Over 10 years of working experience in automotive industry since she joined UMW Toyota, Lexus Malaysia and then PROTON. She is currently the Head of New Energy Business at Proton Global Services Sdn Bhd (a fully owned subsidiary of Proton Edar) to spearhead the new energy projects within the whole Proton Ecosystem by Identifying, developing and growing revenue streams for the company. Successful record of building partnerships and impressive revenue generating skills such as Solar PV, Energy Efficiency LED Projects, Energy Audit, Energy Storage System and etc.
Hi, I’m
SEE LING (SHASHA) CHAN
Business Development / Business Management
Puchong
Summary
Overview
11
years of professional experience
10
years of post-secondary education
8
Languages
Work History
New Energy, PROTON Global Services Sdn Bhd
Head of Business Unit
03.2021 - Current
Job overview
- Take overall responsibility for the new energy business unit including but not limited to: - Identify, develop and grow revenue streams
- Hire, manage and enhance the unit’s manpower resources
- Achieve measurable gains that can be reflected in PROTON’s ESG score
- To provide an energy saving solution to stakeholders that delivers cost savings and helps lead to carbon neutrality within PROTON Ecosystem
- Perform detailed evaluation and strategy for new businesses
- Plan, lead and execute on-ground activation events to promote PGS products
- Act as a window of communication between external and internal customers, vendors and PGS
- Achievements:
- Successfully brought in the LED Relamping Project through EPC Contract at Proton Casting Plant in 6-month time and generated >RM600,000 of revenue for over 4 years
- Developed solar energy business plan for dealers and successfully installed the first project at Harima Auto
- Lead the production team to record and edit the video for the virtual launch of Proton R3 merchandise and lubricants range on 20 Jan 2022 and achieved >RM280,000 PR value, >145,000 views on social media
- Planned, lead and successfully executed the launch of the first authorised R3 dealer at Setia Gemilang Sdn Bhd in Jan 2022
- Lead and coordinated for the MOU signing ceremony between PGS and Solaroo and achieved >RM450,000 of PR value.
PROTON Sdn Bhd
Special Officer
01.2020 - 03.2021
Job overview
- To support all matters related to DCEO of PONSB and advise DCEO of any potential matters that may arise
- To undertake any instructions of any assignments related to Proton group of companies given by DCEO of PONSB
- Follow up and close monitor all related key assignments and project under purview of DCEO
- Reviewing and assessing incoming documents and approval papers prior to final submission to DCEO for approval
- Ensuring the smooth running of assignments and project carried out by respective PICs to ensure following time line given and result expectation by DCEO
- Continuously engage with respective Div / Dept heads to close expectation gaps and align to DCEO’s expectation in conducting daily business operation
- To ensure the organization process is fully complying with PROTON's policies and procedures relevant to own responsibilities.
Proton Edar Sdn Bhd
Marketing Event Management
02.2019 - 01.2020
Job overview
- Lead and manage event plans; conducting needs analysis, identifying key event objectives, ancillary event plans, managing timelines and sourcing sponsorship opportunities from industry partners
- Created new merchandises such as media gifts, door gifts, event T-Shirt, and prizes for events
- Managed the stock inventory for merchandises and furniture from events
- Managed cross-functional teams prior to and during events including the assignment of tasks to ensure successful execution on the day of the event
- Creation of event briefing decks and approval papers for senior management sign-off including briefing the Deputy CEO and CEO about event objectives and budgets
- Ensured successful event execution as planned
- Managed internal and external stakeholders to ensure objectives, expectations and ROI for events are met
- Managed pitching and appointment of vendors and agencies for events
- Created reports and manage event budgets against allocated funds to ensure minimal overspending
- Achievements:
- Lead of Stock Inventory for merchandises and created merchandises for events in-charged
- Event manager for the PROTON X70 Malaysia – China Amazing Trip
- Project leader for Proton Exora RC product launch and media drive event
- Project leader for Proton X70 Merdeka Edition product launch, for Proton 1 Tank Adventure
LEXUS Malaysia, UMW Toyota Motor Sdn Bhd
01.2016 - 01.2019
Job overview
- Created new OEM merchandises for retailing purpose & established new merchandise corner at showroom
- Handled all merchandises from top to toe, i.e from pitching, getting approval, awarding, ordering, branding & marketing, selling and managing the inventory
- Managed and created merchandises to support activities at roadshow events to attract the prospects & increase sales leads
- Built positive words of mouth among customers on their ownership experience
- Handled lifestyle events such as Golf invitational, Dining, showroom weekender & festive events
- Reinforced brand promise and ensure CI is accurately represented at each point of customer contact
- Worked closely with creative agencies to plan and develop content and creative materials related to product marketing, online and offline promotions, advertising, events, BTL and ATL materials
- Managed pitching and awarding process to agencies and vendors for customer event & Merchandises
- Communicated with dealers to implement cost sharing policy and budget efficiency.
