SAMANTHA SONIA RAYER
Assistant Manager, Campaign Strategy
Kuala Lumpur
Summary
Results-driven marketing and campaign strategist with experience in Digital Out-of-Home (DOOH) advertising. Skilled in campaign planning, client management, and data-driven marketing solutions. Proven ability to lead cross-functional teams, optimize media inventory, and execute high-impact brand campaigns. Strong analytical and problem-solving skills, with a focus on innovation and enhancing brand visibility.
Overview
3
3
years of professional experience
Work History
Assistant Manager- Campaign Strategy
Visual EFX Sdn. Bhd
12.2024 - Current
- Managed corporate client relationships, increasing retention and repeat business by 5%.
- Led a team of 5, fostering collaboration, setting clear goals, and enhancing team efficiency.
- Developed and executed data-driven marketing strategies, boosting brand visibility and ad engagement by 3%.
- Designed tailored media plans for high-profile clients, optimizing campaign ROI.
- Played a key role in developing PLAYDOOH, improving inventory management and campaign planning.
- Supervised daily operations, ensuring performance, quality, and customer satisfaction.
- This role has strengthened my ability to manage client relationships, lead high-performing teams, and develop data-driven marketing strategies.
Campaign Planner
Visual EFX Sdn. Bhd
09.2023 - 11.2024
- Planned and executed over 50 DOOH campaigns, enhancing brand visibility and top-of-mind recall for clients.
- Developed strategic DOOH plans aligned with client objectives, conducting performance analysis to optimize ROI.
- Managed end-to-end campaign execution, coordinating with internal teams and external vendors for seamless delivery.
- Led the development of an internal inventory system, improving resource tracking and management.
- This role has enhanced my expertise in campaign optimization, inventory management, and delivering impactful DOOH solutions.
Lab Assistant
Mizulab Sdn. Bhd.
03.2022 - 10.2022
- Conducted lab analysis on over 200 water samples, ensuring accuracy and compliance with Malaysia’s Ministry of Health guidelines.
- Maintained precision calibration records and quality assurance documentation, reducing discrepancies and ensuring procedural compliance.
- Collaborated with lab staff and management to optimize workflow, contributing to a productive and efficient work environment.
- This role enhanced my attention to detail, analytical skills, and commitment to quality control, reinforcing my ability to work efficiently in a structured and high-precision environment.
Education
Bachelor of Science (Hons) - Microbiology
Universiti Kebangsaan Malaysia (UKM)
01.2018 - 1 2022
Malaysian Certificate of Education (SPM) - undefined
Bukit Mewah High School
01.2011 - 1 2015
Malaysian Higher School Certificate (STPM) -
St. Paul's Institution
01.2016 - 1 2017
Skills
Data management
Risk mitigation
Contingency planning
Team leadership
Problem-solving
Adaptability and flexibility
Additional Information
Global Buddies, UKM (Jan 2019 – Dec 2021)
- Provided guidance and on-site support for international students, assisting with registration and cultural adaptation.
- Organized multicultural events to promote cross-cultural understanding and student engagement.
- Served as the master of ceremonies for the 2019 Meet and Greet Session, ensuring smooth event execution and audience engagement.
- This experience enhanced my leadership, event management, and cross-cultural communication skills while fostering an inclusive environment for international students
- Conducted MUET preparation sessions using peer tutoring, group discussions, and collaborative projects.
- Designed small learning groups to improve student engagement and participation.
- This role honed my teaching, mentoring, and strategic planning skills while helping students enhance their English proficiency.
Timeline
Assistant Manager- Campaign Strategy
Visual EFX Sdn. Bhd
12.2024 - Current
Campaign Planner
Visual EFX Sdn. Bhd
09.2023 - 11.2024
Lab Assistant
Mizulab Sdn. Bhd.
03.2022 - 10.2022
Bachelor of Science (Hons) - Microbiology
Universiti Kebangsaan Malaysia (UKM)
01.2018 - 1 2022
Malaysian Higher School Certificate (STPM) -
St. Paul's Institution
01.2016 - 1 2017
Malaysian Certificate of Education (SPM) - undefined
Bukit Mewah High School
01.2011 - 1 2015
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