Summary
Overview
Work History
Education
Skills
Others
Additional Information
Timeline
Generic

SANTOSH RAMAN GANESEN

Kuala Lumpur

Summary

A hardworking and detail-oriented professional seeking a full-time role that offers challenges and opportunities for growth with an affinity for leadership role. Skilled in time management, problem-solving, and multitasking with strong organizational and interpersonal abilities. A team player with a positive attitude, high octane and affectionate energy, and a good sense of humor.

Overview

7
7
years of professional experience

Work History

Marketing Executive

SimplePay Gateway (senangPay)
02.2024 - 02.2025
  • Served as the right hand to the Marketing VP, overseeing department growth, delegating tasks, and managing marketing staff.
  • Led a successful social media revamp, achieving unprecedented engagement and increasing brand visibility by 20%.
  • Spearheaded efforts to enhance brand engagement and improve merchant satisfaction by 18% year-over-year.
  • Managed the development of merchant testimonials and NPS surveys, presenting key insights to the CEO.
  • Promoted to Head of Marketing Communications (MarComm), overseeing company communications, including newsletters and EDM campaigns.
  • Led cross-functional collaboration between Marketing, Sales, and Merchant Acquiring teams, maintaining a consistent email open rate of 45%.
  • Developed CRM strategies in partnership with Sales to ensure effective merchant communication and engagement.
  • Gained expertise in HubSpot, enhancing CRM capabilities, cross-departmental collaboration, and overall marketing efficiency.

Business Development - Analyst Intern

SimplePay Gateway (senangPay)
08.2023 - 01.2024
  • Built data-driven dashboards and reports to provide actionable insights for marketing, product and risk management team.
  • Equipped with hands on experience of Metabase to provide real time data-driven responses to complex queries and translate them to visualizations.
  • Analyzed competitive landscapes, industrial trends and assisted in hosting FinTech & E-commerce event with the respective team.
  • Presented various report regarding payment solutions that assisted the Tech team in understanding merchants pain points.
  • Leveraged transactions data to understand users behavior and help identify potential risk or mishap.

PR & Social Media Assistant - Intern

Fintech Association of Malaysia (FAOM)
01.2018 - 07.2018
  • Assisted the Marketing Director in the early stages of the company’s startup, supporting strategic initiatives and operations.
  • Managed end-to-end project execution, from procurement to commission, ensuring seamless workflow and timely delivery.
  • Provided technical and operational guidance to overcome project challenges and meet key deliverables.
  • Successfully organized and hosted a FinTech Talent Reactor Program for university students, fostering industry engagement.
  • Established alliances and facilitated communication with FinTech companies and startups, driving membership growth under the FAOM banner.

Education

Bachelor's of Business Administration (Hons) - Digital Marketing

Universiti Tun Abdul Razak (UNIRAZAK)
04.2023

Foundation - Computing

Taylor's University

SPM - undefined

St John's Institution
03.2017

Skills

  • Branding & Communications (MarComm)
  • Strong time management
  • Presentations
  • Campaign planning
  • Research
  • Social media
  • Project management
  • Leadership and Team Management

Others

• Former qualified First Aider under St John's Ambulance Malaysia

• Digital Marketing Grad from E-Marketing Institute

• Basic Proficiency In Data Mining with KNIME, Metabase and Python

• Coursera Grad with multiple Digital Marketing Credentials

• 5 consecutive Dean's List award recipient

• Google Analytics Academy Graduate

• Completed the Academy of Safety & Emergency Care ( ASEC )

• Avid sport person and active in outdoor sports

Additional Information

Wong Yuen Mei

VP of Marketing

senangPay

+60 16 356 0531

mei@senangpay.my


Ranjini Mahadaven

Finance Manager

senangPay

+60 14 637 7790

ranjini@senangpay.my

Timeline

Marketing Executive

SimplePay Gateway (senangPay)
02.2024 - 02.2025

Business Development - Analyst Intern

SimplePay Gateway (senangPay)
08.2023 - 01.2024

PR & Social Media Assistant - Intern

Fintech Association of Malaysia (FAOM)
01.2018 - 07.2018

Foundation - Computing

Taylor's University

SPM - undefined

St John's Institution

Bachelor's of Business Administration (Hons) - Digital Marketing

Universiti Tun Abdul Razak (UNIRAZAK)

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