SANI AZRIN
HEAD OF SALES
Perai
Summary
Hardworking sales management professional bringing 18 years of experience in Hospitalit1y industry environments combined with forward-thinking approach to developing territories, boosting efficiency and strengthening processes. Dedicated to enhancing customer retention with service-focused approaches. Demonstrated record of accomplishment in cultivating strong sales channels. Proactive Assistant Sales Manager dedicated to handling various tasks with skill and poise. Committed to building talented and successful sales teams through dynamic communication and positive reinforcement.
Overview
18
18
years of professional experience
Work History
ASSISTANT SALES MANAGER
THE TOP PENANG
04.2024 - Current
- Developed strong client relationships for repeat business and increased referrals.
- Achieved sales targets consistently by driving daily sales activities and managing the sales pipeline effectively.
- Analyzed customer feedback to identify areas for improvement in service delivery.
- Assisted sales team with completing customer transactions and managing issues.
- Trained new associates in successful sales and performance strategies.
- Boosted sales performance by implementing effective sales strategies and coaching team members.
- Generated sales report to help upper management make effective decisions and sales plans.
- Trained new hires on product knowledge, enhancing their ability to sell confidently and successfully close deals.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Resolved customer issues promptly, maintaining high levels of customer satisfaction and trust in the brand.
- Managed and developed sales team.
- Analyzed sales data regularly to recognize patterns, capitalize on opportunities, and address areas of concern within the team''s performance metrics.
- Collaborated with marketing department to create appealing promotions, resulting in higher customer engagement rates.
- Implemented performance tracking systems to monitor individual achievements and identify areas for improvement.
- Successfully launched new products by executing comprehensive training programs for staff and coordinating marketing efforts to generate buzz among potential customers.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Conducted regular team meetings to review progress, address challenges, and motivate staff towards achieving goals.
- Negotiated contracts with clients that balanced profitability with excellent customer service standards.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Liaised between customers and product development team to recommend product improvements.
- Completed store opening and closing procedures by counting drawers and managing security.
- Monitored competitors'' activities and adjusted tactics accordingly, ensuring a competitive edge in the market.
- Streamlined internal processes for efficient communication between departments and better coordination of efforts.
- Cultivated a positive work environment through fostering teamwork, open communication channels among staff members contributing towards higher employee satisfaction and retention rates.
AREA MANAGER - J&T EXPRESS SDN BHD
07.2020 - 03.2023
- Communicated best practices among on-site and external personnel to align efforts and goals
- To Find New Customer and Maintain the relationship with existing customer
- Prepare Weekly and Monthly Report
- Prepare P&L Based on Monthly
- Prepare & Compile staff attendance and Overtime for salary
- Solve customer issue
- Increased operational efficiency by make sure all parcel / postage clear before 8.30 pm
- Supervised site investigations, reported issues and escalated those that required further assistance.
Head of Sales (NORTHERN REGION)
Zuzu Hospitality Solution
08.2019 - 03.2020
- Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives
- Recruited and developed 10 employees for 3 department
- Supervised site investigations, reported issues and escalated those that required further assistance
- Improved productivity of customer service team by leading training initiatives and revamping schedules
- Performed forecasting to identify necessary changes for supply chain business
- Coordinated all companies, business executives and site leadership teams by interacting effectively and establishing communication best practices
- Reduced workflow inconsistencies by recruiting and hiring capable staff members
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs
- Prepared quotes for new products and services and composed budgets
- Increased operational efficiency by developing improved filing systems for confidential client records and reports
- Communicated best practices among on-site and external personnel to align efforts and goals.
Business Development Manager
OYO Rooms Malaysia
10.2018 - 07.2019
- Streamlined operational efficiencies by delivering recommendations for knowledgebase processes and procedures
- Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
- Implemented marketing strategies for standalone, fully integrated company providing solutions to meet demands of Hospitality industry
- Devised SWOT analysis to create and execute business plan supporting achievement of established quotas
- Established relationships with key decision-makers within customer's organization to promote growth and retention
- Developed and promoted successful company sales and account management personnel into leadership positions to drive company growth
- Devised effective marketing, sales and other promotional initiatives.
Senior Sales Manager
Ixora Hotel Sdn Bhd
05.2015 - 10.2018
- Managing / Covering Government Segmentation
- Brought about industry-leading by applying strategic industry knowledge and leadership skills
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
- Revitalized regional sales frameworks by focusing on building customer relationships and strategically planning monthly, quarterly and yearly operations
- Established, reviewed and updated territory boundaries and distribution routes to maximize service while effectively controlling expenses
- Worked diligently with dealers and management teams to forge lasting relationships and assist in solving unique business problems
- Held weekly meetings with Senior Director Of Sales to identify techniques to overcome sales obstacles
- Assessed data to discover relevant trends and marketing opportunities
- Established clear objectives and helped team members develop plans to achieve quotas.
