Santika Juliawati

Regional Marketing Manager – Exness (Asia Region)

• Lead end-to-end content production workflows, from campaign briefs to delivery, coordinating copywriters, designers, and localisation vendors.
• Develop and manage regional go-to-market strategies, content calendars, and campaigns, aligning with business goals and compliance requirements.
• Oversee localisation processes across multiple Asian markets, improving workflows, vendor performance, and translation quality.
• Manage media buying, influencer activations, and event marketing to strengthen brand presence across digital and offline channels.
• Own and execute campaign briefs (awareness, consideration, acquisition) and regional event marketing, ensuring timely delivery and measurable results.
• Collaborate with cross-functional teams (Campaign Managers, Ops, Compliance, Product) to optimise workflows and ensure regulatory alignment.
• Track and report on KPIs, budget spend, and campaign performance, providing insights to optimise future strategies.
• Act as a trusted regional representative in country forums, building strong cross-functional and cross-market relationships.
• Closed and launched partnerships with several influencers in Asia region with strict regulatory
• Amplified Exness’ La Liga sponsorship across LATAM, using football-driven creatives to increase regional brand visibility and trust.
• Streamlined reporting and competitor monitoring across 5+ markets, improving stakeholder decision-making on spend, ROI, and regulatory shifts.

• Reported directly to the CEO, supporting strategic decision-making and cross-functional initiatives.
• Fostered a positive work environment by driving teamwork, open communication, and employee recognition programs.
• Generated $200K revenue in 2 quarters from partner and affiliate campaigns.
• Launched new initiatives, “Brand Boost” and “Seller Boost,” delivering an additional $20K revenue in one quarter.
• Designed and executed marketing strategies for iPrice app in MY, ID, and PH, securing 1,000 new users in the first month.
• Created and managed project plans, timelines, and budgets to ensure on-time, high-quality campaign delivery.
• Improved team performance through coaching, feedback, and skill development, resulting in stronger execution and collaboration.

• Managed end-to-end digital campaigns across Southeast Asia, driving acquisition and retention.
• Maintained LINE Indonesia retention campaigns, boosting traffic and engagement.
• Drove client growth for Tokopedia, Bukalapak, Lazada, and Blibli, achieving up to 20% ROI improvement.
• Secured Top 3 Google Indonesia rankings for priority keywords through SEO optimization with zero cost.
• Increased traffic by 109% for Rappler ID and PH via SEO coupon strategy (COOD).
• Conducted keyword research and competitor analysis (SEO & PPC) to uncover gaps and growth opportunities.
• Produced SEO-friendly content and optimized web copy, increasing organic traffic and conversion rates.
• Improved user experience and engagement by optimizing web pages and implementing white-hat SEO best practices.