Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

SAMANTHA SONIA RAYER

Assistant Manager, Campaign Strategy
Kuala Lumpur

Summary

Results-driven marketing and campaign strategist with experience in Digital Out-of-Home (DOOH) advertising. Skilled in campaign planning, client management, and data-driven marketing solutions. Proven ability to lead cross-functional teams, optimize media inventory, and execute high-impact brand campaigns. Strong analytical and problem-solving skills, with a focus on innovation and enhancing brand visibility.

Overview

3
3
years of professional experience

Work History

Assistant Manager- Campaign Strategy

Visual EFX Sdn. Bhd
12.2024 - Current
  • Managed corporate client relationships, increasing retention and repeat business by 5%.
  • Led a team of 5, fostering collaboration, setting clear goals, and enhancing team efficiency.
  • Developed and executed data-driven marketing strategies, boosting brand visibility and ad engagement by 3%.
  • Designed tailored media plans for high-profile clients, optimizing campaign ROI.
  • Played a key role in developing PLAYDOOH, improving inventory management and campaign planning.
  • Supervised daily operations, ensuring performance, quality, and customer satisfaction.
  • This role has strengthened my ability to manage client relationships, lead high-performing teams, and develop data-driven marketing strategies.

Campaign Planner

Visual EFX Sdn. Bhd
09.2023 - 11.2024
  • Planned and executed over 50 DOOH campaigns, enhancing brand visibility and top-of-mind recall for clients.
  • Developed strategic DOOH plans aligned with client objectives, conducting performance analysis to optimize ROI.
  • Managed end-to-end campaign execution, coordinating with internal teams and external vendors for seamless delivery.
  • Led the development of an internal inventory system, improving resource tracking and management.
  • This role has enhanced my expertise in campaign optimization, inventory management, and delivering impactful DOOH solutions.

Lab Assistant

Mizulab Sdn. Bhd.
03.2022 - 10.2022
  • Conducted lab analysis on over 200 water samples, ensuring accuracy and compliance with Malaysia’s Ministry of Health guidelines.
  • Maintained precision calibration records and quality assurance documentation, reducing discrepancies and ensuring procedural compliance.
  • Collaborated with lab staff and management to optimize workflow, contributing to a productive and efficient work environment.
  • This role enhanced my attention to detail, analytical skills, and commitment to quality control, reinforcing my ability to work efficiently in a structured and high-precision environment.

Education

Bachelor of Science (Hons) - Microbiology

Universiti Kebangsaan Malaysia (UKM)
01.2018 - 1 2022

Malaysian Certificate of Education (SPM) - undefined

Bukit Mewah High School
01.2011 - 1 2015

Malaysian Higher School Certificate (STPM) -

St. Paul's Institution
01.2016 - 1 2017

Skills

    Data management

    Risk mitigation

    Contingency planning

    Team leadership

    Problem-solving

    Adaptability and flexibility

Additional Information

Global Buddies, UKM (Jan 2019 – Dec 2021)
  • Provided guidance and on-site support for international students, assisting with registration and cultural adaptation.
  • Organized multicultural events to promote cross-cultural understanding and student engagement.
  • Served as the master of ceremonies for the 2019 Meet and Greet Session, ensuring smooth event execution and audience engagement.
  • This experience enhanced my leadership, event management, and cross-cultural communication skills while fostering an inclusive environment for international students
Trainer, Peer-Assisted Learning (PAL), UKM (Jan 2020 – Dec 2021)
  • Conducted MUET preparation sessions using peer tutoring, group discussions, and collaborative projects.
  • Designed small learning groups to improve student engagement and participation.
  • This role honed my teaching, mentoring, and strategic planning skills while helping students enhance their English proficiency.

Timeline

Assistant Manager- Campaign Strategy

Visual EFX Sdn. Bhd
12.2024 - Current

Campaign Planner

Visual EFX Sdn. Bhd
09.2023 - 11.2024

Lab Assistant

Mizulab Sdn. Bhd.
03.2022 - 10.2022

Bachelor of Science (Hons) - Microbiology

Universiti Kebangsaan Malaysia (UKM)
01.2018 - 1 2022

Malaysian Higher School Certificate (STPM) -

St. Paul's Institution
01.2016 - 1 2017

Malaysian Certificate of Education (SPM) - undefined

Bukit Mewah High School
01.2011 - 1 2015
SAMANTHA SONIA RAYERAssistant Manager, Campaign Strategy