Sarina Sharif
Director of Sales
No 9 Jalan Kajang Perdana 8A, Taman Kajang Perdana,Kajang Selangor
Summary
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
13
13
years of professional experience
2
2
Language
1
1
year of post-secondary education
Work History
Director of Sales
Dorsett Hotel Putrajaya
04.2021 - Current
- Maximized profitability with effective pricing structures, aligning offerings with market demand while maintaining competitive positioning
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for sales team
- Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly
- Managed and motivated sales team to increase revenue 25% in 1 year
- Second-in-command role in the absence of the General Manager, overseeing all aspects of hotel operations to ensure seamless functionality.
- Represent the General Manager for corporate events, providing leadership and ensuring smooth execution of the event to meet client expectations.
- Manage front office operations, ensuring efficiency and guest satisfaction by supervising staff, resolving issues, and maintaining orderliness.
- Conduct daily preventive maintenance checks on rooms, particularly in preparation for VIP guests, ensuring a high standard of accommodation.
- Perform regular inspections of guest rooms, identifying and reporting any defects or maintenance needs promptly to ensure guest comfort and safety.
- Coordinate with housekeeping to prioritize room turnovers during peak periods, ensuring timely delivery of clean and prepared rooms to guests.
- Develop and manage the overall hotel budget, including Food & Beverage (F&B) budget, to optimize financial performance and control costs effectively.
Director of Sales and Marketing
KPF Hotel Management
03.2017 - 07.2019
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion
- Managed high-performing sales team, providing regular coaching and training to enhance their skills and performance
- Established new distribution channels, expanding company''s reach into untapped markets
- Streamlined internal processes for improved efficiency within Sales and Marketing department, reducing costs while maintaining productivity levels
- Directed sales and marketing management staff in successful use and development of business plans and strategies
- Analyzed and forecast-ed monthly sales data of existing marketed companies within designated area
Regional Sales Manager
Rangkaian Hotel Seri Malaysia
07.2016 - 03.2017
- Executed successful promotional events and trade shows.
- Integrated advertising and marketing approaches for successful new product line launch.
- Partnered with sales team members and leveraged strong negotiation skills to close tough deals with lucrative clients.
- Met with each sales representative on monthly basis to answer questions, resolve issues and identify new strategies..
- Managed team of 22 regional sales representatives and consistently achieved high sales targets
Assistant Director of Sales & Marketing
PNB Commercial Sdn Bhd
05.2013 - 07.2016
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Prepared sales presentations for clients showing success and credibility of products.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Senior Sales Manager
Mines Beach Resort
04.2011 - 07.2013
- Restructured sales and catering staff for efficiency, accountability and productivity and realigned market mix for maximum revenue generation.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Handled customer relations issues, enabling quick resolution and client satisfaction.
- Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
Education
GED -
International College Technology Cybernatic
Cheras Kuala Lumpur 01.2016 - 12.2016
High School Diploma -
Sekolah Menengah Seri Ampangan
SerembanSkills
- P>
- Revenue Growth
- P>
- Hotel Pre-Openings, Openings, Conversions
- P>
- Team Leadership
- P>
- Business Development
- P>
- Sales Management
- P>
- Marketing
- P>
- Revenue Management
- P>
- Revenue Growth
- P>
- Strategic planning skill
- P>
- Operations Management
- P>
- Budget Control
- P >
- Staff Management
- Profit Target Achievement
- Profit and Loss Accountability
- Revenue Projections
- P&L Responsibility
- Corporate Recruiting
- Social Media Marketing
- Channel Development
- KPI Analysis
- Sales Strategy Development
- Sales Program Coordination
- Plan Sales
- Business Analytics
- Sales Statistics Analysis
- Networking Events
Additional Information
Current Salary : RM10,000.00
Others Package as follows :-
1. Hand Phone Company
2. Office Check Entitlement
3. Insurance Coverage
4. Mileage Claims
Expected Salary: RM13,000.00
Timeline
Director of Sales
Dorsett Hotel Putrajaya
04.2021 - Current
Director of Sales and Marketing
KPF Hotel Management
03.2017 - 07.2019
Regional Sales Manager
Rangkaian Hotel Seri Malaysia
07.2016 - 03.2017
GED -
International College Technology Cybernatic
01.2016 - 12.2016
Assistant Director of Sales & Marketing
PNB Commercial Sdn Bhd
05.2013 - 07.2016
Senior Sales Manager
Mines Beach Resort
04.2011 - 07.2013
High School Diploma -
Sekolah Menengah Seri Ampangan
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteImportant To Me
Company CultureCareer advancementHealthcare benefitsTeam Building / Company RetreatsWork-life balanceSimilar Profiles
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