Shamsida Baharnordin

Financial Planning and Analysis:

• Develop and maintain financial models, forecasts, and budgets to support strategic decision-making.
• Mentor junior account managers and executives, fostering their professional growth and skill development.
• Streamline account management processes, improving overall efficiency and productivity.
• Analyse financial data, trends, and performance, providing actionable insights and recommendations for improvements.
• Monitor key financial metrics to identify cost drivers and report on the financial health of clients.
• Oversee day-to-day financial operations, including cash flow, accounts payable, accounts receivable, and fixed assets.
• Ensure the preparation of financial statements, including income statements, balance sheets, cash flow statements, and notes to accounts.
• Ensure compliance with accounting principles, regulatory requirements, and tax laws.
• Manage and maintain relationships with banks, auditors, and tax agents.
• Collaborate closely with the CFO to design, develop, and implement financial policies and process maps.
• Continuously update financial policies and processes to align with industry best practices and regulatory changes.
• Risk Management:
• Design and implement internal controls and financial policies to safeguard company assets and mitigate risks.
• Team Leadership:
• Lead and mentor a team of financial professionals, providing guidance and support to help them excel in their roles.
• Reporting:
• Prepare and present financial reports and analysis to clients, offering valuable insights into performance and areas for improvement.
• Attend monthly meetings and Annual General Meetings (AGM) to present detailed financial performance reports and provide a comprehensive annual financial briefing.
• Key Achievements:
• Successfully managed high-value client accounts, ensuring exceptional service delivery and driving long-term business growth.
• Addressed and cleared backlogs of unresolved tasks left by previous staff, as well as backlogs from a newly acquired project previously managed by another property management company. Streamlined processes to resolve all outstanding issues efficiently.
• Became a key member of the internal audit team, conducting thorough investigations and post-mortem analyses of problematic projects or terminated sites. Prepared comprehensive reports identifying root causes and areas for improvement.
• Contributed to revising company policies and procedures, leading to enhanced project management practices, improved risk mitigation strategies, and better service delivery.
• My efforts in auditing and process improvement boosted operational efficiency and strengthened client relationships by proactively addressing issues and implementing strategic solutions.

.Accounts Receivable (AR) Management:
• Prepare and issue invoices to customers.
• Update AR receipts and manage AR ageing reports.
• Send statements of account to customers.
• Oversee company cash collection and liaise closely with the Operations team.
• Provide weekly updates on collection status to the Finance Manager.
• Represent the Finance department in meetings related to new contracts, focusing on invoice formats and GST queries (Output Tax)

Accounts Payable (AP) Management:
• Supervise the AP team, ensuring accurate coding in the system, especially with GST considerations (Input Tax).
• Review and update contractual Purchase Orders in the system.
• Check and review invoices and payments prepared by the Accounts Assistant/Executive.
• Monitor staff advances, petty cash reimbursements, and claims, ensuring compliance with GST coding.
• Review AP ageing and ensure timely payments in line with the CFO-approved budget.
• Oversee statutory payments (EPF, PCB, corporate tax, and other staff deductions).
• Ensure timely supplier payments and manage cash term agreements

Cash & Financial Management:
• Ensure effective cash management for AWSB, AWFM, and ELS.
• Prepare month-end closing for the three companies, including dormant companies.
• Prepare journal adjustments, GL reconciliation, and intercompany reconciliations.
• Monitor and manage overhead payments (utilities, rental, etc.) to ensure timely disbursement.
Project & Job Costing:
• Prepare project job costing reports for 35 concession projects and 13 commercial projects, focusing on gross profit (GP) for each site.

Financial Reporting & Compliance:
• Prepare accurate management accounts for AWSB, AWFM, and ELS, including dormant companies.
• Review AP & AR for inter-company transactions.
• Maintain the Fixed Asset Register and oversee asset capitalization and depreciation.
• Ensure compliance with financial, statutory audit, and tax regulations.
• Manage GST reporting and submissions for AWSB (monthly), AWFM (quarterly), and ELS (quarterly).

Auditing & Taxation:
• Liaise with auditors, tax agents, bankers, and customs officials.
• Prepare audit listings annually and provide tax analysis for all companies.
• Ensure compliance with tax reporting requirements.

Budgeting & Forecasting:
• Prepare budgets for AWSB, AWFM, ELS, and dormant companies.
• Review and analyse financial performance to support strategic decision-making.

