Summary
Overview
Work History
Education
Skills
Timeline
Generic

Samuel Tong

SENIOR SALES
Kuala Lumpur,14

Summary


Experienced Optical Retail Manager, Senior Sales Consultant, and Business Partner with over 20 years of expertise in optical retail operations, sales management, customer service excellence, branch leadership, inventory control, and business development.

Proven track record in driving sales growth, improving operational efficiency, leading high-performing teams, and delivering exceptional customer experiences. Extensive experience in eye examinations, optical dispensing, lens edging, contact lens management, and retail business operations.

Recognized for strong leadership, customer relationship management, staff development, and achieving business profitability across multiple retail environments.

Overview

26
26
years of professional experience
6
6
years of post-secondary education

Work History

Senior Sales Consultant

Spectaclex (M) Sdn Bhd
Kuala Lumpur, Kuala Lumpur
10.2024 - Current
  • Consistently work toward achieving daily and monthly sales targets, actively contributing to business growth and overall branch performance.
  • Perform essential administrative tasks, including accurate paperwork, invoicing, and reporting, to support smooth and efficient store operations.
  • Manage inventory control, overseeing stock replenishment and ordering of contact lenses, edging supplies, and optical products to maintain optimal stock levels and service flow.
  • Provide expert optical support, including product recommendations based on prescriptions, lens options, and frame selection to meet individual customer needs.
  • Maintain strong product knowledge and operational awareness to effectively assist the team and enhance the overall customer experience.
  • Ensure all dispensing and optician-related duties comply with industry standards and company policies.

Senior Sales Consultant

Optique Eyework
Kuala Lumpur, Kuala Lumpur
03.2024 - 08.2024
  • Drive sales performance by working toward and achieving both daily and monthly sales targets.
  • Handle routine administrative duties, including paperwork and daily reporting, to ensure smooth store operations.
  • Oversee stock replenishment to maintain optimal product availability on the sales floor.
  • Manage the ordering of contact lenses, edging supplies, and other related inventory items to support continuous service delivery.

Branch Manager / Managing Partner

Spectacles Station Sdn Bhd
Sri Petaling, Selangor
11.2022 - 01.2024
  • Manage and drive sales performance, achieving both monthly and daily sales targets through strategic planning and team leadership.
  • Take full accountability for the outlet’s Profit & Loss (P&L), including stock inventory control and resource management to optimize profitability.
  • Perform and supervise eye examinations and edging services, ensuring accuracy, professionalism, and adherence to clinical standards.
  • Mentor and guide fresh graduates, while leading and developing junior and senior sales staff to build a high-performing, customer-focused team.
  • Foster a results-driven and supportive work environment to maintain high service standards and continuous improvement.

Branch Manager

Mirage Optics Publika
Kuala Lumpur, Kuala Lumpur
08.2021 - 07.2022
  • Oversee and drive team performance to consistently achieve daily and monthly sales targets.
  • Manage administrative responsibilities, including paperwork, invoicing, and daily operational reporting.
  • Supervise inventory control, including stock replenishment and ordering of contact lenses, edging supplies, and other essential optical products to ensure optimal stock levels and seamless service.
  • Ensure smooth branch operations through effective planning, team coordination, and process oversight.

Real Estate Negotiator

The Roof Realty Property
Kuchai Lama, Kuala Lumpur
08.2019 - 07.2021
  • Maintained and updated property listings, ensuring accurate and appealing presentations across all platforms.
  • Handled all client correspondence, providing timely and professional communication throughout the buying or selling process.
  • Represented clients’ best interests during property purchase and sale negotiations, ensuring favorable outcomes.
  • Worked as part of a collaborative and results-driven team, contributing to overall sales performance and client satisfaction.
  • Conducted complimentary tours of neighborhoods and properties, offering valuable insights to help clients make informed decisions.

Branch Manager

MOG
Sunway, Selangor
04.2015 - 07.2019
  • Lead the team in achieving both daily and monthly sales targets, with a strong focus on high-involvement selling strategies and customer engagement.
  • Oversee essential administrative tasks, including accurate paperwork, invoicing, and daily reporting to ensure smooth branch operations.
  • Manage inventory control, including stock replenishment and ordering of contact lenses, ophthalmic lenses, and edging supplies to maintain optimal stock levels and service efficiency.
  • Ensure a high standard of operational excellence and team productivity through proactive leadership and strategic planning.

