Santhya Vani Punniyamoorthy
Digital Marketing Manager
Puchong
Summary
I have developed the ability to study, review and make essential reports of sales marketing and service marketing and also to secure a challenging position in a reputable organization to expand my learnings, knowledge and skills and committed to deadlines. I am willing to learn something new and I am open to take up various job types.
Overview
9
9
years of professional experience
2
2
Certifications
Work History
Digital Marketing Manager
Global Unity Commerce Solution Sdn Bhd
06.2024 - Current
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Boosted brand awareness through creation of engaging social media campaigns.
- Increased website traffic by developing and implementing comprehensive SEO strategy.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Guided digital marketing team through mentoring and professional development opportunities, elevating team capabilities.
- Tailored marketing messages to different audience segments, improving relevance and engagement.
- Managed digital advertising budgets efficiently, maximizing ROI across all campaigns.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness
- Increased website traffic by developing and implementing a comprehensive SEO strategy
- Boosted brand awareness through the creation of engaging social media campaigns
Content Creator, Social Media Marketer & Tik Tok Influencer & Brand Ambassador
Arokya
7 2023 - 4 2024
- Answer and direct phone calls, customers handling through WhatsApp Business Platform, handle and supervision on Tik Tok Live, photoshoot and create video ads for a model for portfolio purposes, assist in the preparation of regularly scheduled reports, develop and maintain a filing system, create and implement new marketing strategies to promote products, promote the brand of coffee and tea and create brand awareness through Facebook advertisements, Instagram and TikTok, establish a collaborative relationship with prospective clients from various sources such as networking, cold calling, Facebook advertisement, Tik Tok and etc.
Marketing & Front Desk Administration
PERI Formwork Malaysia Sdn Bhd
11.2022 - 06.2023
- Develop and maintain content and communications for marketing campaigns, activities and events, organise and manage events and associated campaigns such as seminars, user groups, marketing events, workshops and conferences, maintain up to date archives of all marketing files, assist with content management upkeep including shared drives and content libraries, keep up to date with industry specific trends and activities that are utilized to communicate with customers, carry out other related tasks as required, event merchandise, office repair and maintenance matter, termination/registration of office landlines Streamyx, attend company calls and walk-ins.
Proofreading By A UK PhD
03.2022 - 09.2022
- Digital Marketing including, but not limited to, TikTok, Facebook, Google Ads, Telegram, Getresponse, LinkedIn, Buffer, video production for TikTok and Youtube and all related platforms, sales email processing for Proofreading and Consulting, build a Marketing Plan, creating MBA vertical and managing it, cold-calling clients and follow-up for sales of all Verticals, build report to report on sales, planning and scheduling of FB Live, and designing slides for classes, workshop organization, any sales and administration related tasks.
Sales Executive
Lincoln University College
01.2021 - 01.2022
- Answer and direct phone calls, organize and schedule appointments, plan meetings and take detailed minutes, write and distribute email, correspondence memos, letters, faxes and forms, assist in the preparation of regularly scheduled reports, develop and maintain a filing system, create and implement marketing strategies to compete with other individuals or other universities and colleges, promote courses through Facebook advertisements and Tik Tok and etc., face-to-face marketing, respond to parents and students' qualifications on their further studies and also related questions and issues either through social media or face-to-face, running a road show at the strategic locations to meet the prospective students, meeting the respective students and parents through the cold call and fix the appointment to close the case, establish a collaborative relationship with prospective parents and students from various sources such as networking, cold calling, Facebook advertisement, Tik Tok and etc.
Sales & Marketing Executive
UK Trainer PLT
05.2019 - 12.2020
- Preparing marketing and sales strategies, maintaining a healthy relationship with the clients, professionally answering client's questions, participating in exhibitions and conferences organized by the company, creating awareness of the products and services offered by the company, ensuring the company meets the sales targets, handling complaints of the clients, negotiating the deals with the clients, taking feedback from the clients, creating marketing campaigns on social media platforms, writing monthly reports on the performance of the campaigns.
Business Development Executive (Intern)
Advancedsoft Technologies
03.2018 - 05.2019
- Perform installations, repairs, customers to come upgrades, backups and other maintenance tasks, gather all the data on sales, inventory and customers, develop good understanding on salesperson and client's relationship and on how to serve the clients with best services and quality products.
Consultant
B'smart Education
03.2015 - 08.2016
- Attract with new plans and marketing strategies for the future students who completed their secondary schoolings, met the students in person had meeting with them and give a good plan for their studies, had a great bonding with students and parents, created advertisements and posted in social medias to get more attention from the public.