Internal Controls & Process Improvement:
• Identify weaknesses in the existing finance structure and propose improvements to top management.
• Ensure the implementation of internal controls to comply with regulatory laws and financial requirements.
• Provide briefings to Operations staff on GST updates and regulatory changes
GST Compliance & Reporting:
• Handle GST submissions for AWSB (monthly), AWFM (quarterly), and ELS (quarterly).
• Support procurement teams in negotiating vendor contracts and internal customer requirements.

Headquarters (HQ) Financial Management:
• Oversee the preparation and delivery of HQ P&L Accounts, ensuring the timely submission of Departmental Expenditure Accounts and Media Profit & Loss Accounts within 3 working days after month-end closing, focusing on speed, accuracy, and cost control.
• Manage Advertising Recoveries, ensuring completeness and timely receipt from media companies within 2 working days after financial month-end closing.
• Ensure accurate inter-company billing and reconciliation, delivering billing within 2 working days of month-end closing and resolving any discrepancies. Maintain no more than 60 days of overdue inter-company balances.

Accounts Payable & Claims Management:
• Oversee payment to creditors, Income Tax, and Head Office Executive monthly claims, ensuring all expenses, including cinema and head office costs, are correctly allocated and paid on time.
• Ensure accuracy of account codes, amounts, and proper documentation for monthly claims.
• Maintain Head Office Stock Accounts, including xenon bulbs, spare parts, and consumables, ensuring that stock purchases and issues are fully accounted for and physical stock matches the GL records.
• Ensure bank guarantee renewals are completed 2 weeks before expiry and sent to the relevant authority.
Reconciliation & Reporting:
• Ensure timely Head Office accounts reconciliation is completed before the third week after month-end closing. Identify and investigate any reconciliation discrepancies, ensuring resolutions are made before the next month's closing.
• Manage GSC Corporate Credit Card expenses, ensuring proper allocation and timely payments of head office and cinema-related expenses.
• Prepare monthly GL Reconciliation for accruals and prepayments, maintaining an updated Fixed Asset Register and monitoring the Fixed Asset Account. Run depreciation accounts and ensure all assets are capitalized before month-end closing.

Account Receivable Management:
• Oversee Accounts Receivable (AR) functions, including invoice preparation, payment follow-up on a monthly basis, updating and reconciling AR balances, and managing AR ageing reports.
• Prepare and send Statements of Account (SOA) to customers to ensure timely collections.
Additional Duties:

• Prepared monthly reconciliation of bank accounts and took corrective actions on deviations.
• Ensured compliance with all relevant regulations, maintaining accurate records of financial transactions and reporting requirements.
• Analysed financial statements against forecasts to prepare high-level variance analysis.
• Enhanced company cash flow with diligent accounts receivable management and timely collections.

• Account Receivable :-
• Fully responsible to prepare invoices/billing
• Update payment and reconcile Accounts Receivable Balance
• Monitor and check on overdue Accounts Receivable
• Chasing payment
• Prepare Debtors Ageing Report
• Update Debtors Report
• Prepare and update Daily Sales Report
• Ensure Credit Control Policy is strictly adhering and all documentations are in place
• Able to evaluate the credit risk factor
• Accounts Payable :-
• Prepare Payment for Creditors and statutory payment
• Prepare Creditors Ageing Report
• Update payment and reconcile Accounts Payable balance
• Others
• Prepare Cash Book – Daily Task
• Prepare Journal Voucher / Adjustment to GL
• Prepare Bank Reconciliation
• Prepare Costing Report
• Monthly Sales Report
• Prepare Gross Profit Report
• Prepare Management Account
• Liaise with bankers, External Auditors, Tax agent, LHDN & etc
• Monitor/ Reimbursement of Petty Cash – Updated Petty cash listing
• GL reconciliation – Prepayment / Accrual
• Maintained & update Fixed Asset Register
• Maintained & updated Bank Guarantee – (Renewal & New BG)
• Fully responsible handle full set of accounts for subsidiary company

• Daily Task:
• Prepare daily revenue report
• Sorting documents submitted by front office and outlets cashiers
• Checking all documents related to hotels revenue are posted correctly by front office and outlets cashiers
• Make sure all the amounts posted tally against Trial Balance
• If any variance investigate immediately
• Compile all the documents and submit to Income Auditor to verify
• Checking and do batching on daily credit card transaction
• Ties up the amount posted in the system with the amount charged to guest’s credit card against credit card transaction details
• Investigate immediately if any variance occurs
• Do manually adjustment for outlet revenue in the opera system
• Weekly Task:
• Prepare SPA revenue report
• Prepare complimentary rooms report
• Prepare car park revenue report