Salesforce
Sara Massari
Sales And Marketing Director
Kuala Lumpur
Summary
Top performing and result-focused business leader with over a decade of experience in e-commerce and retail. Possess great ability to handle domestic and foreign markets with the most reputable companies. Highly skilled in leading teams as well as driving growth for companies and brands. Accountable, committed leader, and versatile manager with proven capacity to adapt to constant change, adjust to varying business models and remain flexible and productive in ever-evolving markets. Stellar record of delivering high quality service, and strengthening relationships with business clients, customers, and other industry professionals. Strong contribution on generating revenue for current and previous employers including Subway Malaysia, Delivery Hero (foodpanda MY), Agoda Ltd Pte, GROUPON MALAYSIA, and Rocket Internet. Multilingual in English, French, Italian, and Spanish.
Overview
15
15
years of professional experience
Work History
General Manager
Subway Malaysia - Pegacorn Sdn Bhd (Master Franchisor Subway Malaysia)
05.2023 - Current
- Improving efficiency and profitability of the company while driving operational excellence and increasing brand awareness.
- Developing and implementing strategies to increase sales and profitability.
- Overseeing overall operations for 332 restaurants in west Malaysia
- Formulating policies and procedures to streamline operations.
- Leveraging on technology to create easy and 'ready to use' dashboard for each company department.
- Establishing comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
- Providing strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
- Driving the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Monitoring financial performance, set budgets and controlling expenses to provide financial stability and long-term organizational growth.
- Tracking employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Self-motivated, with a strong sense of personal responsibility.
Head of Strategic Account Management
Delivery Hero - Foodpanda, Malaysia
10.2020 - 03.2023
- Increased the growth of delivery segment for Strategic Partners in one of the biggest international food delivery companies
- Led a team of 20 Strategic Account Managers, providing solutions to deliver growth to Strategic Partners in the platform
- Successfully managed 60% of the company's revenue generated by Strategic Accounts
- Developed the overall strategy for revenue growth via commissionable and non commissionable revenue; contributing 1% of total revenue in online advertising (department PnL responsibility)
- Developed joint marketing plan with brands to drive revenue growth, brand awareness and customer acquisition
- Contributed to the APAC region with pioneering projects and ideas for the Malaysian market to create new lines of revenue and drive profitability.
- Excellent communication skills, both verbal and written.
- Passionate about learning and committed to continual improvement.
- Self-motivated, organized and detail-oriented with a strong sense of personal responsibility.
Partner Program Manager
AgodaLtd Pte, Malaysia
01.2017 - 06.2020
- Developed and implemented marketing programs in order to grow net revenue for one of the world's largest online hotel and accommodation booking platforms.
- Project Lead of the Growth Program Team in Malaysia, responsible for ensuring the design and execution of the growth project based on country needs.
- Monitored the success of each program and devised strategies to minimise any potential risk.
- Achieved business growth from 1% to 25% in the last 3 years in Malaysia and secured an incremental 6% on yearly net revenue for the country.
- Improved the skills of the country team with regards to each program by providing them training and guidance.
- Collaborated with colleagues and support staff to maximize team efficiency.
Head of Account Management
GROUPON MALAYSIA - acquired by Fave Group
01.2016 - 01.2017
- Provided strategic oversight whilst handling key accounts for an American global e-commerce marketplace that connects subscribers with local merchants through deals on activities, travel, goods and services in 15 countries.
- Prepared BI reports for local businesses to support them to achieve their objectives.
- Created a merchandising and strategic commercial plan to enable overall business growth.
- Successfully managed 80% of the company revenue.
- Leveraged superior leadership traits whilst supervising a team of 20 key account managers.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Regional Director of Business Development
Rocket Internet - Foodpanda, Philippines
01.2015 - 10.2015
- Responsible for directing all business development, sales, and project management aspects for the Philippines market.
- Established and maintained long-lasting business relationships with key clients, stakeholders, peers, and competitors.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Streamlined entire work operations by restructuring account manager department after company acquisition of a local competitor.
- Spearheaded a project of merging previous CRM in SF and trained the entire company on using it.
- Conducted regular performance evaluations of team members, providing constructive feedback aimed at continuous improvement.
- Mentored and coached team members to achieve top performance, driving overall success within the region.
Category Account Manager
Rocket Internet - Lazada Group, Malaysia
01.2014 - 01.2015
- Managed Home & Living (H&L) category whilst focusing on growth of merchant and company accounts to generate revenue.
- Facilitated the sales team with winning new merchants.
- Partnered with buyers to develop category-appropriate order frequency for spend under management.
- Created merchandising and digital marketing strategies for the category to achieved targets and increase Home&Living weight in overall platform revenue.
- Developed new business with existing clients, and cultivated robust corporate relationships with key accounts, customer stakeholders, and team members.
- Analyzed market trends to anticipate customer needs, tailoring product offerings accordingly.
- Increased the ratio of H&L category from 5% to 30% of the total company revenue.
Education
Associate of Science - Business Consultant Proficient in Foreign Language
Itcs E. Tosi
Italy 04.2001 -
Skills
Human Resources Management
Training and Development
Strategic Partnerships
Data-driven decision-making
Budget Planning and Revenue Growth
Problem-Solving
Websites
Software
Tableau
SQL basic
Microsoft Office 365
Timeline
General Manager
Subway Malaysia - Pegacorn Sdn Bhd (Master Franchisor Subway Malaysia)
05.2023 - Current
Head of Strategic Account Management
Delivery Hero - Foodpanda, Malaysia
10.2020 - 03.2023
Partner Program Manager
AgodaLtd Pte, Malaysia
01.2017 - 06.2020
Head of Account Management
GROUPON MALAYSIA - acquired by Fave Group
01.2016 - 01.2017
Regional Director of Business Development
Rocket Internet - Foodpanda, Philippines
01.2015 - 10.2015
Category Account Manager
Rocket Internet - Lazada Group, Malaysia
01.2014 - 01.2015
Associate of Science - Business Consultant Proficient in Foreign Language
Itcs E. Tosi
04.2001 -