MS Office ( Power Point,Excel & Word )
Shamel Yusoff
Marketing Manager
Shah Alam ,Selangor
Summary
Innovative Marketing leader with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 4 years of progressive experience on a global scale and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
2
2
Languages
5
5
years of post-secondary education
9
9
years of professional experience
Work History
Marketing Manager
NSTY Worldwide (M) Sdn Bhd
Shah Alam, Selangor
10.2017 - Current
- Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Developed innovative and targeted collateral to support overall branding objectives.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Implemented marketing strategies which resulted in 25% growth of customer base in Malaysia, Indonesia & United Kingdom.
- Successfully project managed numerous multi-lingual social media and email campaigns simultaneously.
- Helped incorporate product changes into marketing message to drive customer engagement and firm profits.
- Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Increased consumer leads by 47% through development of targeted advertisements and dealer direct response program.
- Created 11 marketing campaigns in 2019-2020, which resulted in 12% increase in revenue.
- Briefed senior executives on monthly projections, product launches and other marketing plans.
- Planned and executed events and marketing programs, On 2019 product launch bring more than 8000 attendees.
- Developed creative programs to meet business goals, including partnership building, event sponsorship, activation platforms and consumer experience design.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Monitored return on investment of online and social media marketing efforts.
- Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships.
- Tracked innovations in social media and worked with key functional groups to adopt emerging technology.
- Devised strategies and roadmaps to support product vision and value to business.
- Analyzed and reported social media and online marketing campaign results.
- Led and managed talented teams of 10 to plan and implement project tasks meeting timelines and exceeding expectations.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Successfully launched offline and online consumer targeting and marketing strategy.
- Outlined omnichannel channel goals across brands and digital platforms, including store systems, web, mobile and marketing systems.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Created social media content with consistent content and tone.
- Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
- Promoted programs, products and services with multi-channel strategies.
- Managed centralized marketing resources for entire area.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
Site Supervisor
Guai Jaya Sdn Bhd
Bandar Baru Bangi , Selangor
02.2015 - 12.2016
- MALAYSIAN CERTIFICATE OF EDUCATION DEC 2010.
- Oversaw entire building turnover process, enhancing communication between all construction management to facilitate smooth completion.
- Supervised contractor work processes and adherence to project schedule.
- Complied with safe operating practices and assessed operational procedures against best practices.
- Communicated daily with vendors to keep project fully operational.
- Created weekly and monthly reports and presentations for management team.
- Read pump controls and piping configurations, testing calibration and monitoring equipment.
- Oversaw employee attendance record, handled payroll and ordered new materials for sites.
- Provided general office administration, including correspondence, filing and spreadsheet development.
- Kept sites compliant with OSHA, federal, state and local regulations to prevent unnecessary delays.
- Scheduled labor, ordered materials and coordinated with other contractors to complete projects.
- Read plans and blueprints and communicated to workers.
- Actively communicated with crew and responded effectively to all questions, helping to build positive working environment for all.
- Administered budget, tracked expenses and documented changes.
- Asserted control over material usage and contractor man-hours to keep projects in line with budgetary restrictions.
- Collaborated with management, technical crew members and fellow supervisors to organize efficient operations and achieve demanding schedule targets.
Sales & Services Technician
S&S L.E.D Lighting
Gemas, Negeri Sembilan
06.2014 - 01.2015
- Worked alongside retail representatives to boost sales by enhancing product presentations and advertising collateral.
- Engaged with customers to effectively build rapport and lasting relationships.
- Delivered high level of assistance by locating products and checking store system for merchandise at other sites.
- Educated customers on promotions to enhance sales.
- Maintained records related to sales, returns and inventory availability.
- Tracked stock using company inventory management software.
- Liaised with customers and recommended specific products and specials, aligning with individual needs, requirements and specifications.
- Evaluated inventory and delivery needs, optimizing strategies to meet customer demands.
- Organized racks and shelves to maintain store visual appeal, engage customers and promote specific merchandise.
- Answered customer questions regarding sizing and accessories and explained how to properly care for merchandise.
