Summary

Overview

Work History

Education

Skills

Accomplishments

Timeline

Sashie Kumar Kovindasamy

Chief Executive Officer / Founder

PETALING JAYA

Summary

Entrepreneurial and creative Founder passionate about turning innovative ideas into tangible results. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of multiple successful business ventures and leading teams of professionals to maximize profits and deliver success. Knowledgeable CEO with proven background in founding and leading successful ventures. Demonstrated ability to innovate and drive business growth through strategic planning and effective execution. Leveraged entrepreneurial mindset and leadership skills to build cohesive teams and navigate dynamic market challenges.

Overview

years of professional experience

Work History

Founder / CEO

ATX M Sdn Bhd

05.2012 - 03.2026

Acquired all e wallet operators and major retailers like 7-11,KK Mart, 99 Speed mart for reloads, bill payment and remittance services and other digital services.
Successfully acquired OCBC / MasterCard payment gateway referrer business and generated over RM500M GTV.
Developed company vision and strategic direction for growth and sustainability.
Established operational frameworks to enhance productivity and efficiency across all departments.
Cultivated partnerships with local businesses to expand service offerings and market reach.
Led cross-functional teams in implementing innovative solutions to improve customer satisfaction.
Oversaw financial management, budgeting, and resource allocation for optimal performance.
Recruited, trained, and mentored staff to foster a high-performing team culture.
Conducted market research to identify trends and inform strategic business decisions.
Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
Led the strategic planning process to define business goals and ensure alignment across all departments.
Championed continuous improvement efforts within the organization, streamlining operations for increased efficiency.
Introduced advanced technology solutions into daily operations which led to increased productivity levels throughout the company.
Drove revenue growth with targeted sales initiatives, understanding and leveraging market trends effectively.

VP of Sales

E-pay (M) Sdn Bhd

01.2000 - 07.2010

Acquired various client brand/ stores for e-pay services in the petrol c store chain, convenience stores , pharma stores and mom and pop channels.
Provided regular updates to executive leadership on key performance metrics, offering insights into areas requiring attention or adjustment for continued growth.
Increased company revenue by implementing strategic sales plans and targeting key market segments.
Championed company culture initiatives, fostering a high-performing and motivated sales team that consistently exceeded targets.
Established robust sales pipelines through effective lead generation strategies such as targeted outreach or content marketing initiatives.
Initiated joint ventures or collaborations with complementary businesses enabling access to new markets or enhanced service offerings.
Partnered with external agencies to augment in-house resources during peak periods or specific projects requiring specialized skills.
Implemented CRM system to better track client interactions, improving overall customer service quality and satisfaction levels.

Retail Manager

ASTRO

03.1995 - 12.1999

Managing Pay TV subscription sales target from 6 Astro showrooms nationwide.
Controlled store inventory and reviewed cash handling and operations reports.
Analyzed sales data to identify trends, adjust inventory levels accordingly, and maximize revenue opportunities.
Enhanced store appearance by maintaining cleanliness standards and visually appealing displays that showcased products effectively.
Improved customer satisfaction through proactive engagement, attentive service, and efficient problem resolution.

Education

MBA - Business Administration And Management

Anglia Ruskin University

United Kingdom

06-2017

Association Of Business Executive (ABE) - Business Administration

Binary Business School

Selangor

Skills

Team leadership

Strategic thinking

Marketing

Entrepreneurial and innovative

Client engagement

Start-up operations

Business planning

Revenue generation