Summary
Overview
Work History
Education
Skills
Additional Information
Preferred Work Location
Personal Information
Timeline
Generic
Syeeful Bahri Zainal Abidin

Syeeful Bahri Zainal Abidin

Fintech | Government Relations | Retail Segment | Payment Gateway | Merchant Acquiring
Klang

Summary

Highly motivated and energetic professional who thrives on achieving success. Strong focus on teamwork, values collaboration, and understands the importance of receiving feedback to continuously improve. Self-motivated and attentive, actively listens and adapts to ensure optimal outcomes.

Overview

19
19
years of professional experience
4010
4010
years of post-secondary education
2
2
Languages

Work History

Consultant of Retail Segment

LEANX.IO
08.2025 - Current

* Developed and implemented a comprehensive ecosystem for the Retail Segment, enhancing market engagement.
• Crafted a detailed business plan for MAS BNM approval, ensuring alignment with regulatory standards.
• Engaged with merchants across private and government sectors, fostering strong partnerships.
• Facilitated connections with Micro SMEs and SMEs, driving growth and collaboration within the retail landscape.

Government Relations Manager

TNG Digital Sdn Bhd
07.2023 - 08.2025

* Touch 'n Go e-wallet Ecosystem
* Managing key account Government Ministries and Agencies
* Government Linked Companies
* Islamic Institution in Malaysia
* Participate in Malaysia Government e-wallet programs
* Financial Services


Completed Projects :-
* Jabatan Pengangkutan Jalan ( MyJPJ)
* Polis Di Raja Malaysia ( MyBayar Saman )
* Pertubuhan Keselamatan Sosial (PERKESO)
* Suruhanjaya Syarikat Malaysia
* Employees' Provident Fund (EPF)..etc

Business Development

RAZER FINTECH (M) SDN. BHD.
07.2018 - 06.2023
  • Share the update information of Payment Gateway Solution to merchants
  • Plan and execute business and sales strategies to meet sales objective
  • Develop new business opportunities and maintain good business relationship
  • Maintain a good business relationship with existing and new customer and promote company range of Payment Gateway Solution
  • Monitor market development and realign with the sales and marketing strategies
  • Contact prospective merchants and provide them with information or opinion
  • Meet or exceed personal monthly target continuously
  • Engage and support Government / GLC projects and Private

Freelance Consultant

LOKALD SOLUTIONS
01.2018 - 06.2018

Company Overview: Industry Printing / Publishing

Specialization Marketing/Business Development


  • Printing & Design / Event Management and IT System Development
  • Develop new business with potential clients
  • Industry Printing / Publishing
  • Specialization Marketing/Business Development
  • Role Business Development
  • Project: Develop Mobile Apps for Pejabat Tanah Dan Daerah Kuala Selangor
  • Design and Printing Boxes / Flyers / Book & Magazine etc
  • Event Management with TERAJU

Business Development

IDOTTV Sdn Bhd
01.2012 - 01.2018

Company Overview: Industry Telecommunication

Specialization Marketing/Business Development

Role Business Development

  • Handle task given by CEO
  • Develop new business and sustain the existing business as well
  • To participate in strategic business development plan, projects and pursue new business opportunities
  • Build rapport with existing and potential customer
  • Planning & executing marketing promotions and campaigns with TELCO
  • Conducting activities which include attend to existing customers, source new customers and promote company products
  • Analyze customer requirements and market trends
  • Industry Telecommunication
  • Specialization Marketing/Business Development
  • Role Business Development
  • Project: Short Code Services & Keyword - TELCO
  • SMS Broadcast services
  • Mobile Apps Market Advertising
  • System Energy Saving - ESD
  • System ticketing for SPAD
  • System Airtime / Credit share - TELCO

Project Executive

Segitiga Alam Sdn Bhd
04.2009 - 01.2012

Company Overview: Industry Construction / Building / Engineering

Specialization Marketing/Business Development

  • Assists IT Department regards Hardware and Software
  • Install and update all the software program
  • Updated system and monitoring all the flow company projects
  • Manage all the track of the projects
  • Project e-perolehan for Ministry Of Finance (MoF)
  • Handle workers and monitor any issue at construction site
  • Deal with the clients and JKR regards design, floor plan, raw material and pricing
  • Travel around peninsular Malaysia to setup and deal for eperolehan center

Junior Executive

Amisan Products (M) Sdn Bhd
07.2006 - 03.2009

Company Overview: Industry Consumer Products / FMCG

Specialization Marketing/Business Development


  • Receive, monitor and track documents to ensure proper handling with regards to signature, distribution and responses
  • Deal and pricing with all the supplier/distributor
  • Handle all the workers issue at factory
  • Planning for marketing product strategy in market
  • Industry Consumer Products / FMCG
  • Specialization Marketing/Business Development
  • Role Management

Education

Bachelor's Degree - Computer Science/Information Technology

Kolej Universiti Teknologi Dan Pengurusan Malaysia (MSU)
Shah Alam , Selangor
02.2007

Diploma - Multimedia

PTPL College
Shah Alam , Selangor
06.2002

Skills

  • Effective Verbal Communication

  • Customer Engagement Skills

  • Proficient Negotiation Strategies

  • Analytical Research Development

  • Professional Networking

Additional Information

Good knowledge deal with Government Department., FINTECH Industry, Leadership charisma, Dynamic team player, Sense of responsibility, Creative and resourceful, Excellent skills in communication and collaboration, I am Hunter, High energy, Driven by success, Teamwork, Takes feedback, Self-motivated, Good listener

Preferred Work Location

  • Selangor
  • Kuala Lumpur

Personal Information

Age: 44

Gender: Male

Nationality: Malaysia

Timeline

Consultant of Retail Segment

LEANX.IO
08.2025 - Current

Government Relations Manager

TNG Digital Sdn Bhd
07.2023 - 08.2025

Business Development

RAZER FINTECH (M) SDN. BHD.
07.2018 - 06.2023

Freelance Consultant

LOKALD SOLUTIONS
01.2018 - 06.2018

Business Development

IDOTTV Sdn Bhd
01.2012 - 01.2018

Project Executive

Segitiga Alam Sdn Bhd
04.2009 - 01.2012

Junior Executive

Amisan Products (M) Sdn Bhd
07.2006 - 03.2009

Bachelor's Degree - Computer Science/Information Technology

Kolej Universiti Teknologi Dan Pengurusan Malaysia (MSU)

Diploma - Multimedia

PTPL College
Syeeful Bahri Zainal AbidinFintech | Government Relations | Retail Segment | Payment Gateway | Merchant Acquiring