Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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SEBASTIAN LIM

SEBASTIAN LIM

Kuala Lumpur

Summary

With 13 years of experience in sales management, leadership and product development across banking and insurance industry, I have built a strong track record of driving business growth in managing cross-functional teams and delivering high-quality outcomes. Passionate about leveraging market intelligence to identify growth opportunities while fostering a proactive and collaborative work environment.

Overview

13
13
years of professional experience

Work History

Manager, Product Strategy and Implementation

AmMetLife Insurance Berhad
03.2024 - Current
  • Responsible for the implementation of various product initiatives to meet company’s business goals, Group standards and regulatory requirements.
  • Manage the product pipeline and execute development timelines for product initiatives for all distribution channels.
  • To ensure good quality and accuracy of deliverables in a timely manner.
  • Driving product and marketing strategy to ensure speed to market solutions and aligned to the company’s strategy.
  • Manage product lifecycle by continuously assessing performance and making necessary adjustments to maximise value and identify opportunities for product differentiation
  • Adapt and enhance product proposition to remain relevant and compelling for target customers
  • Establish product specifications and conduct usability testing to assess the feasibility of the product
  • Understand the product designs and work closely with Product team members on technical implementation areas so that the product initiatives can be implemented effectively and on timely basis.
  • Chair and lead weekly Agile Product Development meeting with the product task force to manage progress, risks and issues for product launches and various product and / or regulatory initiatives.
  • Coordinate and work closely with various departments (e.g. Legal, Compliance, Operations, IT, Actuarial and Marketing departments) to ensure that all the resources are well coordinated so that the product initiatives can be implemented smoothly with good quality and launched as per agreed timeline.
  • Oversee the quality and manage the timeline of materials delivered by Product team members.
  • Responsible to ensure all the necessary documentations and approval are complete and on time as required under the Product Development Process (PDP) and Product Management Framework (PMF).
  • Manage and keep track Product Day 2 items to ensure the system backlog is cleared as scheduled.
  • Review the PDP and PMF guideline on annual basis and support audit exercise when necessary.
  • Responsible (with support from the respective Product Team Lead) to gather market intelligence, perform product competitive analysis, design the product competitiveness materials and share it with the distribution teams to help support sales.
  • Provide ideas/inputs pertaining to products, product concepts, market trends, for new products/product enhancements consideration.
  • Responsible for product-related approvals to Product Management Committee (PMC), Risk Management Committee of Directors (RMCD), Board of Directors and other committees where applicable.

Product Manager

Hong Leong Bank Berhad
08.2022 - 03.2024
  • Focus on the distribution channels and insurance partners engagement to plan and effectively execute strategic product initiatives to acquire and expand of Bancassurance business.
  • Conduct market research and analyze competitor’s performance with improvement recommendations.
  • Initiative the product developments and product rationalization with the currents market trend.
  • To perform on-going business review and lead analytics with objective to identify business opportunities which can expand the Bancassurance business.
  • Managing a business pipeline through on-going analysis, close monitoring and collaboration with both internal and external stakeholders.
  • Managing and coordinate the IT projects according to strategic priorities including product developments and system enhancement.
  • Closely monitoring financial KPIs, Bancassurance budget and market share through right product mix.
  • Overseeing the implementation of regulatory change including internal and external legal and compliance issues.
  • Manage licensing and provide training to new joiners and regularly visit nationwide branches.
  • Review and design the product marketing materials and tactical campaign initiatives to boost the sales.
  • Establish and review standard operating procedures and enhance staff’s.

Key Account Manager

FWD Takaful Berhad
12.2019 - 07.2022
  • Negotiate with Partners to meet appropriate needs and benefits the Company such as sales tools, commission rates, Marketing allowance, process flow for smooth product distributions.
  • Exploring new product potentials, business opportunities, process flow improvement to be made available under Bancatakaful platforms.
  • Conduct meeting with Partners and business unit on monthly basis or any arrangement agreed by both parties to firm up strategies for achieving target, business review and operational process improvement.
  • To review and formalize Distribution Agreement (DA) and Service Level Agreement (SLA) or any other document for all related Bancatakaful products as to ensure the fundamental items for the products are in accordance.
  • To undertake ad-hoc and any of other task or assignment as and when assigned by the Chief.
  • Proactively initiates, develops and maintains effective working relationship with team members and seek opportunities to promote and enhance knowledge base and proficiencies.
  • Develop the partnership business and formulate sales strategies for HSBC regions to increase productivity and activity ratio of business partner.
  • Dealing with Head of Sales, Regional Managers, Branch & Sales Managers as well as sales staffs to ensure sales target achieved and provide ideas to bank partner in view of enhance the presentation skills and product knowledges.
  • Analyze and monitor the execution of sales activities with action plans to ensure the pipelines and appointments on track.
  • Motivate and support with valuable advice to bank partner for the sales presentation, negotiation skills and objection handling technique.
  • Involving in product team to share the product knowledges and give ideas on new product launching.
  • Manage and allocate the department budget and financial planning based on target assigned.

Financial Advisor

Manulife Insurance Labuan Limited
05.2019 - 11.2019
  • Establish effective working relationships with bank partners and internal teams to deliver an unsurpassed customer experience.
  • Build a positive relationship with bank partners by ensuring quality business referrals and providing product knowledge and skills training.
  • Take lead in planning the referral activities with bank partners to achieve business objectives.
  • Take charge in client segmentation exercise with our partners to ensure quality of referrals.
  • Ensure self-compliance with all relevant regulatory requirements for sales and behavior that aligns with our Company values.
  • Sales of our customer solutions to High Net Worth customers.

