Sarah Lina Abd Rahim
Summary
Experienced professional with a diverse background in media and higher education institutions. Proven track record in news reporting and promotional content creation. Passionate about sustainability and environmental initiatives, driving a desire to contribute to corporate sustainability, environmental responsibility, societal well-being, and customer experience enhancement. Seeking a new role to utilize expertise, leverage passion, and drive innovative ideas within the organization.
Overview
15
15
years of professional experience
Work History
Marketing Communications Manager
PERDANA UNIVERSITY
08.2023 - 03.2024
- Achieved targets for a blood donation drive in collaboration with the National Blood Centre.
- Strengthened partnerships with local and international universities through delegation visits.
- Prepared material for media coverage to boost university exposure.
- Facilitated effective communication between academic and management teams.
- Assisted the Vice-Chancellor in compiling materials for top management meetings.
- Reviewed and approved imagery and text to keep communications in line with brand ideals.
- Revitalized employee communications to better convey important information and boost morale.
Caregiver
WORK FROM HOME
12.2021 - 05.2022
- Provided care for a bedridden patient.
Freelancer
UPWORK
11.2021 - 11.2021
- Conducted an interview for OneAffiniti on the usage of Google Workspace for Education, receiving positive feedback for professionalism and execution in less than a month.
Executive
PUTRA BUSINESS SCHOOL
10.2020 - 09.2021
- Led digital transformation for document management, streamlining archiving and auditing processes during the Covid-19 pandemic.
- Supported the Head of Operations and the Chief Executive Officer in managing departmental meetings and pandemic response efforts.
- Coordinated document collection for the first virtual Malaysian Qualifications Agency audit, securing accreditation for PhD programs.
- Acted as a personal assistant to the Head of Operations, fostering a harmonious work environment.
- Contributed to the Asian Journal of Case Research committee, aiding in journal publication.
- Established and managed administrative tasks for PBS Press' Shopee account, focusing on sales of books, journals, online modules, and merchandise.
Journalist
THE NEW STRAITS TIMES PRESS (M) BHD
08.2011 - 03.2020
- Managed corporate clients like Tenaga Nasional Bhd and Sirim Bhd, receiving positive feedback from the advertising team.
- Resolved customer-related conflict with Kuala Lumpur Tower management by providing management perspectives to enhance services and facilities.
- Amplified National Higher Education Fund Corporation's nationwide print and online debt collection campaign, resulting in over RM1 billion in collections.
- Interviewed Sheema Sen Gupta, United Nations Children's Fund Deputy Representative to Afghanistan, inspiring young generations towards careers in child protection.
- Conducted exclusive interviews on Malaysian Maritime Enforcement Agency's plans to combat trans-boundary crimes, raising awareness on prevention and corruption elimination.
- Established strong client relationships, including with the Social Security Organization and Malaysia Productivity Corporation, promoting a culture of social security and innovation.
- Collaborated with subeditors, photographers, and graphic artists to ensure accurate and visually appealing page layouts within tight deadlines.
- Addressed public feedback on issues like road conditions, street lights, solid waste management, and vandalism, prompting action from local authorities to improve public safety.
Assistant Instructor
CHILDREN'S TECHNOLOGY WORKSHOP
02.2011 - 07.2011
- Developed learning skills for children through guided Lego project themes to be completed on daily sessions.
- Fostered teamwork among colleagues, ensuring a smooth and memorable learning experience for children.
Research Assistant
UNIVERSITI PUTRA MALAYSIA
03.2009 - 06.2009
- Conducted research on cytogenetic and microsatellite studies for catfish species, performing Polymerase Chain Reaction testing from blood samples.
- Organized research materials, maintaining a well-ordered workspace conducive to productivity.
- Monitored project timelines, ensuring timely completion of tasks while maintaining high-quality output.
Skills
- News Reporting
- Search Engine Optimization
- Media Monitoring
- Google Workspace
- Science Communication
- Creativity
- Researching
- Social Media Marketing
- Internal Communication
- Media Relations
- Event Planning
- Corporate Social Responsibility
- Content Writing
References
- BALKIS HUSSAIN I Human Potential Manager, Putra Business School, hp@putrabs.edu.my
- SHARMINI PANJANDRAN I News Editor, The New Straits Times Press (M) Bhd, sharm@nst.com.my
Timeline
Marketing Communications Manager
PERDANA UNIVERSITY
08.2023 - 03.2024
Caregiver
WORK FROM HOME
12.2021 - 05.2022
Freelancer
UPWORK
11.2021 - 11.2021
Executive
PUTRA BUSINESS SCHOOL
10.2020 - 09.2021
Journalist
THE NEW STRAITS TIMES PRESS (M) BHD
08.2011 - 03.2020
Assistant Instructor
CHILDREN'S TECHNOLOGY WORKSHOP
02.2011 - 07.2011
Research Assistant
UNIVERSITI PUTRA MALAYSIA
03.2009 - 06.2009