Salina Sukaimi

• Produced and directed over 20 TV programs across various genres, managing full cycle execution from concept to post-production.
• Oversee commercial messaging, audience engagement, and campaign integration across platforms.
• Produced award-winning content, consistently meeting or exceeding network expectations for quality and creativity.
• Managed creative teams through every stage of the production process, ensuring top-notch results from concept development to final broadcast.
• Increased viewership by identifying emerging trends in popular culture and integrating them into program content where appropriate.
• Managed production budgets effectively, ensuring all projects were completed within allocated resources.

• Directed and produced over 20 TV programs across health, lifestyle, education, and humanitarian themes.
• Designed and executed brand-aligned content campaigns with marketing teams and sponsor partners.
• Managed production teams, budgets, timelines, and communications across internal departments and external stakeholders.
• Translated creative content into strategic tools for brand engagement, including cross-platform rollouts.

Notable Programs:

• Real Men Malaysia (2023), Unexpected Business (2024), Resipi Hidup Chef Wan
• Jejak EL (2021) – Humanitarian travelogue with over 1M viewers across platforms.
• Tanya Dr. Imelda – Talk show featuring health topics tied to awareness campaigns and commercial partnerships

Many more:

· Reality & Variety Shows: Real Men Malaysia (2023), Unexpected Business (2024), Dapur Vaganza, Tak Kot, Seminggu Sekali, Buka Kedai In Tokyo, Resipi Hidup Chef Wan

· Documentary & Travelogue: Jejak Ebit Lew (2021), Journey to Stardom

· Talk Shows: Currhat, Mingguan Wanita, Tanya Dr. Imelda

· Concerts & Events: Bombastika Raya, Festival Filem Malaysia, Walimatulurus

· TV Icons & Series: Next to Neelofa, Dewi Remaja, Romantika, PrimadonaCollaborated with digital, PR, and marketing divisions to unify storytelling across Astro channels.

• Launched social media campaigns alongside traditional marketing efforts to maximize exposure and generate buzz around new shows.
• Mentored junior staff members in the art of television production, fostering a supportive team environment focused on growth and development.
• Developed strong relationships with network executives and stakeholders, maintaining open lines of communication throughout the production process.
• Implemented successful marketing strategies to promote new shows and increase viewer interest.
• Led successful pitch meetings to secure funding for new show concepts, demonstrating exceptional presentation skills and industry knowledge.

• Worked across broadcasting, news journalism, and magazine/documentary production.
• Key Credits: Malaysia Hari Ini, Wajah Budaya, Trek Global (Europe), Galur Tinta Raja Berdaulat, Biz News, 1 Konsumer.