Serence Lew Pui See
Partnership /Marketing
Kuala Lumpur,14
Summary
I am an assertive individual with a passion for outdoor activities and a strong commitment to personal wellness. My dedication to maintaining sobriety and focus drives my daily routine, starting with physical activity to fortify my determination. I thrive on challenges, approaching them with perseverance and a strategic mindset, always seeking optimal solutions.
Overview
2026
2026
years of professional experience
2012
2012
years of post-secondary education
3
3
Languages
Work History
Regional Senior Commercial Manager
Plaza Premium Group
07.2024 - Current
- Increased profitability by negotiating favorable contract terms with suppliers and clients.
- Facilitated effective communication between departments, ensuring alignment of goals and seamless project execution.
- Lead commercial strategy and revenue growth across the Southeast Asia market, managing key partnerships with banks, airlines, corporate, travel partners, and other stakeholders.
- Implemented strategic pricing models, optimizing profit margins without compromising client relationships.
- Drive 360° partnership initiatives, fostering strong relationships and collaborating on co-branded campaigns to maximise revenue opportunities.
- Oversee Smart Traveller, the Group’s loyalty app, focusing on feature enhancement, marketplace expansion, awareness building, and public education through partner exposure.
- Plan and execute tailored go-to-market strategies, aligning marketing initiatives with commercial objectives.
- Utilize a data-driven approach to monitor and analyses key metrics, including revenue performance, passenger volumes, and marketing ROI.
- Conducted thorough market analysis to inform decision-making and drive business growth.
- Developed new business opportunities by identifying potential clients and establishing strong relationships.
- Presented regular performance reports to executive leadership, providing valuable insights into commercial activities that informed strategic decisionmaking.
- Used key metrics and prepared reports for senior management to monitor performance of commercial activities.
- Built relationships with partners and community to establish long-term business growth.
Project Manager (Adhoc)
Incubase
1 2023 - 06.2024
- Dynamic Event Marketing Manager: Demonstrated success in executing global marketing strategies for renowned Intellectual Properties (IPs)
- Seeking opportunities to apply expertise in coordinating with local event organizers and principals to ensure flawless execution of marketing plans and exhibitions
- Comprehensive Marketing Leadership: Led comprehensive marketing strategies, including PR, digital and traditional marketing, budget management, social media engagement, and KOL collaborations, ensuring competitive brand positioning across diverse channels
- Experience Highlights: Managed and promoted IPs like Toei Anime characters and collaborated with global brands like Warner Brothers, Disney, and Illumination
- Orchestrated marketing plans and exhibitions in international markets, optimizing brand communication and maximizing ROI through ad buys and strategic partnerships.
Head Of Partnership
OPPO Malaysia
08.2021 - 12.2022
- Led MY OPPO sales & marketing team, enhancing conversion rates, user experience, and brand awareness
- Cultivated brand partnerships, collaborated with other brands for resource exchange, and facilitated attractive purchase promotions
- Achievements: Enhanced loyalty app functionality, driving benefits retention and millions in sales traffic
- Negotiated multiple contracts with top brands, contributing to sustained profitability and revenue growth
- Established effective partnerships in Malaysia with potential for global case sharing.
- Led team of 11 to cultivate relationships with internal groups and current and potential partner organizations.
Commercial Marketing Manager
Huawei Technology Consumer Business Malaysia
12.2016 - 07.2021
- Developed commercial channels and partnership platforms, driving traffic and membership growth
- Managed B2B commercial partnerships, annual contracts, and joint business plan collaborations
- Key Accomplishments: Closed major contracts with local brands, achieving significant sales and awareness traffic
- Developed a VIP app and consolidated databases, exceeding quarterly KPIs and establishing impactful partnerships.
Customer Development Senior Exec / Asst Manager
Guinness Anchor Berhad
01.2010 - 10.2016
- Achievements: Consistently achieved sales targets and successfully renewed contracts within company guidelines
- Promoted within company timelines, showcasing leadership, negotiation, and account management skills.
Corporate Development Executive
Al Rajhi Banking & Investment Corporation
01.2008 - 12.2009
- Key Contributions: Provided direct sales support, managed databases, and secured panel banking agreements, driving revenue growth
- Maintained premier banking services for corporate and SME clients, achieving quarterly revenue targets.
Education
Bachelor's Degree in Marketing -
SEGi College
Diploma in Marketing - undefined
INTI College Subang Jaya
Skills
Event planning and execution
Public and media relations
Strategic marketing and campaign development
Client relationship management
Budgeting and financial management
Team leadership and collaboration
Strong communication and interpersonal skills
Additional Information
Kuala Lumpur, Selangor, Female, Cheras, Kuala Lumpur, Malaysia
Timeline
Regional Senior Commercial Manager
Plaza Premium Group
07.2024 - Current
Head Of Partnership
OPPO Malaysia
08.2021 - 12.2022
Commercial Marketing Manager
Huawei Technology Consumer Business Malaysia
12.2016 - 07.2021
Customer Development Senior Exec / Asst Manager
Guinness Anchor Berhad
01.2010 - 10.2016
Corporate Development Executive
Al Rajhi Banking & Investment Corporation
01.2008 - 12.2009
Diploma in Marketing - undefined
INTI College Subang Jaya
Project Manager (Adhoc)
Incubase
1 2023 - 06.2024
Bachelor's Degree in Marketing -
SEGi College
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