SHAHIRA AHMED BAZARI

• Led the largest philanthropic foundation in Malaysia with an endowment of RM3.0bn (approx. USD700mn)
• Worked with 500+ social enterprises, funded 600+ projects with cumulative distribution of RM1.4bn (approx:USD300mn) impacting 2.5mn people in Malaysia from 2015-2023
• Distributed record 5X more during pandemic through public-private-philanthropic partnerships
• Revolutionized Malaysia's social impact ecosystem through forward looking approaches in philanthropy, social investments, impact measurements, collaborations and social innovations.
• Innovative and action-oriented leader in public-private-philanthropic partnership models anchored on governance, trust and transparency.
• Thought leader and regular contributor to social sector publications and articles and notable speaker in key social knowledge platforms.
• Strategic advisor in ESG (Environmental, Social, and Governance), responsible business practices, and integration of sustainability and social investments (CSR).
• Key strengths in driving systemic change, navigating complex stakeholder landscapes, leading in ambiguous environments, and advocating for policy reforms.
• Respected leader in policy platforms specifically on youth, entrepreneurship, and women issues.

• Sovereign wealth fund of Malaysia, with investment portfolio of RM120 billion.
• Shaping and influencing positive image and reputation of Khazanah through strategic communication counsel, proactive stakeholder engagement strategy, brand architecture, media relations, investor relations anchored on truthful positioning and authenticity.
• Played a pivotal role in the establishment of Khazanah's philanthropic arm, Yayasan Hasanah, from 2013 to 2015.
• Appointed Managing Director of Yayasan Hasanah in July 2015.

• Established and protected the business and reputation of P&G Malaysia (RM1 billion business) and its brands via effective crisis management, risk management, CSR, media relations, government relations, networking, consumer relations hotline, sponsorships, branding.
• Official spokesperson for P&G Malaysia.
• Lead, conceptualize and provided direction to business on strategic brand PR management for all brands in Malaysia holding leading positions within its categories.
• Established professional alliances and influencer marketing strategies that enhance brand strategies with professional bodies, government agencies, NGOs and professional community.
• Lead a team of 5 agencies (and multifunctional teams) in delivering the corporate and brand PR work for P&G Malaysia and Singapore.
• Consistently exceed 3X ROI on all media and marketing mix investments, and award-winning campaigns.
  

• Led Special Projects and US portfolio.
• Established corporate communications and media relations function including event management, sponsorship, publications, special interests' projects, and overall guardian of brand equity.
• Managed US portfolio leading US congressional delegation visits to Malaysia and worked with US-ASEAN Business Council in Washington, DC in joint advocacy programs for US-Malaysia businesses.
• Accolades include the publications of Malaysia Today (coffee table book), Mahathir: CEO Malaysia Inc (CD-ROM, Book & Video), design, author/editor and conceptualization of ASLI REVIEW (Quarterly thought-leading publication).

US-ASEAN Business Council is an international trade & development advocacy organization responsible for providing support for US-ASEAN bilateral relations. Worked with Director of Information to develop Council’s monthly newsletter, conducted research, event management and overall press relations.