Asst. Sales Manager
Sunway Hotel Georgetown
06.2013 - 05.2015
- Managing payments
- Suppliers' order Coordination
- Lead for Corporate Segmentation
- Business Development
- Suppliers' order Coordination
- Lead for Corporate & Government Segmentation
- Business Development
- Client Servicing
- Conducted weekly sales meetings to discuss business opportunities and strategies and alleviate issues
- Partnered with sales team members and leveraged strong negotiation skills to close tough deals with lucrative clients
- Assisted sales team with completing customer transactions and managing issues
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Travel Trade Leader
Columbia Leisure Sdn Bhd
01.2011 - 11.2012
- Business Development
- Client Servicing Columbia Leisure
- PIC for Indonesian market
- Package preparation
- Promotion for Malaysian Market
- International liaison to all foreign hotel
- Airport Duty
- Post Mortem
- Invoicing and Preparation of Receipts
- Worked with customers to understand needs and provide service
- Developed team communications and information for meetings
- Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately
- Maintained excellent attendance record, consistently arriving to work on time.
Asst. Sales Manager
Maytower Hotel Serviced Residence
04.2009 - 12.2010
- Helped sales and marketing team members continuously improve product knowledge, skill set and career-building potential by motivating strong revenue numbers and continued promotional success
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment
- Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
Senior Reservation Officer
MP TRAVEL & TOUR
5 2006 - 4 2009
- Handled incoming reports
- Manage 100 over hotel booking and increase sales by 10% yearly
- Preparation of PO & DO
- Filing
- Troubleshooting customers' problems
- Preparing letter.
Education
Diploma - Business
MBA - Executive Master in Business Admintration
Skills
Business Development
Leadership communications
Data collection and analysis
Staff Management
Complaint resolution
Staff training and development
Operations management
Business planning
Strategic Planning
Budgeting
Sales And Marketing
Negotiation
Team building and development
Sales strategy development
Action planning
Relationship building and management
Sales Reporting
Order Management
Sales Presentations
Team Management
Sales team supervision
Sales Goals
Goals and performance
Data reporting
KPI Monitoring
Sales expertise
Sales Pipeline Management
Competitor Analysis
Client Needs Assessments
Presentations and meetings
Closing strategies
Territory Management
Documentation skills
Revenue monitoring
Cross-selling strategies
Performance Improvement
Complex negotiation
CRM software proficiency
Lead Qualification
Sales Coaching
New Account Development
Database Management
Project Coordination
Store improvement skills
Vendor Management
Operations
Campaign support
Personnel Training
Systems and software expertise
Claims Management
Client Relations
Teamwork and Collaboration
Time management abilities
Accomplishments
- Exceeded quarterly objectives by as much as 80% on a regular basis.
- Devised successful new client focused on Langkawi.
- Collaborated with team of 10 in the development of Langkawi Special Project.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
- Increase New Partner, retain existing client, commercial contract negotiations and also responsible for P&L In the market.
- Increase revenue growth for Zuzu Hospitality and Partner.
- Top Three (3) Sales Person in Malaysia For year 2019 at Zuzu Hospitality Solutions.
Languages
Malay
Native language
English
Proficient
C2
Indonesian
Proficient
C2
Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteImportant To Me
Company CultureWork-life balanceWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
ASSISTANT SALES MANAGER - THE TOP PENANG
04.2024 - Current
AREA MANAGER - J&T EXPRESS SDN BHD -
07.2020 - 03.2023
Head of Sales (NORTHERN REGION) - Zuzu Hospitality Solution
08.2019 - 03.2020
Business Development Manager - OYO Rooms Malaysia
10.2018 - 07.2019
Senior Sales Manager - Ixora Hotel Sdn Bhd
05.2015 - 10.2018
Asst. Sales Manager - Sunway Hotel Georgetown
06.2013 - 05.2015
Travel Trade Leader - Columbia Leisure Sdn Bhd
01.2011 - 11.2012
Asst. Sales Manager - Maytower Hotel Serviced Residence
04.2009 - 12.2010
Senior Reservation Officer - MP TRAVEL & TOUR
5 2006 - 4 2009
RIFFA COLLEGE - Diploma, Business
Asia E University - MBA, Executive Master in Business Admintration