Summary
Overview
Work History
Education
Skills
Personal Information
Ic Number
Timeline
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Salmah Laronda

Salmah Laronda

Chief Executive Officer
Kota Kinabalu

Summary

Experienced business owner with 15+ years in promoting training and technical services, specializing in electrical new technology. Dedicated to achieving excellence, driving innovation, and fostering industry growth. Proven track record of delivering top-notch solutions to exceed client expectations.

Overview

17
17
years of professional experience
2025
2025
years of post-secondary education
2
2
Languages

Work History

Chief Executive Officer

Westmaltech Sdn Bhd
09.2014 - Current
  • Lead strategic growth across electrical engineering, technical training, and oil & gas divisions.
  • Oversee project management, client relations, and ensure compliance with industry standards (ISO 9001, DOSH, Suruhanjaya Tenaga, PETRONAS Technical Standards).
  • Develop competency-based training programs tailored for industry needs, including Electrical Safety, Power System Protection, Substation NDT, Renewable Energy, and IECEX.
  • Manage contracts with major clients such as Petronas, PFLNG, SESB, TNB, ILP, IKM, IKBN, NAVY, and many private companies.
  • Implement hybrid learning models enhancing training accessibility.
  • Strengthen company capabilities through recruitment and quality assurance systems.
  • Key Achievements:
  • Positioned Westmaltech as a preferred service and training provider for Petronas Floating LNG and other upstream oil & gas operations.
  • Secured multi-year contracts with SESB and other private companies.
  • Expanded training programs nationwide supporting workforce development goals.
  • Increased company revenue by 30% within three years.

General Manager

Westmaltech Sdn Bhd
01.2011 - 08.2014
  • Managed engineering services, training program delivery, business development, finance, and HR.
  • Oversaw electrical engineering projects ensuring compliance with safety and statutory standards.
  • Led delivery of certified training modules for professionals and students.
  • Directed tender preparation, costing, and negotiation processes.
  • Key Achievements:
  • Expanded training course offerings by 50%.

Operations Manager

Serimakmur Synergy Sdn Bhd
01.2013 - 04.2014
  • Directed daily operations of power systems and civil engineering divisions.
  • Oversaw project planning, budgeting, procurement, and client management.
  • Led a team of 20+ technical and administrative staff.
  • Key Achievements:
  • Expanded company revenue by 40%.
  • Delivered major generator installations for government and industrial clients.
  • Successfully executed municipal infrastructure upgrades.

Assistant Manager

GCH Retails (Giant Tawau)
11.2008 - 06.2009
  • Assisted Store Manager in daily operations, staff supervision, inventory, merchandising, and customer service.
  • Trained and motivated sales teams to meet targets.
  • Managed stock control and supplier coordination.
  • Compile sales reports for management meeting.
  • Key Achievements:
  • Improved store sales within six months.
  • Reduced stock losses through improved controls.
  • Served as Acting Store Manager during manager's absence.

Sales Assistant

Celcom Berhad
07.2008 - 10.2008
  • Provided frontline customer service for telecom products and services.
  • Assisted with subscriptions, device sales, and billing inquiries.
  • Handled POS transactions and customer documentation.
  • Key Achievements:
  • Consistently exceeded sales and customer satisfaction targets.
  • Key contributor to promotion campaign success, exceeding activation quotas by 15%.

Education

Master of Project Management -

Open University Malaysia (OUM)

Bachelor of Office System Management - undefined

Universiti Teknologi MARA (UiTM)
01.2008 - 12.2008

Skills

  • Strategic Planning & Leadership
  • Project & Operations Management
  • Technical & Vocational Training Development
  • Client & Stakeholder Relations

Personal Information

Marital Status: Married

Ic Number

840726126238

Timeline

Chief Executive Officer

Westmaltech Sdn Bhd
09.2014 - Current

Operations Manager

Serimakmur Synergy Sdn Bhd
01.2013 - 04.2014

General Manager

Westmaltech Sdn Bhd
01.2011 - 08.2014

Assistant Manager

GCH Retails (Giant Tawau)
11.2008 - 06.2009

Sales Assistant

Celcom Berhad
07.2008 - 10.2008

Bachelor of Office System Management - undefined

Universiti Teknologi MARA (UiTM)
01.2008 - 12.2008

Master of Project Management -

Open University Malaysia (OUM)

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Salmah LarondaChief Executive Officer