launched the Suu Balm product range in Malaysia's retail and medical channels from the ground up, starting with the original Suu Balm Moisturiser.
- Created and enhanced brand visibility through the development and execution of targeted, high-impact marketing campaigns.
- Monitored and optimized marketing efforts to ensure brand consistency and strengthen customer engagement.
- Managed and expanded sales and distribution channels, continuously identifying new growth areas.
- Built and scaled a lean sales and operations team aligned with evolving business needs.
Assistant Product Manager
Delfi Marketing Sdn Bhd
10.2015 - 09.2017
- Supported the General Manager in brand development initiatives and profitability planning.
- Won Watsons Innovation Day competition Gold Prize RM 50,000 listing package with the GTM strategy & plan of Dermal Therapy Blistop Spray for on-the-go blisters prevention
- Developed and executed brand positioning and promotional strategies within budget.
- Managed consumer and trade marketing campaigns, ensuring on-time and within-budget delivery.
- Monitored competitor activity, market trends, and consumer insights to guide brand strategy.
- Collaborated cross-functionally with sales, production, and external partners to execute marketing initiatives.
Product Executive
Delfi Marketing Sdn Bhd
02.2014 - 09.2015
Assistant Purchaser
AEON Co. (M) Berhad
10.2012 - 01.2014
- Managed sourcing, quality audits, and supplier relationships for organic produce.
- Planned in-store events and advised promoters on sampling to drive customer engagement.
- Negotiated contracts, pricing, and logistics with suppliers to ensure quality and supply stability.
- Supported marketing efforts through effective merchandising and compliant labeling.
Education
Bachelor of Science - Food Science & Nutrition
UCSI University
Kuala Lumpur 04.2001 -
Skills
Business Strategy & Revenue Growth
Change management
Cross-functional team coordination
Customer Relationship
Effective communications
Leadership Development & Empowerment
Teamwork and collaboration
Territory management
Interests
Board games
Travelling
Timeline
National Business Manager
Suu Balm Malaysia - Livemed Sdn Bhd
04.2021 - Current
Business Manager
Suu Balm Malaysia - Livemed Sdn Bhd
02.2019 - 03.2021
Brand Manager
Suu Balm Malaysia - Livemed Sdn Bhd
10.2017 - 01.2019
Assistant Product Manager
Delfi Marketing Sdn Bhd
10.2015 - 09.2017
Product Executive
Delfi Marketing Sdn Bhd
02.2014 - 09.2015
Assistant Purchaser
AEON Co. (M) Berhad
10.2012 - 01.2014
Bachelor of Science - Food Science & Nutrition
UCSI University
04.2001 -