Sasi GN

• Delivered full-cycle digital marketing consulting for INHA brands, covering web execution, email campaigns, analytics, and campaign KPI planning.
• Acted as key stakeholder liaison for India, DELMIA (France & Japan), 3DVIA (France), and APSouth (Singapore), ensuring alignment with global marketing goals.
• Optimized more than 50 landing pages through A/B testing (Crazy Egg & Kameleoon), improving user engagement by up to 30%.
• Conducted heatmap analysis and implemented actionable enhancements, reducing bounce rates on campaign pages by 20–35%.
• Managed urgent requests and escalations, ensuring smooth delivery and 100% adherence to deadlines.
• Trained and mentored new hires and stakeholders, improving onboarding efficiency and adherence to best practices.
• Collaborated with UX, SEO, and Corporate Branding teams to ensure GDPR compliance and consistent brand identity across frameworks.
• Spearheaded teaser image test project on DELMIA Discover framework, influencing future global teaser strategy.
• Presented campaign performance insights to regional stakeholders, leading to better targeting and 20% growth in MQLs.

• Created, managed, and optimized global web pages using CMS tools (Drupal, TYPO3) in alignment with SEO best practices.
• Improved SEO performance through content auditing and technical fixes (titles, meta, image alt tags, redirects, etc.).
• Streamlined and documented the publishing workflow, reducing web errors and QA issues by 40%.
• Supported localization and multilingual publishing for 10+ regions, ensuring consistency across markets.
• Worked cross-functionally with global teams to troubleshoot, test, and validate new framework components.
• Introduced trial-and-error content testing practices that led to faster content approval cycles.
• Identified recurring technical issues, reported bugs, and proposed preventive solutions that improved turnaround time.

• Designed marketing strategies to achieve sales goals.
• Assessed financial status and advised clients on insurance and investment planning.
• Delivered risk management strategies based on client profiles.
• Led training programs to enhance team skills.
• Monitored and evaluated team performance for continuous improvement.

• Prepared tax documents and managed financial data entry.
• Assisted in monthly financial reporting.
• Built client base through cold calls and referrals.
• Passed CUTE, RFP, and CEILLI exams.

• Monitored content in compliance with MCMC and LPF regulations.
• Filtered and edited media to remove cross-promotions and foreign advertisements.
• Generated reports on process errors and technical issues.

• Designed investment charts and facilitated sales transactions.
• Conducted data analysis and reporting.
• Led night shift operations.
• Provided investment training to team members.

• Supported development team and ongoing projects.
• Implemented optimized workflow systems.
• Maintained and supported publishing applications.
• Analyzed user requirements to improve system efficiency.