LEXUS Malaysia
Customer Loyalty & Relation Management
01.2016 - 01.2019
Job overview
- Develop annual Lexus Car Roadshow & Showroom Weekender Events to increase brand awareness
- Created merchandises to attract the customer at roadshow and door gifts for showroom events
- Ensured roadshow activation and structure comply with Lexus corporate Identity (CI)
- Supported sales outlets order taking to achieve sales target by organizing roadshows
- Increase walk-in and test drive customers during every weekend showroom event
- Collect and help build a new customer database during roadshows
- Achievements:
- Lead for Lexus Merchandise, Lexus Roadshow & showroom event throughout the whole year
UMW Toyota Motor Sdn Bhd, Toyota
Marketing Pricing Specialist
06.2012 - 12.2015
Job overview
- Strategize and simulate vehicle pricing
- Analyze part by part costing for individual models
- Negotiate for competitive Cost and Freight (C&F) prices with Toyota Motor Company (TMC) regional office
- Achieve company per unit vehicle target profit margin
- Generate bi-annual vehicle profitability reports for all Toyota and Lexus models
- Issue price notifications to business partners for new vehicle introductions
- Forecast and track vehicle gazette foreign exchange (forex) rate
- Analyze forex impact to vehicle profit and car prices
- Achievements:
- Project leader for Annual Vehicle Insurance Premium Increase activity
- Project leader for pricing system upgrading – AS400 to SAP system.
Toyoplas Manufacturing (M) Sdn Bhd
Assistant Director of Business Development
Job overview
- Develop business strategy with desired target profit and cost
- Handle customer complaints and comments about products
- Ensure products are delivered to the customer on time
- Negotiate with suppliers on material costs (i.e
- Resins and metals)
Education
University of Malaya, SMK Padang
01.2005 - 04.2008
University Overview
Bachelor's Degree of Science from Statistics
01.1998 - 04.2004
University Overview
10As, STPM: 2As, 1B, 1C, GPA: 2.77 / 4.0
Skills
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Timeline
Head of Business Unit
New Energy, PROTON Global Services Sdn Bhd
03.2021 - Current
Special Officer
PROTON Sdn Bhd
01.2020 - 03.2021
Marketing Event Management
Proton Edar Sdn Bhd
02.2019 - 01.2020
Customer Loyalty & Relation Management
LEXUS Malaysia
01.2016 - 01.2019
LEXUS Malaysia, UMW Toyota Motor Sdn Bhd
01.2016 - 01.2019
Marketing Pricing Specialist
UMW Toyota Motor Sdn Bhd, Toyota
06.2012 - 12.2015
University of Malaya, SMK Padang
01.2005 - 04.2008
Bachelor's Degree of Science from Statistics
01.1998 - 04.2004
Assistant Director of Business Development
Toyoplas Manufacturing (M) Sdn Bhd
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