- Processed product returns and assisted customers with other selections.
- Completed orders through online system and organized product deliveries to meet customer timetables.
- Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases.
Technician
Liemaswaja Enterprise
Gemas, Negeri Sembilan
01.2014 - 05.2014
- Process, Instrumentation & Control PROFILE EDU CATI ON EXP ERTI SE.
- Perform complex mechanical alignments and calibration of equipment to quality standards.
- Determined maintenance requirements and assigned repairs to qualified employees.
- Meticulously tracked all parts and devices used on each service call.
- Read manuals and manufacturer instructions to effectively install and troubleshoot devices.
- Assisted Contract Manager in developing specialized fixtures, test equipment and procedures for failure analysis.
- Kept work consistently compliant with 5S standards.
- Completed all job reports and logs immediately following service calls.
- Leveraged knowledge of raw materials, production processes, quality control, costs and other techniques to maximize effective manufacture and distribution of goods.
- Reviewed technical documentation to complete equipment maintenance and repair.
- Completed daily, weekly and monthly checklists on building equipment to maintain records of scheduled maintenance procedures.
- Evaluated systems according to predetermined checklist and noted issues.
- Documented all changes and actions in computer-based tracking system.
Physical Fitness Instructor
Fit Army Gym
Gemas, Negeri Sembilan
06.2014 - 05.2017
- Designed specific workout systems for individual clients based on performance ability.
- Developed, planned and led personal and group fitness sessions as well as well-known specialty fitness programs.
- Developed organization systems for personal fitness plans, records and contracts.
- Educated customers on preventative care, nutrition, fitness, stress management and ergonomics.
- Educated club members about relationship between nutrition and fitness.
- Created inspirational physical training initiatives to foster healthy lifestyle decisions.
- Educated customers through creative presentations about health and personal benefits of services.
- Trained clients during strength training, cardio vascular exercise and stretching.
- Grew customer base through word-of-mouth referrals based on customer satisfaction and results.
Education
Diploma - Electrical & Electronic Engineering
German Malaysian Institute
Bandar Baru Bangi 01.2011 - 12.2013
High School Diploma -
Jasin Technical Secondary School
Jasin Melaka 01.2009 - 12.2010
Skills
Public and Media Relations
Market Positioning
Budgeting and Allocation
Campaign management
Brand development
Market Analysis
Staff Management
Strategic Planning
Product development
Marketing and advertising
Client communication
Cultural awareness
Corporate Communications
Microsoft Office
Accomplishments
- Resolved product issue through consumer testing.
- Supervised team of 12 staff members.
- Awarded as “Best Branding & Marketing in United Kingdom” in Vaporound Awards 2017 - 2020.
- Managed local product launching event in 2019 from concept creation to launch and oversee more than 8000 attendees.
- Supported Don't Fake Up Campaign that resulted in a 11% increase in customer engagement and resolved business partner issue in primary market. ( United Kingdom, United States & South Africa )
- Managed production of Music Video "Bukan Senang Nak Senang" Akeem Jahat ft Pakdin and "Back to Back" K-Clique from concept creation to launch.
Software
Google Suites ( Drive, Docs, Sheet, Slides, Form)
SEO ( Google Analytics )
Web ( CMS, WordPress, Elementor, WooCommerce)
Collaboration ( Dropbox )
Application ( E-Commerce, CRM, Affiliate System, Payment Gateaway )
Social Media ( FB, IG, Twitter, Youtube, HootSuite, Buffer )
Timeline
Marketing Manager
NSTY Worldwide (M) Sdn Bhd
10.2017 - Current
Site Supervisor
Guai Jaya Sdn Bhd
02.2015 - 12.2016
Sales & Services Technician
S&S L.E.D Lighting
06.2014 - 01.2015
Physical Fitness Instructor
Fit Army Gym
06.2014 - 05.2017
Technician
Liemaswaja Enterprise
01.2014 - 05.2014
Diploma - Electrical & Electronic Engineering
German Malaysian Institute
01.2011 - 12.2013
High School Diploma -
Jasin Technical Secondary School
01.2009 - 12.2010