Sally Lee
Puchong, Selangor
Summary
Proven sales leader with a track record of driving revenue growth and market penetration for Kubota Malaysia Sdn. Bhd. and I-TAC Engineering & Services Sdn. Bhd. Expert in relationship building and sales planning, achieving significant sales targets through effective negotiation and customer relationship management. Excelled in new market penetration, leveraging product knowledge and strategic partnerships to exceed sales quotas.
Self-motivated outside sales professional experienced in both technical and non-technical, fast-paced team environments. Relationship building and closing expert.
Sales Officer with strong background providing team leadership, creating brand vision and strategizing sales distribution channels. Expert at growing business by attracting new clients, interested investors and strategic partners. Led by example to demonstrate cooperation, dedication and diligence to drive results and achieve sales goals. Fostered long-term relationships and provided post-sales follow ups with clients for maximum satisfaction.
Overview
15
15
years of professional experience
Work History
Sales-officer
Kubota Malaysia Sdn. Bhd.
07.2013 - 01.2025
- Enhanced customer satisfaction with timely follow-ups and personalized service.
- Responded to customer needs by answering questions and providing detailed information about Products, Services and Spare parts.
- Boosted sales performance by identifying and targeting high-potential leads.
- Cultivated strong relationships, establishing trust and loyalty among clients.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Participated in regional sales meetings, sharing insights with colleagues and fostering teamwork across departments.
- Researched target market and identified customers' unique needs to suggest suitable products.
- Provided exceptional pre-and post-sales support, ensuring client satisfaction at all stages of the process.
- Reviewed customer feedback regularly, making adjustments to products or services as needed based on findings.
- Collaborated with marketing team to develop promotional materials to boost product visibility.
- Trained junior sales staff, mentoring them on best practices and strategies for success.
- Developed strategic sales plans for achieving revenue growth and exceeding targets.
- Enhanced sales operations through development of new sales strategies, cold calling techniques and customer follow-up
- Identified and qualified new distributors to increase market share in key territories.
- Implemented use of Facebook and whatapps platforms for product marketing and promotion.
- Analyzed competitors'' offerings, adjusting sales tactics to maintain a competitive edge.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built relationships with customers and community to establish long-term business growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Managed accounts to retain existing relationships and grow share of business.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Organized promotional events and interacted with community to increase sales volume.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
Executive Group Sales Manager
I-TAC Engineering & Services Sdn. Bhd.
04.2010 - 06.2013
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Increased sales force productivity by introducing sales automation tools and streamlining administrative tasks.
- Pioneered adoption of sustainable practices in sales operations, leading to recognition as industry leader in sustainability.
- Fostered culture of continuous improvement, encouraging feedback and implementing best practices in sales operations.
- Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
- Developed competitive analysis framework, enabling proactive adjustments to sales tactics and strategies.
- Expanded market share by identifying and penetrating untapped markets.
- Negotiated partnerships with complementary businesses, creating synergies and expanding customer base.
- Boosted customer retention rates, establishing robust follow-up system and personalizing client interactions.
- Achieved significant cost reductions by negotiating better terms with suppliers and vendors.
- Implemented comprehensive customer relationship management strategy, improving client satisfaction and loyalty.
- Spearheaded launch of new products, conducting market research and guiding development team on customer needs.
- Drove regional sales growth, implementing innovative marketing strategies and cultivating key partnerships.
- Conducted comprehensive market research to identify new opportunities and trends.
- Enhanced sales team morale and cohesion, organizing team-building activities and maintaining open communication channels.
- Built relationships with customers and community to establish long-term business growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Implemented systems and procedures to increase sales.
- Managed accounts to retain existing relationships and grow share of business.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Facilitated business by implementing practical networking techniques.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Education
High School Diploma -
Sekolah Menengah Shan Tao
Kota Kinabalu, Sabah, Malaysia12-2000
Skills
- Sales planning
- Relationship building
- Performance tracking
- Effective negotiation
- Customer relationship management
- New market penetration
- Market penetration strategies
- Product knowledge
Languages
Chinese (Mandarin), Bahasa, English, Hokkien
Native language
Timeline
Sales-officer
Kubota Malaysia Sdn. Bhd.
07.2013 - 01.2025
Executive Group Sales Manager
I-TAC Engineering & Services Sdn. Bhd.
04.2010 - 06.2013
High School Diploma -
Sekolah Menengah Shan Tao
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