SARTIBBAN SEKARAN
Puchong Batu Dua Belas, Selangor
Summary
Dynamic marketing leader with proven success at Aritzz V Comm, driving brand visibility through strategic campaigns and promotional events. Expert in marketing analytics and sales strategies, consistently enhancing customer engagement and market presence. A strategic thinker with a track record of building strong client relationships and delivering measurable results in competitive environments.
Overview
15
15
years of professional experience
Work History
Head of Marketing
Aritzz V Comm
10.2017 - Current
- Planned and executed promotional and sales-driven events for both local and international clients, covering diverse industries including entertainment, retail, and FMCG.
- Partnered with movie distributors to lead strategic marketing activations, boosting film visibility through live events, public engagement, and media promotions.
- Developed and implemented sales-focused campaigns for product-based companies, driving measurable increases in reach, customer engagement, and brand recognition.
- Coordinated radio and TV advertising placements, serving as the point-of-contact between clients and media houses to ensure timely and effective campaign delivery.
- Worked in a fast-paced, high-impact environment, managing end-to-end event logistics, creative pitching, and brand amplification strategies.
Floor Manager ( FREELANCER )
ASTRO
08.2016 - 06.2017
- Managed on-ground execution of television recordings, ensuring seamless communication between the studio floor and show directors.
- Oversaw all floor operations during live and pre-recorded TV shows, including reality competitions (singing, dance, etc.), ensuring the set ran according to the director’s creative vision.
- Coordinated with technical crews, talents, and production teams to maintain discipline, timing, and flow throughout the shoot.
- Played a critical role in troubleshooting on-the-spot challenges under pressure while keeping audience energy and production value high.
- Contributed to the successful delivery of high-profile entertainment programs, maintaining Astro’s quality and broadcast standards.
Business Development Executive
Gold Vois
11.2015 - 07.2016
- Specialized in selling Telekom Malaysia (TM) voice call packages to clients using third-party international call services by providing competitive and cost-effective alternatives.
- Conducted detailed client phone bill analysis and usage reviews to tailor voice solutions that offered better value, helping to reclaimTM’s market share.
- Played a key role in countering third-party pricing strategies, winning back clients through trust-building, accurate data review, and compelling offers.
- Promoted and sold Unifi internet packages, leveraging upselling strategies to maximize product penetration.
- Built strong relationships with corporate and residential clients, delivering consistent sales performance in a highly competitive telco environment.
Business Development Executive
Bio Express Hair
09.2014 - 09.2015
- Spearheaded the brand’s expansion strategy by establishing strong B2B relationships with saloons, barbers, and retail outlets, both locally and internationally.
- Developed and executed roadshow campaigns and promotional events, boosting brand visibility and product awareness among target audiences with hair loss concerns.
- Successfully built and scaled the business chain line-up, contributing to consistent sales growth and strategic market presence.
- Represented the brand at international forums and industry expos, paving the way for global recognition and cross-border opportunities.
- Worked closely with stakeholders to introduce hair fiber products to new markets, customizing pitches to suit diverse customer profiles and needs.
Telesales Executive
HSBC Bank (M) Berhad
01.2014 - 09.2014
- Achieved high call volume daily without sacrificing quality or attention to detail during each interaction.
- Managed a database of leads, ensuring timely follow-up calls and accurate recordkeeping.
- Exceeded monthly sales targets consistently through persuasive selling and excellent communication skills.
- Boosted sales revenue by implementing effective telesales strategies and techniques.
Marketing Assistant
Ambi Agency
01.2010 - 09.2013
- Acted as the primary liaison with clients to secure and manage TV and radio advertising deals, ensuring smooth execution from sales pitch to campaign completion.
- Strategically planned and coordinated client marketing events, including roadshows, product launches, and public activations.
- Handled advertising schedule planning across broadcast platforms (TV & radio), optimizing client exposure and brand reach.
- Prepared pre-sales presentations and delivered post-sales performance reports, demonstrating measurable ROI and strengthening client relationships.
- Maintained a consistent track record of closing deals while managing timelines, budgets, and client expectations effectively.
Education
Diploma In Business Administration ( Marketing )
SEGi College
Kuala Lumpur, Malaysia05-2018
SPM
SMK HILLCREST
GOMBAK12-2007
Skills
- Sales Expert
- Marketing analytics
- Agency management
- Advertising campaigns
- Mobile marketing
- Sales promotions
- Product marketing
- Strategic marketing
- Sales support
- Strategic thinker
- Training and mentoring
- Prospect targeting
- Sales strategies
Languages
English
Advanced (C1)
Malay
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Additional Information
REFERENCES
MR Satya Varmaan - Ambi Agency
016-3820072
sathiya.rh@gmail.com
MR Kishork - Aritzz V Comm
012-7638273
aritzz.v@gmail.com
Timeline
Head of Marketing
Aritzz V Comm
10.2017 - Current
Floor Manager ( FREELANCER )
ASTRO
08.2016 - 06.2017
Business Development Executive
Gold Vois
11.2015 - 07.2016
Business Development Executive
Bio Express Hair
09.2014 - 09.2015
Telesales Executive
HSBC Bank (M) Berhad
01.2014 - 09.2014
Marketing Assistant
Ambi Agency
01.2010 - 09.2013
Diploma In Business Administration ( Marketing )
SEGi College
SPM
SMK HILLCREST
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