SHALINI NADARAJU
Cyberjaya, Selangor,10
Summary
A technology-savvy associate who is highly effective in developing and deepening diverse relations to secure coverage for the company and clients. Persuasive, dynamic, and decisive professional.
Overview
2
2
years of professional experience
Work History
GRANTS & INCENTIVE EXECUTIVE
MALAYSIA DIGITAL ECONOMY CORPORATION (MDEC)
03.2023 - Current
- Prepared press releases in both Malay and English, and inserting CEO quotes for events in collaboration with the Funding Facilitation Department and external partners.
- Created and managed social media content, including captions and posters, ensuring consistent communication and promotion of funding initiatives.
- Managed EDM (Electronic Direct Mail) campaigns separately for targeted communication, delivering updates, and promotional materials for funding programs.
- Collaborated with both local and global external partners to ensure smooth business operations.
- Collaborated with World Financial Symposiums and Nihon M&A for global Mergers and Acquisitions Programmes.
- Orchestrated and planned the design and development of promotional programs for Funding Facilitation initiatives, including the Malaysia Digital Catalyst Grant (MDCG) and Global Testbed Initiative (GTI) incentive.
- Supported and executed the Funding program plans, strategies, and resource allocations for both quarterly and yearly reporting purposes.
- Prepared partnership agreements for GTI applicants and assisted the Legal Department.
- Prepared grants and incentives-related approval papers for the Board and EXCO.
- Developed Grants and Incentive SOP Frameworks.
- Created application funnels for funding and grant programs, and developed partnership promotions.
- Conducted pre-screening and due diligence on incentives and grants applicants for milestone review, and prepared documents for disbursement.
- Updated promotional materials, such as presentation decks and EDMs, for funding and grants programs.
- Developed FAQs and addressed applicant concerns for grants and incentives.
- Conducted business intelligence activities, including profiling funding program applicants and grant recipients, identifying next steps, and required support.
- Monitored grant and incentive deliverables, and maintained continuous engagement with grants departments.
- Provided planning, coordination, and management support for projects and initiatives under the Funding Facilitation Department.
- Prepared, monitored, and maintained project progress, outlining development, deliverables, and timelines for the grants and incentives.
- Assisted in defining project objectives, work plans, and implementation strategies.
MARKETING INTERN
SOFT SOLVERS SOLUTION SDN BHD
05.2022 - 08.2022
- Contributed to the company's marketing efforts including social media, email marketing, content marketing, SEO, weekly collaterals, and other activities
- Planned and implemented continuous marketing activities and events to enhance the company and product image and branding
- Performed market analysis and research on competitors and the latest trends
- Assisted with the creation and execution of social media campaigns
- Monitored and reported on the performance of the Digital Ads (Social media and Google)
- Promoted products and services to clients and negotiate contracts and packages with the aim of maximising profits
- Diagnosed and reviewed documents
- Met clients virtually or during sales visits
- Attended trade exhibitions, conferences, and meetings
- Familiar and produced leads with social medias: Facebook, Instagram, LinkedIn, Twitter and Tiktok
- Researched prospects, made sales calls, requested clients for a meeting, and sent follow-up emails to other business organisations.
Education
BACHELOR OF COMMUNICATION (HONOURS) - STRATEGIC COMMUNICATION
MULTIMEDIA UNIVERSITY
2023
FOUNDATION IN ENGLISH -
MULRIMEDIA UNIVERSITY
11-2019
Skills
- Copywriting
- Microsoft Office (Word, Powerpoint, Excel, Access)
- Marketing & Communications
- Photoshop (Adobe & Canva)
- Stakeholder management
- Campaign coordination
- Investors relations
- Digital marketing
- Able to work both in teams and individually
- Excellent communication skills
- Good leadership skills
- Great negotiation and problem solving skills
- Highly organised
Languages
English
Proficient
C2
Malay
Proficient
C2
Tamil
Advanced
C1
Timeline
GRANTS & INCENTIVE EXECUTIVE
MALAYSIA DIGITAL ECONOMY CORPORATION (MDEC)
03.2023 - Current
MARKETING INTERN
SOFT SOLVERS SOLUTION SDN BHD
05.2022 - 08.2022
BACHELOR OF COMMUNICATION (HONOURS) - STRATEGIC COMMUNICATION
MULTIMEDIA UNIVERSITY
FOUNDATION IN ENGLISH -
MULRIMEDIA UNIVERSITY
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