Sarah Lina Abd Rahim
Summary
Experienced professional with a diverse background in media and higher education institutions. Proven track record in news reporting and promotional content creation. Passionate about sustainability and environmental initiatives, driving a desire to contribute to corporate sustainability, environmental responsibility, societal well-being, and customer experience enhancement. Seeking a new role to utilize expertise, leverage passion, and drive innovative ideas within the organization.
Overview
15
15
years of professional experience
Work History
Marketing Communications Manager
PERDANA UNIVERSITY
Bukit Damansara
08.2023 - 03.2024
- Achieved targets for a blood donation drive in collaboration with the National Blood Centre.
- Strengthened partnerships with local and international universities through delegation visits.
- Prepared material for media coverage to boost university exposure.
- Facilitated effective communication between academic and management teams.
- Assisted the Vice-Chancellor in compiling materials for top management meetings.
- Reviewed and approved imagery and text to keep communications in line with brand ideals.
- Revitalized employee communications to better convey important information and boost morale.
Caregiver
WORK FROM HOME
Selangor
12.2021 - 05.2022
- Provided care for a bedridden patient.
Freelancer
UPWORK
Kuala Lumpur
11.2021 - 11.2021
- Conducted an interview for OneAffiniti on the usage of Google Workspace for Education, receiving positive feedback for professionalism and execution in less than a month.
Executive
PUTRA BUSINESS SCHOOL
Serdang
10.2020 - 09.2021
- Led digital transformation for document management, streamlining archiving and auditing processes during the Covid-19 pandemic.
- Supported the Head of Operations and the Chief Executive Officer in managing departmental meetings and pandemic response efforts.
- Coordinated document collection for the first virtual Malaysian Qualifications Agency audit, securing accreditation for PhD programs.
- Acted as a personal assistant to the Head of Operations, fostering a harmonious work environment.
- Contributed to the Asian Journal of Case Research committee, aiding in journal publication.
- Established and managed administrative tasks for PBS Press' Shopee account, focusing on sales of books, journals, online modules, and merchandise.
Journalist
THE NEW STRAITS TIMES PRESS (M) BHD
Bangsar
08.2011 - 03.2020
- Managed corporate clients like Tenaga Nasional Bhd and Sirim Bhd, receiving positive feedback from the advertising team.
- Resolved customer-related conflict with Kuala Lumpur Tower management by providing management perspectives to enhance services and facilities.
- Amplified National Higher Education Fund Corporation's nationwide print and online debt collection campaign, resulting in over RM1 billion in collections.
- Interviewed Sheema Sen Gupta, United Nations Children's Fund Deputy Representative to Afghanistan, inspiring young generations towards careers in child protection.
- Conducted exclusive interviews on Malaysian Maritime Enforcement Agency's plans to combat trans-boundary crimes, raising awareness on prevention and corruption elimination.
- Established strong client relationships, including with the Social Security Organization and Malaysia Productivity Corporation, promoting a culture of social security and innovation.
- Collaborated with subeditors, photographers, and graphic artists to ensure accurate and visually appealing page layouts within tight deadlines.
- Addressed public feedback on issues like road conditions, street lights, solid waste management, and vandalism, prompting action from local authorities to improve public safety.
Assistant Instructor
CHILDREN'S TECHNOLOGY WORKSHOP
Bangsar
02.2011 - 07.2011
- Developed learning skills for children through guided Lego project themes to be completed on daily sessions.
- Fostered teamwork among colleagues, ensuring a smooth and memorable learning experience for children.
Research Assistant
UNIVERSITI PUTRA MALAYSIA
Serdang
03.2009 - 06.2009
- Conducted research on cytogenetic and microsatellite studies for catfish species, performing Polymerase Chain Reaction testing from blood samples.
- Organized research materials, maintaining a well-ordered workspace conducive to productivity.
- Monitored project timelines, ensuring timely completion of tasks while maintaining high-quality output.
Skills
- News Reporting
- Search Engine Optimization
- Media Monitoring
- Google Workspace
- Science Communication
- Creativity
- Researching
- Social Media Marketing
- Internal Communication
- Media Relations
- Event Planning
- Corporate Social Responsibility
- Content Writing
References
- BALKIS HUSSAIN I Human Potential Manager, Putra Business School, hp@putrabs.edu.my
- SHARMINI PANJANDRAN I News Editor, The New Straits Times Press (M) Bhd, sharm@nst.com.my
Timeline
Marketing Communications Manager
PERDANA UNIVERSITY
08.2023 - 03.2024
Caregiver
WORK FROM HOME
12.2021 - 05.2022
Freelancer
UPWORK
11.2021 - 11.2021
Executive
PUTRA BUSINESS SCHOOL
10.2020 - 09.2021
Journalist
THE NEW STRAITS TIMES PRESS (M) BHD
08.2011 - 03.2020
Assistant Instructor
CHILDREN'S TECHNOLOGY WORKSHOP
02.2011 - 07.2011
Research Assistant
UNIVERSITI PUTRA MALAYSIA
03.2009 - 06.2009