Senior Cum Optician

Sunglass & Visionworld
One Utama, Selangor
01.2013 - 05.2015
  • Consistently work toward achieving daily and monthly sales targets, actively contributing to business growth and overall branch performance.
  • Perform essential administrative tasks, including accurate paperwork, invoicing, and reporting, to support smooth and efficient store operations.
  • Manage inventory control, overseeing stock replenishment and ordering of contact lenses, edging supplies, and optical products to maintain optimal stock levels and service flow.
  • Provide expert optical support, including product recommendations based on prescriptions, lens options, and frame selection to meet individual customer needs.
  • Maintain strong product knowledge and operational awareness to effectively assist the team and enhance the overall customer experience.
  • Ensure all dispensing and optician-related duties comply with industry standards and company policies.

Manager/Director

Avants Optics
Setia Alam, Selangor
01.2011 - 01.2013
  • Manage and drive sales performance, achieving both monthly and daily sales targets through strategic planning and team leadership.
  • Take full accountability for the outlet’s Profit & Loss (P&L), including stock inventory control and resource management to optimize profitability.
  • Perform and supervise eye examinations and edging services, ensuring accuracy, professionalism, and adherence to clinical standards.
  • Mentor and guide fresh graduates, while leading and developing junior and senior sales staff to build a high-performing, customer-focused team.
  • Foster a results-driven and supportive work environment to maintain high service standards and continuous improvement.

Senior Optician / Supervisor / Store Management

Various Optical Retail Companies
KLANG VALLEY
01.2000 - 01.2011

Companies Included:

Focus Point
England Optical
Sunglass & Visionworld
Avants Optics
Optimal
A Look Eyewear

Responsibilities:

Eye Examination
Optical Dispensing
Lens Edging
Contact Lens Consultation
Customer Service & Sales
Inventory Management
Staff Supervision
Retail Operations

Education

SPM - SPM

SEKOLAH MENENGAH SUNGAI UDANG
MELAKA
04.1993 - 11.1998

UPSR - UPSR

S.R.J.K.(C) SUNGAI UDANG
MELAKA
11-1993

Skills

Career Achievements

Achieved highest personal sales growth in outlets by consistently exceeding targets through strong product knowledge and customer engagement

Successfully trained beginners from basic skills to independently performing complex rimless frame edging with high precision

Efficiently managed and performed edging tasks for 6 outlets, ensuring consistent quality finishing and workmanship across all locations

Technical Expertise

Proficient in operating various edging machines including:Nidek LE9000 Fully Automatic Patternless Edging MachineNidek LE800 and LE1200 modelsSkilled in hand cutting and manual edging techniques for frames and custom jobs

Experienced in handling a wide variety of frame styles, including rimless, semi-rimless, and specialty shapes, ensuring precise fitting and finishing

Effective communication

Team leadership

Strong verbal communication

Calm in challenging environments

Customer engagement

Flexible problem-solving

Team collaboration skills

Quick learner

Expected Salary

Rm 7500

Timeline

Senior Sales Consultant

Spectaclex (M) Sdn Bhd
10.2024 - Current

Senior Sales Consultant

Optique Eyework
03.2024 - 08.2024

Branch Manager / Managing Partner

Spectacles Station Sdn Bhd
11.2022 - 01.2024

Branch Manager

Mirage Optics Publika
08.2021 - 07.2022

Real Estate Negotiator

The Roof Realty Property
08.2019 - 07.2021

Branch Manager

MOG
04.2015 - 07.2019

Senior Cum Optician

Sunglass & Visionworld
01.2013 - 05.2015

Manager/Director

Avants Optics
01.2011 - 01.2013

Senior Optician / Supervisor / Store Management

Various Optical Retail Companies
01.2000 - 01.2011

SPM - SPM

SEKOLAH MENENGAH SUNGAI UDANG
04.1993 - 11.1998

UPSR - UPSR

S.R.J.K.(C) SUNGAI UDANG
Samuel TongSENIOR SALES