Education
Master's Degree - MBA in Global Business
Lincoln University College (LUC)
Bsc (Hons) - Business and Marketing
AIMST University
Diploma - Risk Management
Putra Intelek International College
MUET - undefined
Skills
Operating Systems (Windows)
Digital Media
Email Marketing
Presentation Software (PowerPoint)
Spreadsheets (Excel, Google Spreadsheets)
Communications with the related tools (Skype)
SPSS Software
Customer knowledge- Crafting good marketing campaign with good understanding between the customers
Digital advertising- Can help to promote products and services with different ways of marketing techniques and implement in social medias like Instagram, Facebook Ads, Tik Tok
Social media management- Create viral campaigns that focus on the industry trends to drive consumers' engagement with the product and services
Teamwork- Can easily connected and collaborate with teams and have a good communication skill
Time management- Multitasking jobs can be done with team members by managing multiple projects and also completing the task before the datelines
Capable, hardworking, motivated, dedicated and organized
Have a good leadership quality, interpersonal skills and good communication skills
Good interpersonal skills with ability to interact with all level of people
Able to work in team to achieve team goals
Content Marketing
Search Engine Optimization
Social Media Marketing
Social Media Management
Online Marketing
KPI Monitoring
Content Marketing Strategy
E-commerce Marketing
Brand Development
Campaign Development
Email marketing campaigns
Social media expert
Content Development
Communication and writing skills
Influencer Marketing Collaboration
Video Marketing Techniques
Internet Marketing
Prospecting customers
Online Branding Strategies
Social media activities
Sales Planning
Mobile Marketing Tactics
Business Development
Channel Development
Cold calling abilities
Conversion Rate Optimization
Affiliate Marketing Management
Problem-Solving
Marketing and Advertising
Teamwork and Collaboration
Team building
Organizational Skills
B2C Marketing
Social Media Strategy
Social Media Campaigns
Microsoft Office
Marketing campaign development
Social Media Platforms
Multitasking Abilities
Creative and Innovative
Time Management
Brand Management
Problem-solving aptitude
Problem-solving abilities
Time management abilities
Digital Marketing
Market Analysis
Marketing Strategies
Jobpreferences
Anytime, Yes, Yes, Yes
Cocurriculamactivities
- Tae Kwan Do, Chairperson, 2006-Present, 1st Degree (Black Belt)
- AIMST Marathon, Secretary & Usher, 2015
- PICC Convention Centre, Usher, 2012
- Study Across Border Program, AIMST, Usher, 2018
- Public Speaking, Leader, 2013
Personal Information
- Age: 30
- Ethnicity: Indian
- Gender: Female
- Nationality: Malaysian
H/ P
018-3724865
Nric
931016-02-5874
Languages
English, Malay, Tamil, Chinese (Mandarin)
Native language
English
Beginner
A1
Bahasa Melayu
Beginner
A1
Tamil
Beginner
A1
Chinese (Mandarin)
Intermediate
B1
Health
Excellent
Awards
- Graduated Diploma in Risk Management (Putrajaya International Convention Centre) (Aug 2015)
- Graduated Undergraduate Bsc. (Hons) Business and Marketing (AIMST University)
- Achievements: As a fresh start in the marketing industries, I have achieved numerous satisfactions through:
- -Within first 6 month closed 20 cases till registrations for higher studies.
- -Learn to convince parents and students.
- -Learn communication skills.
- Achievements: First class MBA with CGPA (3.96)
- Graduated Postgraduate MBA Global Business (Lincoln University College).
- Brand ambassador and social media influencer.
References
Irene Teo Ai Ling, Marketing Manager, PERI Formwork Malaysia Sdn Bhd, Level 12, Block B, East Wing, PJ8 Office Suite, Jalan Barat, 46050 Petaling Jaya, Selangor, 014-369 9870, Irene.Teo@perimalaysia.com
Additional Information
It would be great honour to be given a chance to contribute towards your organization’s excellence. Currently, I am open to new opportunities, and I would be grateful if you consider my application for a suitable role. I assure my trustworthiness, commitment and my services to the very best of my abilities. For further information, kindly refer to the attached curriculum vitae.
Certification
Monthly Target Achieved
Interests
Online and offline digital marketer
Expert in Affiliate marketing
Tik Tok Marketing
Expert in managing digital advertising
Team building
Expert in handling international marketing
Yoga,workouts,e-commerce marketing,clients development
Develop and maintain content and communications for marketing campaigns, activities and events
Copywriting and use AI Website like Semrush and other effective AI solutions software to create creative contents to posts in social media platforms like FB, Insta and Tik Tok: can refer to my contents at https://www.facebook.com/gucs.tsmy/.
Maintain relationships with global clients to manage company’s interactions with current and potential customers.
Achieved Sales Award for the month and good content writer too.
Help to maintain healthy relationships both online and offline between client, customers, brand and services by developing an overall social media strategy.
Responsible for leveraging digital channels to promote our services, refer to e-coverse.com.my
Customers handling through WhatsApp Business Platform
Handle and supervision on Tik Tok Live
Photoshoot and create video ads for a model for portfolio purposes.
Assist in the preparation of regularly scheduled reports.
Develop and maintain a filing system
Create and implement new marketing strategies to promote products.
Promote the brand of coffee and tea and create brand awareness through Facebook advertisements, Instagram and TikTok.
Establish a collaborative relationship with prospective clients from various sources such as networking, cold calling, Facebook advertisement, Tik Tok and etc.
Timeline
Monthly Target Achieved
08-2024
Monthly Target Achieved
07-2024
Digital Marketing Manager
Global Unity Commerce Solution Sdn Bhd
06.2024 - Current
Marketing & Front Desk Administration
PERI Formwork Malaysia Sdn Bhd
11.2022 - 06.2023
Proofreading By A UK PhD
03.2022 - 09.2022
Sales Executive
Lincoln University College
01.2021 - 01.2022
Sales & Marketing Executive
UK Trainer PLT
05.2019 - 12.2020
Business Development Executive (Intern)
Advancedsoft Technologies
03.2018 - 05.2019
Consultant
B'smart Education
03.2015 - 08.2016
Content Creator, Social Media Marketer & Tik Tok Influencer & Brand Ambassador
Arokya
7 2023 - 4 2024
Master's Degree - MBA in Global Business
Lincoln University College (LUC)
Bsc (Hons) - Business and Marketing
AIMST University
Diploma - Risk Management
Putra Intelek International College
MUET - undefined
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