Summary
Overview
Work History
Education
Skills
Software
Timeline
Hi, I’m

Shabira Anjum Z

Regional Lead | Delivery Manager | Technical SME
Kuala Lumpur,14
Shabira Anjum Z

Summary

Accomplished Regional Lead and AEM SME at RAPP Malaysia, adept in operations management and cross-functional team coordination. Expert in leveraging AEM for digital transformations, demonstrated through successful project implementations and process optimizations. Proven track record in enhancing team capabilities and client relationships, ensuring seamless integration and maximized growth potential.

Overview

15
years of professional experience

Work History

Rapp Malaysia

Regional Lead | AEM SME
06.2022 - Current

Job overview

  • Streamlined operations by identifying inefficiencies and implementing process improvements.
  • Developed comprehensive budgets and financial forecasts, ensuring the efficient allocation of resources for maximum growth potential.
  • Established performance metrics for the regional team, tracking progress against targets on an ongoing basis to drive continuous improvement efforts.
  • Served as AEM SME Mercedes-Benz IT, internal IT and other vendors, leveraging Agile project management principles to deliver technical solutions & error-free technology components.
  • Collaborated with cross-functional teams for seamless integration of AEM systems into existing infrastructure.
  • Trained internal team members on AEM development techniques, contributing to a more knowledgeable workforce.

Hong Leong Bank Berhad

Manager | AEM Architect
03.2017 - 06.2022

Job overview

  • Accountable for creation and maintenance of customer journey & experience in corporate website via AEM.
  • Understand business problems to be solved, provide technical direction and solution to convert business requirements into digital mode using AEM Platform.
  • Present Project ideas and solutions to ‘C’ levels with prime focus on revenue generation.
  • Worked on migrating HLB/HLISB websites from AEM 6.2 to AEM 6.5 platform.
  • Integrated AEM website with core Internet Banking backend systems.
  • Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
  • Cross-trained existing employees to maximize team agility and performance.
  • Accomplished multiple projects end to end implementation in AEM within established timeframes.
  • Leverage on Adobe analytics & AEM to enhance the performance of the website. Analyze website stats using Adobe Analytics & provide insights that will help to assess & improve user journey/content/promotions in the website.
  • Integrated Google Optimize tool for A/B testing.

Infosys Technologies

Technology Analyst
03.2009 - 10.2016

Job overview

  • Reduced technical debt by refactoring legacy code and implementing modern development methodologies.
  • Served as lead developer for isolated team, leveraging Agile project management principles to deliver error-free technology components.
  • Facilitated AEM software design, development and implementation in close collaboration with company leadership.
  • Implemented responsive design principles for improved mobile accessibility across all device types.
  • Resolved complex technical issues through rigorous troubleshooting and root-cause analysis, minimizing downtime and disruptions to business operations.

Education

Vel High Tech SRS Engineering College
India

Bachelor of Engineering from Electrical, Electronics And Communications Engineering
04.2001

University Overview

Skills

Operations Management

Software

Core Programming Languages :AEM, Java, HTML5, CSS3, JQuery, JavaScript, Jsp, HTL, Bootstrap, AspNet

Analytics : Power BI, Adobe Analytics, Google Analytics

Tools : JIRA, Confluence, Ryte, Eclipse, Putty, Producteev, Visual Studio, Adobe Photoshop, GIMP

Database : SQL Server, Oracle

Timeline

Regional Lead | AEM SME
Rapp Malaysia
06.2022 - Current
Manager | AEM Architect
Hong Leong Bank Berhad
03.2017 - 06.2022
Technology Analyst
Infosys Technologies
03.2009 - 10.2016
Vel High Tech SRS Engineering College
Bachelor of Engineering from Electrical, Electronics And Communications Engineering
04.2001
Shabira Anjum ZRegional Lead | Delivery Manager | Technical SME