Samer Baninaser

Core Responsibilities & Achievements:

Joined Atlas Copco with a mandate to drive sustainable, profitable growth across both equipment and aftermarket portfolios in the highly competitive markets of Southeast Asia, Taiwan, and Korea.

• P&L Leadership: Held full responsibility for Profit & Loss (P&L) management, ensuring financial performance aligned with business objectives.
• Sustainable Growth: Spearheaded initiatives focused on achieving organic growth, increasing market penetration, and expanding a comprehensive range of products.
• Market Share & Profitability: Strategically boosted market share and consolidated profitability through rigorous performance management and data-driven market intelligence.
• Market Insights: Established and maintained robust marketplace intelligence systems, enabling informed decision-making and quick response to emerging trends.
• Business Expansion: Expanded business by maximizing product potential within the defined territories, ensuring optimal market positioning and brand differentiation.
• New Business Opportunities: Proactively identified and developed new business opportunities for the complete product and service portfolio.
• Market Share Growth: Strengthened distribution channels and grew market share for both equipment and services across multiple segments and countries.
• Aftermarket Growth: Drove substantial growth in the Aftermarket business (service and parts) by adhering to and promoting brand-specific value propositions.
• Operational Optimization: Continuously optimized organizational structure and operations within local customer centers, with a strong focus on sales growth, service excellence, and customer satisfaction.

This approach ensured alignment with corporate goals, fostering long-term market leadership and sustained profitability across the region.

Core Responsibilities & Achievements:

Joined Atlas Copco Equipment Egypt’s Regional Office with the directive to drive sustainable development of the Customer Center, focusing on market share expansion through strategic sales growth and enhancement of service activities within the Compressor Technique (CT) business area, ensuring profitability and long-term success.

• P&L Management: Held full accountability for Profit & Loss (P&L) within the Compressor Technique business area, consistently meeting financial objectives.
• Customer Satisfaction: Prioritized superior customer experiences, maintaining excellence across all touchpoints.
• Customer Centricity: Advocated for Customer Centricity by fostering engagement, innovation, and commitment to service excellence.
• Cross-Functional Collaboration: Enhanced collaboration between product sales and Compressor Technique Service (CTS) teams, ensuring operational excellence.
• Strategic Localization: Adapted global divisional strategies to local market needs, ensuring effective implementation.
• Value-Based Sales Culture: Promoted a value-driven sales approach, emphasizing the full product and solutions portfolio.
• Pricing Strategy: Managed pricing strategies to align with local market conditions and optimize profitability.
• Performance Management: Utilized key performance indicators (KPIs) to oversee and enhance sales performance.
• Team Development: Advanced team skills by promoting "People Care" through targeted training and professional development.
• Operational Compliance: Ensured adherence to Financial and Administrative Manuals (FAM), maintaining operational integrity.

This role demanded a focus on strategic market expansion, operational excellence, and customer-centric approaches, ensuring sustained growth and competitive advantage in the region.

Core Responsibilities & Achievements:

Joined the Regional Office with the objective to establish a strong and sustainable aftermarket organization across the Middle East and North Africa (MENA) region while driving profitable growth.

• P&L Accountability: Managed the Profit & Loss (P&L) for the aftermarket business line, ensuring financial targets were consistently achieved.
• Revenue Growth: Drove significant increases in revenue from Parts and Service activities, enhancing overall business performance.
• Customer Satisfaction: Maintained a steadfast focus on customer satisfaction, ensuring high standards across all aspects of service and support.
• Profit & NIS Targets: Achieved Net Income Sales (NIS) and profit targets through strategic initiatives and effective management.
• Cost Management: Managed functional costs efficiently, optimizing budget utilization and cost-effectiveness.
• Warranty Handling: Ensured warranty issues were addressed and reported in accordance with corporate guidelines, maintaining operational compliance.
• Operational Coordination: Oversaw shop and field work to ensure tasks were completed in a structured manner, enhancing operational efficiency.
• Inventory Control: Maintained control of parts and service stock to adequately support all markets within the MENA region.
• Team Development: Led continuous competence development initiatives for the aftermarket team, fostering skills enhancement and professional growth.
• Dealership Management: Effectively managed dealership relationships, ensuring alignment with business goals and optimizing performance.

This role required a strategic approach to market development, operational management, and customer-focused initiatives, driving both growth and efficiency across the region.

Core Responsibilities & Achievements:

Joined the Regional Office with the mandate to oversee Aftermarket Development in the region. Successfully expanded the Preventive Maintenance portfolio and enhanced the performance of Aftermarket Sales Engineers through systematic development, leading to increased efficiency and higher revenues.

• Product Development & Promotion: Developed and promoted both traditional and new Aftermarket products through the dealer network and direct operations, expanding product reach and visibility.
• Volume Growth & Sustainability: Achieved rapid growth in volumes while ensuring the realization of product value and long-term sustainability.
• Service Excellence: Advanced the Aftermarket services up the service ladder with the implementation of a robust local Service Plan platform.
• Market Potential & Share Maximization: Identified market potential and maximized market and customer share through effective key account identification and management.
• Sales Team Collaboration: Worked closely with the front-line sales team, sharing sales experience, knowledge, and enthusiasm to drive performance improvements.
• Cross-Division Collaboration: Coordinated with the CTS division and the Regional Aftermarket Manager to align efforts and achieve growth ambitions.

This role required a strategic focus on product innovation, market expansion, and team development, driving both increased efficiency and revenue growth in the region.

Core Responsibilities & Achievements:

Built a strong team to oversee Aftermarket activities in the Eastern Region of Saudi Arabia. Over four years, successfully increased revenues by more than 150% while enhancing customer satisfaction.