Sales Manager

HSBC Bank (M) Berhad
02.2017 - 05.2019
  • Champion and drive a healthy culture that supports HSBC brand experience among team.
  • Create positive staff morale, motivation and actively manage performance of the team.
  • Develop action plan and marketing strategy to promote fee income based products.
  • Well plan to meet sales targets and contribute towards the branch's business and bottom line, in line with the HSBC’s strategy.
  • Oversee the overall day-to-day management towards increasing operational efficiency and profit maximization.
  • Conduct branch team review and identify need for coaching on regular basis.
  • Ensure branch produce high standard of customer service in line with the quality and standards set by the Bank.
  • Promote core value of the bank, empower to propose promotion, salary increment and quarterly commission as per HR approving matrix.
  • Always safeguard the Bank from loss and protects as well as uphold the Bank’s reputation.
  • Consistently maintain HSBC internal control standards (Audit) and ensures high standard of operational efficiency in the branch.
  • Successfully developed the Nationwide Top 1 Advance Manager for year 2018 and managed to coach a nationwide top 3 new rookie bancassurance qualifiers.

Business Development Manager

Manulife Insurance Berhad
06.2016 - 01.2017
  • Responsible to deal with Regional Managers and Branch Managers for the partnership strategy and planning on bancassurance products.
  • Effectively manage a sales team consists of Relationship managers and Personal Financial Consultants under my cluster to ensure the business growing and achieve business target assigned.
  • Monitor and review for the individual sales progress and delivered the expected sales productivity on monthly basis. Regularly conduct branch visit to keep track on their sales progress and discuss with branch manager on the action plan to be done.
  • Preparing and presenting various reports and statistics to regional manager in the monthly meeting and performance review meeting.

Team Leader

Public Bank Berhad
06.2012 - 06.2016
  • Monitor closely for my sales progress to meet expected sales productivity (ensure my own target achieved within the time given) including Bancassurance, Unit Trust, Credit Card, Will Writing and CASA target.
  • Utilized my consultative sales approach to define customer goals and develop solution that cultivated strong relationships with customers.
  • Upholding bank reputation and display a professional image to customers.
  • Buddy system with my juniors to keep track on the sales progress and conduct branch visit to observe them in term of approaching customer skills and staff relationship with the branches.
  • After 2 years, I had been assigned to manage a team of juniors and maintained my top ranking in nationwide.
  • Coaching and guide those juniors on sales knowledge, banking procedures and motivating them.
  • Conducting and organizing various Promotional Product Activities (Daily/Weekend Event) for sales purposes in the branches that under my care.
  • Review the sales performance of my team on regular basis to make sure the sales figures achieved.
  • Planning and arrange the sales activities and sales team for branch roadshow event to boost up.

Education

BBA - Bachelor of Business Administration (HONS), BBA

University Tunku Abdul Rahman (UTAR)
Kampar, Perak, Malaysia
03-2012

Foundation in Information Technology (IT) -

Multimedia University
Malacca, Melaka, Malaysia
07-2008

Skills

    ✓ Leadership – coaching and leading the team toward the objectives and I will create leader from the team instead of only followers
    ✓ Responsible – it’s my obligation to accomplish the task perfectly and duty to ensure the team is performed
    ✓ Results-oriented – set a target and goals to achieve the excellent result within the time frame as my company slogan “Excellent is our commitment”
    ✓ Proactive & Positive – be initiative to learn and give my hand to the team when required
    ✓ Self-motivated – never give up and believe in myself is the philosophy for me to move forward
    ✓ Multitask-oriented – manage my own tasks while also handling my team progress effectively
    ✓ Flexible – change is constant in each of every organization and I able to fit myself into the changes and adapt to the new culture
    ✓ Willing to explore – keen to learn new knowledge and discover new stuffs to have self- enhancement
    ✓ Disciplined & Organized – good in time management and fully utilized my time for work wisely
    ✓ Passionate – feel enthusiastic and positive energy in the working place to influence others

Additional Information

2013 – Public Bank Nationwide Top 10 Senior Financial Executives
2013 – Public Bank Regional Top Senior Financial Executives
2013 – Switzerland and Austria Incentive Trip Qualifier
2014 – Public Bank Nationwide Top 15 Senior Financial Executives
2014 – Public Bank Regional Top Senior Financial Executives
2014 – Hong Kong and Shanghai Incentive Trip Qualifier
2015 – Public Bank Regional Top Senior Financial Executives
2015 – Korea and Seoul Incentive Trip Qualifier
2018 – Produced Nationwide Top 1 HSBC Advance Manager
2020 – Highest ACE & CASES achievement HSBC Amanah branches
2021 – Highest ACE & VNB achievement FWD BDMs team
2022 – Highest GWP achievements for Online General Insurance

Timeline

Manager, Product Strategy and Implementation

AmMetLife Insurance Berhad
03.2024 - Current

Product Manager

Hong Leong Bank Berhad
08.2022 - 03.2024

Key Account Manager

FWD Takaful Berhad
12.2019 - 07.2022

Financial Advisor

Manulife Insurance Labuan Limited
05.2019 - 11.2019

Sales Manager

HSBC Bank (M) Berhad
02.2017 - 05.2019

Business Development Manager

Manulife Insurance Berhad
06.2016 - 01.2017

Team Leader

Public Bank Berhad
06.2012 - 06.2016

BBA - Bachelor of Business Administration (HONS), BBA

University Tunku Abdul Rahman (UTAR)

Foundation in Information Technology (IT) -

Multimedia University

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SEBASTIAN LIM