SARTIBBAN SEKARAN
Puchong Batu Dua Belas, Selangor
Summary
Dynamic marketing leader with proven success at Aritzz V Comm, driving brand visibility through strategic campaigns and promotional events. Expert in marketing analytics and sales strategies, consistently enhancing customer engagement and market presence. A strategic thinker with a track record of building strong client relationships and delivering measurable results in competitive environments.
Overview
15
15
years of professional experience
Work History
Head of Marketing
Aritzz V Comm
Kuala Lumpur, Malaysia
10.2017 - Current
- Planned and executed promotional and sales-driven events for both local and international clients, covering diverse industries including entertainment, retail, and FMCG.
- Partnered with movie distributors to lead strategic marketing activations, boosting film visibility through live events, public engagement, and media promotions.
- Developed and implemented sales-focused campaigns for product-based companies, driving measurable increases in reach, customer engagement, and brand recognition.
- Coordinated radio and TV advertising placements, serving as the point-of-contact between clients and media houses to ensure timely and effective campaign delivery.
- Worked in a fast-paced, high-impact environment, managing end-to-end event logistics, creative pitching, and brand amplification strategies.
Floor Manager ( FREELANCER )
ASTRO
Kuala Lumpur, Malaysia
08.2016 - 06.2017
- Managed on-ground execution of television recordings, ensuring seamless communication between the studio floor and show directors.
- Oversaw all floor operations during live and pre-recorded TV shows, including reality competitions (singing, dance, etc.), ensuring the set ran according to the director’s creative vision.
- Coordinated with technical crews, talents, and production teams to maintain discipline, timing, and flow throughout the shoot.
- Played a critical role in troubleshooting on-the-spot challenges under pressure while keeping audience energy and production value high.
- Contributed to the successful delivery of high-profile entertainment programs, maintaining Astro’s quality and broadcast standards.
Business Development Executive
Gold Vois
Petaling Jaya, Selangor, Malaysia
11.2015 - 07.2016
- Specialized in selling Telekom Malaysia (TM) voice call packages to clients using third-party international call services by providing competitive and cost-effective alternatives.
- Conducted detailed client phone bill analysis and usage reviews to tailor voice solutions that offered better value, helping to reclaimTM’s market share.
- Played a key role in countering third-party pricing strategies, winning back clients through trust-building, accurate data review, and compelling offers.
- Promoted and sold Unifi internet packages, leveraging upselling strategies to maximize product penetration.
- Built strong relationships with corporate and residential clients, delivering consistent sales performance in a highly competitive telco environment.
Business Development Executive
Bio Express Hair
Sentul, Malaysia
09.2014 - 09.2015
- Spearheaded the brand’s expansion strategy by establishing strong B2B relationships with saloons, barbers, and retail outlets, both locally and internationally.
- Developed and executed roadshow campaigns and promotional events, boosting brand visibility and product awareness among target audiences with hair loss concerns.
- Successfully built and scaled the business chain line-up, contributing to consistent sales growth and strategic market presence.
- Represented the brand at international forums and industry expos, paving the way for global recognition and cross-border opportunities.
- Worked closely with stakeholders to introduce hair fiber products to new markets, customizing pitches to suit diverse customer profiles and needs.
Telesales Executive
HSBC Bank (M) Berhad
Kuala Lumpur, Malaysia
01.2014 - 09.2014
- Achieved high call volume daily without sacrificing quality or attention to detail during each interaction.
- Managed a database of leads, ensuring timely follow-up calls and accurate recordkeeping.
- Exceeded monthly sales targets consistently through persuasive selling and excellent communication skills.
- Boosted sales revenue by implementing effective telesales strategies and techniques.
Marketing Assistant
Ambi Agency
Batu Caves, Selangor, Malaysia
01.2010 - 09.2013
- Acted as the primary liaison with clients to secure and manage TV and radio advertising deals, ensuring smooth execution from sales pitch to campaign completion.
- Strategically planned and coordinated client marketing events, including roadshows, product launches, and public activations.
- Handled advertising schedule planning across broadcast platforms (TV & radio), optimizing client exposure and brand reach.
- Prepared pre-sales presentations and delivered post-sales performance reports, demonstrating measurable ROI and strengthening client relationships.
- Maintained a consistent track record of closing deals while managing timelines, budgets, and client expectations effectively.
Education
Diploma In Business Administration ( Marketing )
SEGi College
Kuala Lumpur, Malaysia05-2018
SPM
SMK HILLCREST
GOMBAK12-2007
Skills
- Sales Expert
- Marketing analytics
- Agency management
- Advertising campaigns
- Mobile marketing
- Sales promotions
- Product marketing
- Strategic marketing
- Sales support
- Strategic thinker
- Training and mentoring
- Prospect targeting
- Sales strategies
Languages
English
Advanced (C1)
Malay
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Additional Information
REFERENCES
MR Satya Varmaan - Ambi Agency
016-3820072
sathiya.rh@gmail.com
MR Kishork - Aritzz V Comm
012-7638273
aritzz.v@gmail.com
Timeline
Head of Marketing
Aritzz V Comm
10.2017 - Current
Floor Manager ( FREELANCER )
ASTRO
08.2016 - 06.2017
Business Development Executive
Gold Vois
11.2015 - 07.2016
Business Development Executive
Bio Express Hair
09.2014 - 09.2015
Telesales Executive
HSBC Bank (M) Berhad
01.2014 - 09.2014
Marketing Assistant
Ambi Agency
01.2010 - 09.2013
Diploma In Business Administration ( Marketing )
SEGi College
SPM
SMK HILLCREST