• Service & Support Management: Oversaw Service, Spare Parts, and Product Support activities, ensuring comprehensive support for all aftermarket needs.
• Business Development: Drove the rapid development and growth of the Aftermarket Business, aligning with company ambitions and strategic goals.
• Team Development: Developed and improved the efficiency of the aftermarket team, fostering skills enhancement and operational effectiveness.
• Customer Service Excellence: Delivered a high level of service to customers, ensuring consistent and high-quality support.
• Customer Care Culture: Promoted a Customer Care culture within the team, emphasizing the importance of customer satisfaction and support.
• Profitability Maximization: Focused on maximizing Aftermarket profitability, ensuring financial performance aligned with business objectives.

This role required a strategic approach to team leadership, business growth, and customer-focused service, contributing to significant revenue increases and improved customer satisfaction.

Core Responsibilities & Achievements:

Focused on the development of the Aftermarket business for the Portable Compressors range in the Middle East.

• Marketing Support: Provided Aftermarket Marketing support to distributors and Atlas Copco Saudi Arabia, enhancing market presence and promotional efforts.
• Training Programs: Organized and conducted direct and effective training programs for distributors, Atlas Copco Saudi Arabia, and targeted end users, improving product knowledge and service capabilities.
• Market Positioning: Created a positive, sustainable need for aftermarket products while maintaining a high market image and brand positioning for the company’s name.
• Service Promotion: Promoted and implemented all new Aftermarket Services across the region, ensuring effective roll-out and market adoption.

This role required a strategic approach to marketing, training, and brand management, contributing to the development and enhancement of the Aftermarket business in the region.

Core Responsibilities & Achievements:

In addition to overseeing Field Service at the main branch, I was assigned to manage the service activities for three remote branches in the western region, supporting a diverse range of products including Caterpillar machinery & generators, MCFE lift trucks, F.G. Wilson generators, Lorain & Demag cranes, Ingersoll Rand air compressors, Jungheinrich reach trucks, and JLG man lifts.

• Field Response Management: Delivered prompt and efficient field responses to customer needs, ensuring high levels of service satisfaction.
• Job Scheduling & Planning: Effectively scheduled and planned all field service jobs, optimizing resource allocation and job completion timelines.
• Warranty & Commissioning Coordination: Liaised with the Sales Department to arrange for warranty repairs and the commissioning of new units, ensuring seamless service transitions.
• Policy Compliance: Conducted all field service activities in strict accordance with company policies, maintaining high standards of service delivery.
• Technical Support: Provided technical reference for technicians, enhancing their ability to perform complex service tasks.
• Profitability Management: Oversaw field service profitability, ensuring financial targets were met through efficient operations and resource management.
• Vehicle & Tool Maintenance: Ensured that all field service vehicles and tools were consistently maintained and ready for use, minimizing downtime.
• Customer Requirements: Met customer requirements consistently, maintaining high levels of customer satisfaction.
• Quality Audits: Conducted audits of the quality of jobs performed by field service technicians and followed up on all preventive maintenance (PM) service visits.
• Parts Coordination: Liaised with the parts department to ensure timely acquisition of parts, preventing delays and ensuring service jobs were completed efficiently.

This role demanded a comprehensive approach to service management, technical support, and operational efficiency, ensuring high-quality service delivery across multiple branches and product lines.

I was transitioned to oversee the field service department, tasked with managing operations in a demanding environment that necessitates rigorous effort and meticulous planning.

Core Responsibilities & Achievements:

Oversaw all workshop administrative activities and facilitated effective coordination between customers (both external and internal) and our colleagues.

• Quotation Preparation: Prepared repair quotations for all workshop jobs, followed up with customers and Product Support representatives to ensure accurate and timely estimates.
• Data Management: Ensured that all job-related data was accurately entered into the system to produce precise invoices, facilitating timely billing for various jobs.
• Customer Updates: Provided regular status updates to customers regarding their jobs in the workshop, enhancing transparency and communication.
• Branch Liaison: Coordinated with branches on all ongoing and outgoing jobs, managing all correspondence and quotes effectively.
• Service Reports & Invoicing: Produced and monitored service reports, ensuring that invoicing was completed accurately and on schedule.
• Quote Finalization: Prepared, finalized, and discussed all workshop quotes with customers, ensuring clear understanding and agreement.
• Vendor Coordination: Liaised with vendors for all jobs performed outside the workshop, managing external service providers efficiently.

This role required a strategic approach to administrative coordination, data management, and customer communication, ensuring smooth workshop operations and timely service delivery.

Core Responsibilities & Achievements:

Appointed to manage warranty claims and service information following the successful completion of a six-month training program.

• Service Information Handling: Submitted required actions to the workshop for incoming service information, ensuring prompt and accurate responses.
• Unit Delivery: Ensured that all new units were delivered in a professional manner, adhering to high standards of quality and presentation.
• Record Maintenance: Maintained a well-organized record of all new machines in the system, ensuring accurate and up-to-date information.
• Customer Instruction: Provided comprehensive explanations of operation and maintenance instructions and warranty conditions to customers upon the sale of new units.
• Warranty Claims Management: Prepared and followed up on all warranty claims for CAT, MCFE, and F.G. Wilson products, ensuring efficient resolution and customer satisfaction.
• System Backup: Acted as a backup for the service systems Supervisor, providing support and continuity in their absence.

This role required a focus on warranty management, customer communication, and system support, ensuring effective handling of service-related tasks and maintaining high standards of customer service.